ACT Policing’s new underage drinking campaign is comedy gold

By 8 March, 2013 55

Have you watched the video yet? Do it. I’ll wait. I don’t want to ruin it for you.

My original title for this article was going to be ‘Magical fortune telling iPhone app helps Sarah from Belconnen not sleep with a hipster’ but that would be giving it all away.

Everything about this clip is amazing. From the attempts at humor that backfire completely to the desperate attempt to be relevant to kids by using iPhones, Facebook and making the guy you don’t want to sleep with a hipster. Kids hate hipsters right?

Sarah comes from Belconnen, she’s just like me! I use the internet and don’t like hooking up with with… whoever that guy is! I’ve gone though the embarrassment of having photos of me clawing the eyeballs out of my best friends skull appear on Facebook. These guys really get me, so I’ll never drink again! The only reason I ever drank was due to frustration that the police didn’t understand what I thought was cool.

Thank you ACT Policing. Losing Face due to hooking up with a guy who isn’t a supermodel could have ruined my reputation FOR LIFE.

I love how each time one of these campaigns targets boys the terrible risk they show is getting beaten up or ending up in an accident, for girls the big danger is getting laid. Oh no, you had sex? Girls must hate sex as much as guys hate having their skulls fractured. Public Service Announcements told me so! Also what is wrong with Sarah’s hookup? He wears glasses? So what? Ok so his facial hair is a bit stupid but so what he’s a teenager! The fact he can grow a moustache that impressive at his age means I’ve got to give him at least a little respect. Hell, I wore eyeliner and black lipstick when I was his age so I really can’t throw stones at anyone. I think he looks like a nice young man, who the hell are you to judge him Sarah from Belconnen? You think you’re better than him? I bet he has never scratched his friends eyeballs out!

I’m going to watch it again.
Thank you ACT Policing!

UPDATE by Johnboy: We now have the police media release:

ACT Policing has today (Friday, March 8 ) launched a new social media campaign to deter young people from underage drinking as part of its Skyfire partnership efforts.

The ‘Don’t take your chances’ campaign demonstrates the potential social and legal consequences that can affect teenagers if they choose to drink alcohol before the legal age of 18.

Sergeant Harry Hains from ACT Policing’s Crime Prevention said targeting underage drinking continued to be a key priority for ACT Policing with the new campaign urging teenagers not to take their chances with their peers, their relationships and the law.

“We found that young people measure their social worth based on a perception they form from peers, and respond to communication that is personally relevant to their lives,” Sergeant Hains said.

“This campaign aims to challenge the perception that teenagers need to drink alcohol to be accepted, instead highlighting potential social, and legal, consequences they can relate to.”

badhookup

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55 Responses to ACT Policing’s new underage drinking campaign is comedy gold
#1
Thumper1:06 pm, 08 Mar 13

That is spectacularly terrible!

If it were Monty Python it would be held up as one of their best skits ever.

#2
johnboy1:10 pm, 08 Mar 13

I think I prefer the hipster to the game show hosts.

#3
Jim Jones1:24 pm, 08 Mar 13

That’s enough to drive you to drink.

#4
poetix1:27 pm, 08 Mar 13

The suspected hipster looks harmless enough. I think it’s implied that he might be an intellectual or something. Just imagine if Sarah from Belconnen slept with someone who read books! Her precious reputation would take a pounding, and remember girls, your reputation is the Most Important Thing You Have. You must try and be normal at all times, and be overly sensitive about what judgmental morons might say about you.

Teaching girls self-respect through recycling 1950s values. Great thing to watch on International Women’s Day too.

#5
Holden Caulfield1:29 pm, 08 Mar 13

johnboy said :

I think I prefer the hipster to the game show hosts.

Yes, the host is very sleazy looking.

Barcham, a serious question for you, what could ACT Policing have done to make you take notice while you were in your black eyeliner phase?

I get that it’s very easy to laugh at the honest attempt of ACT Policing to be relevant or appeal to kids, but, really, what’s the best way for adults with adult concerns to try and educate/warn kids who think they want to be like adults?

/old fart

IB4poetix: “I think he loos like a nice young man” tee hee, I missed the vision of the hipster’s toilet habits.

#6
Holden Caulfield1:30 pm, 08 Mar 13

Damn, I wasn’t IB4poetix, haha.

#7
johnboy1:34 pm, 08 Mar 13

The problem is that drinking with friends when a teenager is not the end of the world.

You might have sex, you might get a blue light taxi, you might get in a fight with a friend but you don’t need booze for that.

The kids are already watching their parents enjoy a drink without the sky falling in.

Spending the money on actual enforcement strikes me as a better approach.

means less lunches with ad execs though.

#8
HardBallGets1:36 pm, 08 Mar 13

So underage drinking is a crime that Police arrest young people for, ensuring they have a criminal record forever?

Really?

Odd message from the fun-stoppers really, because I thought they’ve just sunk a whole heap of cash in to diversion initiatives (EIPP & Youth Sobering Up Shelter) to ensure that young people who have consumed alcohol don’t end up in the justice system.

Oh well if there’s a police advert that says they arrest young drinkers and give them criminal records, then that is what they must be doing.

#9
poetix1:37 pm, 08 Mar 13

Holden Caulfield said :

Damn, I wasn’t IB4poetix, haha.

But I didn’t mention loos, so you are first!

I was actually angry about this thing, and now realise I repeated much of what Bracken said. He said it quite well, too.

#10
chewy141:39 pm, 08 Mar 13

poetix said :

The suspected hipster looks harmless enough. I think it’s implied that he might be an intellectual or something. Just imagine if Sarah from Belconnen slept with someone who read books! Her precious reputation would take a pounding, and remember girls, your reputation is the Most Important Thing You Have. You must try and be normal at all times, and be overly sensitive about what judgmental morons might say about you.

Teaching girls self-respect through recycling 1950s values. Great thing to watch on International Women’s Day too.

Wow, I think you might be reading a wee bit much into that. If they were going for intellectual they missed it by a country mile.
The whole point as I saw it was that he was meant to be ugly, weird and likely to be a future stalker.

ps. Can’t we all just agree that hipsters deserve to be laughed at?

#11
johnboy1:45 pm, 08 Mar 13

Now with the police media release on the findings of their research into teenagers.

#12
Pork Hunt2:20 pm, 08 Mar 13

So what night spot are they off to at 16? Do they have blue light discos these days?

#13
gentoopenguin2:26 pm, 08 Mar 13

“You hook up with this guy and ruin your reputation for life”

Happy International Womens Day, everyone!

#14
Barcham2:27 pm, 08 Mar 13

Holden Caulfield said :

johnboy said :

I think I prefer the hipster to the game show hosts.

Yes, the host is very sleazy looking.

Barcham, a serious question for you, what could ACT Policing have done to make you take notice while you were in your black eyeliner phase?

I get that it’s very easy to laugh at the honest attempt of ACT Policing to be relevant or appeal to kids, but, really, what’s the best way for adults with adult concerns to try and educate/warn kids who think they want to be like adults?

/old fart

IB4poetix: “I think he loos like a nice young man” tee hee, I missed the vision of the hipster’s toilet habits.

Dammit, I thought I’d edited out that loos!

Anyways as for your question about what they could have done to reach a young me?

Very little. Health warnings tend to bounce off the immortal young, shaking your fingers at me would have only increased the appeal of rebelling, and clumsy attempts to appeal to me (like the above video) would have felt equal parts patronising and hilarious. I don’t envy the people whose jobs are to make videos like this, and I may not have the answers to this problem, but I can tell you that obvious videos like this would have felt like they were insulting my intelligence, and I would not have liked that one bit…

Still, now that I’m old enough for everyone to approve of my bad drinking habits, I can safely laugh at this.

#15
Solidarity2:39 pm, 08 Mar 13

Judging by the amount of absolutely stunning girls I see walk down these halls, and then walk back again holding a box of valtrex or azithromycin makes me think that Sarah would be better off with old mate there. That said, why isn’t “drank some alcohol with your girlfriends, have a bit of a giggle and return home safely” an option? That’s what usually happens.

#16
bundah2:41 pm, 08 Mar 13

It’s this type of absolute genius that makes me so proud to be a Canberran!

#17
IrishPete2:51 pm, 08 Mar 13

johnboy said :

I think I prefer the hipster to the game show hosts.

indeed, with his wandering hands… Don’t put your arm around the 16yo girl, sleazy gameshow host, and she isn’t even drunk. (Surely there’s a message there too?)

You have to hope that this ad is deliberately tongue in cheek, intended to make young people (men and women) discuss the issue, while rejecting many of the stereotypes in it.

The alternative is really quite worrying.

IP

#18
Thumper2:55 pm, 08 Mar 13

bundah said :

It’s this type of absolute genius that makes me so proud to be a Canberran!

How canberran…

#19
NoAddedMSG2:59 pm, 08 Mar 13

gentoopenguin said :

“You hook up with this guy and ruin your reputation for life”

Happy International Womens Day, everyone!

And if you acquire a stalker it’s your own fault from being drunk! And ladies, while we are on the topic, you really should try harder not to get sexually assaulted, because you know, that is something which is your responsibility too!

How on earth did they ever think that this video was ok?

#20
harley3:14 pm, 08 Mar 13

I thought it was good. Not necessarily productive, but good.

as for “ruining your reputation for life”

you old fogeys have to remember for a girl of 16, “for life” is the next 2 weeks. Remember the target audience people. These are girls that will “literally die of shame” if they hook up with a guy with glasses and a weird eyebrow.

#21
bundah3:14 pm, 08 Mar 13

Thumper said :

bundah said :

It’s this type of absolute genius that makes me so proud to be a Canberran!

How canberran…

I sure as hell set myself up for that one,not that i’ve got anything against How Canberran :)

#22
DrKoresh3:23 pm, 08 Mar 13

I hope someone gets fired for this. Regardless of the difficulties involved in attracting serious attention from young people, this effort is utter crap. Are the 9 boxes all horrible nightmarish outcomes? Because for every bad experience I’ve had with alcohol I can count two good ones. Where’s the “You came home and ended up watching American Idol on the couch and even though you hate the show you had a great time swearing at the idiots on the telly”

I suspect they might have been hoping for a “So bad it’s good” viral reaction, but it’s too long and takes itself too seriously for that. I’m particularly disgusted at the bullshit about getting a permanent record, I can’t believe it’s true in a city where juvenile burglars and violent offenders routinely have their records suppressed that a charge like underage drinking would follow someone for the rest of their life.

They really flatter the AFP, too, with that gimp in the cop uniform menacing the camera (by extension young drunk girls), which is sad because I thought our local cops had more tact than the thugs up in Sydney.

Poetix already highlighted the patronising approach the video has towards young ladies, I think all that’s left to say is that the concept of this video and the campaign behind it is a huge, stinking load.

#23
Holden Caulfield3:25 pm, 08 Mar 13

Barcham said :

…Anyways as for your question about what they could have done to reach a young me?

Very little. Health warnings tend to bounce off the immortal young, shaking your fingers at me would have only increased the appeal of rebelling, and clumsy attempts to appeal to me (like the above video) would have felt equal parts patronising and hilarious. I don’t envy the people whose jobs are to make videos like this, and I may not have the answers to this problem, but I can tell you that obvious videos like this would have felt like they were insulting my intelligence, and I would not have liked that one bit…

Still, now that I’m old enough for everyone to approve of my bad drinking habits, I can safely laugh at this.

Yeah, that probably applies to most kids in the target age group, whatever the decade. Teenage rebellion and all that.

Damned if they do, damned if they don’t I guess.

I know when I was a boy I was fortunate enough to enjoy plenty of harmless underage drinking fun. No violence, no regretful sex, just a few chunders here and there.

As JB said, more often than not underage drinking is not the worst thing a kiddie can do.

#24
rosscoact3:32 pm, 08 Mar 13

Sort of reminds me of the ads country television used to make back in the day. Lame, underfunded, not troubled by research, demographics, a script or even thematic relevance.

It’s kind of sweet in a naive 1960s sort of a way

#25
EvanJames3:33 pm, 08 Mar 13

The slimeball with the mic has to be a worse hook up than the Bad Hook Up, who looks a bit like Booger from Revenge of the Nerds.

#26
Thumper3:45 pm, 08 Mar 13

harley said :

I thought it was good. Not necessarily productive, but good.

as for “ruining your reputation for life”

you old fogeys have to remember for a girl of 16, “for life” is the next 2 weeks. Remember the target audience people. These are girls that will “literally die of shame” if they hook up with a guy with glasses and a weird eyebrow.

Literally?

#27
harley3:58 pm, 08 Mar 13

Thumper said :

harley said :

you old fogeys have to remember for a girl of 16, “for life” is the next 2 weeks. Remember the target audience people. These are girls that will “literally die of shame” if they hook up with a guy with glasses and a weird eyebrow.

Literally?

See those quotey marks? They mean I’m quoting. You ask any 14 – 18 year old girl that question, that’s what they will answer.

#28
johnboy4:11 pm, 08 Mar 13

I’m sure I could find a teenager who actually does know what “literally” means.

But I’ll grant the reverse would be easier.

#29
Ben_Dover4:16 pm, 08 Mar 13

A new low in lame.

I’d nail the hostess though.

#30
Holden Caulfield4:21 pm, 08 Mar 13

harley said :

Thumper said :

harley said :

you old fogeys have to remember for a girl of 16, “for life” is the next 2 weeks. Remember the target audience people. These are girls that will “literally die of shame” if they hook up with a guy with glasses and a weird eyebrow.

Literally?

See those quotey marks? They mean I’m quoting. You ask any 14 – 18 year old girl that question, that’s what they will answer.

Yep. Blame the Yanks.

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