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ACT Policing’s new underage drinking campaign is comedy gold

By Barcham - 8 March 2013 55

Have you watched the video yet? Do it. I’ll wait. I don’t want to ruin it for you.

My original title for this article was going to be ‘Magical fortune telling iPhone app helps Sarah from Belconnen not sleep with a hipster’ but that would be giving it all away.

Everything about this clip is amazing. From the attempts at humor that backfire completely to the desperate attempt to be relevant to kids by using iPhones, Facebook and making the guy you don’t want to sleep with a hipster. Kids hate hipsters right?

Sarah comes from Belconnen, she’s just like me! I use the internet and don’t like hooking up with with… whoever that guy is! I’ve gone though the embarrassment of having photos of me clawing the eyeballs out of my best friends skull appear on Facebook. These guys really get me, so I’ll never drink again! The only reason I ever drank was due to frustration that the police didn’t understand what I thought was cool.

Thank you ACT Policing. Losing Face due to hooking up with a guy who isn’t a supermodel could have ruined my reputation FOR LIFE.

I love how each time one of these campaigns targets boys the terrible risk they show is getting beaten up or ending up in an accident, for girls the big danger is getting laid. Oh no, you had sex? Girls must hate sex as much as guys hate having their skulls fractured. Public Service Announcements told me so! Also what is wrong with Sarah’s hookup? He wears glasses? So what? Ok so his facial hair is a bit stupid but so what he’s a teenager! The fact he can grow a moustache that impressive at his age means I’ve got to give him at least a little respect. Hell, I wore eyeliner and black lipstick when I was his age so I really can’t throw stones at anyone. I think he looks like a nice young man, who the hell are you to judge him Sarah from Belconnen? You think you’re better than him? I bet he has never scratched his friends eyeballs out!

I’m going to watch it again.
Thank you ACT Policing!

UPDATE by Johnboy: We now have the police media release:

ACT Policing has today (Friday, March 8 ) launched a new social media campaign to deter young people from underage drinking as part of its Skyfire partnership efforts.

The ‘Don’t take your chances’ campaign demonstrates the potential social and legal consequences that can affect teenagers if they choose to drink alcohol before the legal age of 18.

Sergeant Harry Hains from ACT Policing’s Crime Prevention said targeting underage drinking continued to be a key priority for ACT Policing with the new campaign urging teenagers not to take their chances with their peers, their relationships and the law.

“We found that young people measure their social worth based on a perception they form from peers, and respond to communication that is personally relevant to their lives,” Sergeant Hains said.

“This campaign aims to challenge the perception that teenagers need to drink alcohol to be accepted, instead highlighting potential social, and legal, consequences they can relate to.”

badhookup

What’s Your opinion?


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55 Responses to
ACT Policing’s new underage drinking campaign is comedy gold
1
Thumper 1:06 pm
08 Mar 13
#

That is spectacularly terrible!

If it were Monty Python it would be held up as one of their best skits ever.

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2
johnboy 1:10 pm
08 Mar 13
#

I think I prefer the hipster to the game show hosts.

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3
Jim Jones 1:24 pm
08 Mar 13
#

That’s enough to drive you to drink.

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4
poetix 1:27 pm
08 Mar 13
#

The suspected hipster looks harmless enough. I think it’s implied that he might be an intellectual or something. Just imagine if Sarah from Belconnen slept with someone who read books! Her precious reputation would take a pounding, and remember girls, your reputation is the Most Important Thing You Have. You must try and be normal at all times, and be overly sensitive about what judgmental morons might say about you.

Teaching girls self-respect through recycling 1950s values. Great thing to watch on International Women’s Day too.

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5
Holden Caulfield 1:29 pm
08 Mar 13
#

johnboy said :

I think I prefer the hipster to the game show hosts.

Yes, the host is very sleazy looking.

Barcham, a serious question for you, what could ACT Policing have done to make you take notice while you were in your black eyeliner phase?

I get that it’s very easy to laugh at the honest attempt of ACT Policing to be relevant or appeal to kids, but, really, what’s the best way for adults with adult concerns to try and educate/warn kids who think they want to be like adults?

/old fart

IB4poetix: “I think he loos like a nice young man” tee hee, I missed the vision of the hipster’s toilet habits.

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6
Holden Caulfield 1:30 pm
08 Mar 13
#

Damn, I wasn’t IB4poetix, haha.

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7
johnboy 1:34 pm
08 Mar 13
#

The problem is that drinking with friends when a teenager is not the end of the world.

You might have sex, you might get a blue light taxi, you might get in a fight with a friend but you don’t need booze for that.

The kids are already watching their parents enjoy a drink without the sky falling in.

Spending the money on actual enforcement strikes me as a better approach.

means less lunches with ad execs though.

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8
HardBallGets 1:36 pm
08 Mar 13
#

So underage drinking is a crime that Police arrest young people for, ensuring they have a criminal record forever?

Really?

Odd message from the fun-stoppers really, because I thought they’ve just sunk a whole heap of cash in to diversion initiatives (EIPP & Youth Sobering Up Shelter) to ensure that young people who have consumed alcohol don’t end up in the justice system.

Oh well if there’s a police advert that says they arrest young drinkers and give them criminal records, then that is what they must be doing.

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9
poetix 1:37 pm
08 Mar 13
#

Holden Caulfield said :

Damn, I wasn’t IB4poetix, haha.

But I didn’t mention loos, so you are first!

I was actually angry about this thing, and now realise I repeated much of what Bracken said. He said it quite well, too.

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10
chewy14 1:39 pm
08 Mar 13
#

poetix said :

The suspected hipster looks harmless enough. I think it’s implied that he might be an intellectual or something. Just imagine if Sarah from Belconnen slept with someone who read books! Her precious reputation would take a pounding, and remember girls, your reputation is the Most Important Thing You Have. You must try and be normal at all times, and be overly sensitive about what judgmental morons might say about you.

Teaching girls self-respect through recycling 1950s values. Great thing to watch on International Women’s Day too.

Wow, I think you might be reading a wee bit much into that. If they were going for intellectual they missed it by a country mile.
The whole point as I saw it was that he was meant to be ugly, weird and likely to be a future stalker.

ps. Can’t we all just agree that hipsters deserve to be laughed at?

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11
johnboy 1:45 pm
08 Mar 13
#

Now with the police media release on the findings of their research into teenagers.

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12
Pork Hunt 2:20 pm
08 Mar 13
#

So what night spot are they off to at 16? Do they have blue light discos these days?

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13
gentoopenguin 2:26 pm
08 Mar 13
#

“You hook up with this guy and ruin your reputation for life”

Happy International Womens Day, everyone!

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14
Barcham 2:27 pm
08 Mar 13
#

Holden Caulfield said :

johnboy said :

I think I prefer the hipster to the game show hosts.

Yes, the host is very sleazy looking.

Barcham, a serious question for you, what could ACT Policing have done to make you take notice while you were in your black eyeliner phase?

I get that it’s very easy to laugh at the honest attempt of ACT Policing to be relevant or appeal to kids, but, really, what’s the best way for adults with adult concerns to try and educate/warn kids who think they want to be like adults?

/old fart

IB4poetix: “I think he loos like a nice young man” tee hee, I missed the vision of the hipster’s toilet habits.

Dammit, I thought I’d edited out that loos!

Anyways as for your question about what they could have done to reach a young me?

Very little. Health warnings tend to bounce off the immortal young, shaking your fingers at me would have only increased the appeal of rebelling, and clumsy attempts to appeal to me (like the above video) would have felt equal parts patronising and hilarious. I don’t envy the people whose jobs are to make videos like this, and I may not have the answers to this problem, but I can tell you that obvious videos like this would have felt like they were insulting my intelligence, and I would not have liked that one bit…

Still, now that I’m old enough for everyone to approve of my bad drinking habits, I can safely laugh at this.

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15
Solidarity 2:39 pm
08 Mar 13
#

Judging by the amount of absolutely stunning girls I see walk down these halls, and then walk back again holding a box of valtrex or azithromycin makes me think that Sarah would be better off with old mate there. That said, why isn’t “drank some alcohol with your girlfriends, have a bit of a giggle and return home safely” an option? That’s what usually happens.

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