Advertise

Advertise online on The-RiotACT.com and reach an engaged audience in Canberra

Why choose The-RiotACT.com?
Who reads the RiotACT?
Advertising options
FAQ
What others have said
How to get started?
Advertising terms and conditions
Download our 2012 Advertisers kit. Please note that the phone number on the advertisers kit has now changed.

Want to know more? Call us on (02) 6154 4198 or submit an enquiry

Over the past few years, internet usage has surged ahead of all other media types to now dominate consumer media consumption. In fact, according to Nielsen surveys in December 2011, Online media consumption is now 50% higher than its Television in average consumption hours per week, and more than the combined total of consumer hours spent on Radio, Gaming, Newspaper and Magazines together. Consumers are moving online, Are you there to reach them?

Consumers connecting with brands and organisations via social media has continued to increase, reaching an all-time high of 41 percent. Tapping into other consumers’ opinions found on social media is the most common activity, undertaken by 73 percent of the increasing number of online Australians and as an entirely online platform focussed on Canberra News, Issues and Events this places RiotACT at the centre of any effective marketing strategy for business, NGO’s or government organisations trying to reach a Canberra based audience. Consumer confidence in publishing opinions online is growing and one of the biggest increases in this category is the incidence of consumers discussing brands or products online, now at 43 percent.

RiotACT’s thriving community is made up of those very individuals who are consuming your products and services. They are increasingly looking to engage with you online. They are looking for social proof. If you’re considering advertising in Canberra you need to consider including online advertising on RiotACT as an integral part of your strategy.

We look forward to working with you to reach those consumers

The RiotACT team.

“Many a small thing has been made large by the right kind of advertising.” Mark Twain

RiotACT reaches an audience of educated, influential, and in-the-know readers who are primarily based in the Canberra region. The details below are just some of those we regularly poll from RiotACT’s readership.

RiotACT offer several options for businesses advertising in Canberra:

1. Display Advertising
Display advertising advertising is an ideal way of building community awareness of your brand, or driving traffic to your website with a compelling message to your target audience. Advertising online has the unique advantage of being easy to change and able to track performance. RiotACT’s campaign reports allows you to drill down to into your campaign to look at what’s working, and what isn’t to inform your marketing decisions. Most importantly, you’ll only pay for your advertising when people actually see it. We can even run a number of banners simultaneously which enables split testing of your advertising message to enable improved ROI over time, as well as page/zone/time specific buyouts and expanding banners to get maximum exposure.

2. Advertising Feature
Advertising features are a great alternative or supplement to banner advertising. Not only do they give you an opportunity to give RiotACT readers an insight into your business and key products, and gain further engagement with your audience, but they can have an excellent impact on the SEO of your own website with backlinks from RiotACT.

With approximately 97.5% of RiotACT’s audience researching products & services online before buying there is almost no better way of reaching a relevant audience, and as all articles on RiotACT are persistent it will buy you a lifetime of exposure.

3. RiotGuide Business directory
Want a low cost persistent solution thats puts your brand in front of relevant discussion?

The RiotGuide is RiotACT’s newest market offering. Combining the strengths of a full service online business directory with links your business name and keywords to relevant discussion in RiotACT there is no better baseline promotion available. A great place to start your online promotion or supplement a more active campaign. Click here to find out more

We know that every organisation is unique. submit an enquiryand one of our media advisors will get in touch to discuss your marketing objectives and see if theres a package we’ve got that will work for you.

If the whole online thing is something that you’re hesitant to tap into we can help there too. Ask about our message development, and conversion strategy workshops.

Rachael Hunter, Dominion Finance

I had a number of concerns about the legitimacy of RiotACT in the ACT market. I had heard a lot about the numbers of readers, their demographics and how engaged they were with content on the RiotACT but wasn’t sure if they were real or just claims by the RiotACT team.

Since advertising my perception has changed enormously. Its dawned on me that there is a very large section of the community that are interested in seeing the perceptions of their peers. I was able to leverage RiotACT’s interactivity to really engage with potential clients in a very open and transparent way. It has done amazing things to how much trust my clients have in me and my business before I even meet them face to face. I received an influx of clients in the first week and month after my campaign ran but even 12 months later i’m still receiving referrals from people who are Googling my business to research my credentials before they meet me. Ironically something that I do myself when considering where my dollar will be spent. Advertising on RiotACT has given me a marketing $ that last much longer, providing significant value for money, and over a very long term.

I particularly liked that there was 2 way feedback with my (potential) clients. Every advertising approach i’ve tried in the past is presenting the picture you have of yourself. If you are prepared to be open to feedback from the public its not only amazing what you can find out what the public think of your profession or business but also what you may need to change to be more appealing to your potential clients. The ability to answer questions in ‘live’ time, and finding out if other people have the same questions made the advertising on RiotACT gave me a feeling of transparent, open, organic advertising which was so much more powerful than other things i’ve tried.

I would absolutely recommend advertising on RiotACT. In this day and age when more and more people are discerning where they are spending their money, leveraging a space where you’re not marketing AT people but where they have some interaction in what’s going on and they can ask questions of you means you’ve got a great chance of winning the business before you even start selling.

Rachael Hunter
Dominion Finance

Wybrow & Associates

Small Fish

Zierholz Premium Brewery

Zierholz premium Brewery has been operating as a wholesale supplier of locally handcrafted beer for the Canberra region since 2006. In 2008, I added a restaurant and bar to the brewery to attract customers to the site and so showcase the products to the people of Canberra as well as cater for interstate visitors. Being located in Fyshwick could be regarded as a bit of a handicap so I knew there would be need for advertising of some sort. Having a very limited budget meant the advertising would need to well targeted and I wanted to be able to measure its effectiveness.

As I’ve had good feedback from previous articles on the RiotACT this was my first port of call. I approached the RiotACT team to see how we might best promote the new arm to my business as it was nearing completion. I didn’t have any pre existing advertising for the beer hall going so this was a good time to evaluate the effectiveness. I though that the best way to keep track of its effectiveness would be to use a voucher system and see how many direct conversions the promotion achieved. The package consisted of 50,000 impressions which linked though to a 1/2 priced pint promotion voucher on the Zierholz website.

The promotion turned out to be a huge success and not only did the vouchers come rolling in – there was a lot and I am sure many came and forgot to bring their vouchers – but many others commented on having heard about the brewery and restaurant on the RiotACT. As far as call-to-action advertising I believe the approach really worked and I will certainly use the RiotACT again for similar launches – as I believe Canberra would welcome a few more Zierholz beer hall style venues around the place!

As an aside, the RiotACT crew have been a delight to deal with, very laid back yet very professional in approach and timely in delivery. I also know for a fact that they actively support my products way above and beyond just grabbing advertising dollars which unfortunately seems to be commonplace in the advertising game. I am pretty sure that the amount of times they’ve personally made the pilgrimage and enjoyed a meal and a pint or three that I am in front in terms of monetary exchange…;-)

Cheers and beers

Christoph Zierholz
Brewer and Manager
Zierholz Premium Brewery

The Jester’s Ball

Hi, My name is Tom Woodward & I was involved with organising first Jester’s Ball, a masquerade ball held at the Albert Hall. Being a musician we also filmed the event for a film-clip for a song I was putting out.

I’d been reading RiotACT for years and i knew of lots of Canberrans read it, through feedback i’d received from articles written about my music and from speaking with people offline who read the site regularly. Having a highly visible ad when first opening the site was definitely what i wanted for the Jester’s Ball. For the price and the quick and efficient customer service from the RiotACT team it was one of the most efficient expenses made on the entire project.

I’d definitely consider using RiotACT again.

Tom

CapitalJobs.com.au

CapitalJobs.com.au has received a significant amount of targeted web traffic and achieved excellent local brand awareness through its advertising relationship with the RiotACT.

The RiotACT really understands the online advertising space and we are extremely pleased with the results that it has provided for us in a short space of time. Our brand is much stronger as a result of its exposure on the RiotACT.

Clayton Wehner
Managing Director
CapitalJobs.com.au

Belconnen Community Centre

I had no reservations about promoting the collection of cameras for the SNAP film photography project on The Riotact. Johnboy, the Riotact editor is included on an email distribution list that the Belconnen Community Service Community Development Program uses for publicising Cultural projects such as Belconnen Gallery and Belco Flicks. He posted the information for me as he thought it was a worthy cause that may be of interest to Riotact readers.
My perception has changed in that I have become more aware of the large number of people read and respond to Riotact posts. The response to the general call out for camera donations was fantastically positive and many of the donors identified that they has become aware of the project through The Riotact. They acted quickly and with great generosity, donating not just their cameras but also their time to personally drop the cameras off at Belconnen Community Centre. A second post (also by Johnboy) calling for participants in the project also received an instant response from a Riotact reader.
I would recommend the Riotact to not for profit organizations as an extremely time and cost effective way to reach people who have a genuine interest in the Canberra community.
It is interesting to note that there were no comments made on these posts, readers simply acted on the information and identified to Belconnen Community Service staff that they had received the information from The Riotact. Thanks to the Riotact and its readers for such a generous and positive response to this new and exciting project.

Simone Penkethman
Belconnen Community Centre

Vac to the Future

Whilst we had a lot of faith in the quality of our business, opening it up for public comment and potential feedback on the RiotACT was definitely our major reservation before we started our advertising campaign. Our initial reservations were almost immediately quashed as soon as our article was listed on the RiotACT. Within minutes of it’s publication we were receiving and interacting with some really great comments and questions about the service we provide.

On the day the article was listed we picked up a sale through a new client that well and truly covered our initial investment to appear on the RiotACT. In the following week, our web traffic remained at an all time high and we were truly staggered with the number of leads the article generated.

We would highly recommend advertising on the RiotACT to any business that wants to put themselves in front of the Canberra market. Having the ability to post a piece of advertising content then interact with literally thousands of potential customers is an incredibly powerful marketing tool that is simply isn’t found in traditional advertising mediums.

Jeremy Watson
Vac to the Future

All advertising material on RiotACT is subject to these terms and conditions

Regards
The-RiotACT team