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Ali Baba wants to be more than a refuge for drunks

By johnboy - 11 April 2012 27

ali baba

mUmBRELLA brings news that the Canberra spawned Ali Baba chain is bringing in new ponytails to change their image:

A spokesperson for the family-run Lebanese chain said the brand wanted to push the chain’s fresh food credentials, reach a broader section of Australians and help the company expand from suburban food courts to high street metropolitan areas.

Ali Baba currently operates 43 restaurants across the country.

A spokesperson said: “The brand has huge potential, but is a little tired. We want to not only be a Lebanese kebab chain targeting Lebanese people. We want to target the rest of Australia with a fresh proposition with a healthy food focus.”

“We also want to move on from the image the category suffers from – that it is a late night refuge for drunken people.”

With a possible name change being mooted what would make you more likely to partake?

What’s Your opinion?


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27 Responses to
Ali Baba wants to be more than a refuge for drunks
1
marcothepolopony 1:00 pm
11 Apr 12
#

I would be more likely to partake if the staff of Ali Baba recognised that any person over the age of 45 was a possible customer, particularly if they are standing at the counter waiving at $20.00 note in the air (yes, this happened in Garema Place recently).

But, till the fairer gender, over 45, are recognised as humans (cashed up humans at that) this takeaway will be off my list of dining establishments.

Give me sushi anyday! No overt sexism or racism there, and better for the figure.

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2
Alderney 1:43 pm
11 Apr 12
#

what would make you more likely to partake?

Beer!

What’s better than a lovely, juicy kebab on the way home from a bender.

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3
Jivrashia 1:56 pm
11 Apr 12
#

“that it is a late night refuge for drunken people.”

Now, now, mouthing off at your most loyal customers isn’t the way to go.

The real question is, why doesn’t it appeal to the masses?
The answer: Because the food is delicious, healthy, BUT messy.
By the time you get close to finish there’s sauce and various other juice pouring out from the paper bag or wrapping and, if unlucky, covering the consumer’s hands.

It just isn’t a meal-on-the-go like hamburgers and sushi.
Let’s look at them both.
Hamburger is a sandwich, and the sandwich was invented because some Count wanted a meal that didn’t interrupt his favourite pass time.
Sushi, or more specifically sushi roll, was invented for the travellers who could tuck away the neat roll in their kimono or their bag to be hand while on the road.

Unless someone can re-invent the kebab roll then it will remain the alternative choice for anyone who wants a meal-on-the-go…

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4
johnboy 2:00 pm
11 Apr 12
#

Earl, the Earl of Sandwich wanted to be able to eat and play cards IIRC

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5
Thumper 2:06 pm
11 Apr 12
#

BOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOZE!

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6
Bluey 2:25 pm
11 Apr 12
#

Id go there if they put more then 3 pieces of meat in your kebab. I stopped going years ago because for what you pay you get essentially a salad roll with some strips of meat in it.

Give me a roll bursting with tasty, juicy, flavorsome meat and some salad to compliment it, not dominate it AND not charge me for ‘extra’ and then maybe Ill consider trying you again.

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7
BelcoMan 2:42 pm
11 Apr 12
#

Great! Now where are the drunks going to go?

Maybe the drunks could get funded to travel to further away Kebab shops now?

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8
Keijidosha 2:49 pm
11 Apr 12
#

Ali Baba need to improve the quality of their product if they want to expand their client base. JB summed it up in a review of their questionable “Aussie pack”: “It was the most revolting lunch I’ve had in quite some time.”

Like a lot of chain/franchise stores they have dropped quality in favour of profit and efficiency. As a result their kebabs taste like old boots. Meanwhile there are some supremely tasty doner kebab offerings available from other local eateries.

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9
HenryBG 2:57 pm
11 Apr 12
#

Yeah, Ali Baba describes a previous generation’s experience with this culture.

A good update could be “Chk Chk Boom!”

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10
Micky_P 3:18 pm
11 Apr 12
#

If their kebabs were anything like a Turkish Halal Pide House (in Yarralumla) kebab I’d buy them again.

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11
Jim Jones 3:26 pm
11 Apr 12
#

Bluey said :

Id go there if they put more then 3 pieces of meat in your kebab. I stopped going years ago because for what you pay you get essentially a salad roll with some strips of meat in it.

Give me a roll bursting with tasty, juicy, flavorsome meat and some salad to compliment it, not dominate it AND not charge me for ‘extra’ and then maybe Ill consider trying you again.

+ infinity

Remember when Ali Baba first opened up and you got a decent sized roll, with plenty of meat and salad (in appropriate proportions) with hummus and tabouleh and sauce/s of your choice. Delicious!

Now you get a skinny little sickly looking thing that’s depressing to look at. If you want hummus – that’s extra. If you want tabouleh – that’s extra. If you want it not to be completely insufficient it costs more than a decent meal at almost any other fast food place.

I still eat kebabs regularly, but not from Ali Baba.

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12
SnapperJack 4:37 pm
11 Apr 12
#

johnboy said :

Earl, the Earl of Sandwich wanted to be able to eat and play cards IIRC

Reminds me of when I was in Year 4 in 1969 and the teacher was talking about Captain Cook’s death in the Sandwich Islands (Hawaii). “And they made a sandwich out of him!” chortled our teacher. Can you imagine the reaction if a teacher said that to his students nowadays?

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13
Keijidosha 4:50 pm
11 Apr 12
#

For anyone who dares venture to Charnwood the Turkish takeaway out there does a very tasty kebab for under ten bucks, and from memory you can tick boxes for whatever toppings are available at no extra cost. It is wrapped in delicious fresh bread, made on site.

I also recommend the lamb and chicken (karisik?) pide… delicious.

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14
Thumper 4:55 pm
11 Apr 12
#

johnboy said :

Earl, the Earl of Sandwich wanted to be able to eat and play cards IIRC

The Earl of Cardigan was feeling quite chilly one day.

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15
Grrrr 5:06 pm
11 Apr 12
#

Micky_P said :

If their kebabs were anything like a Turkish Halal Pide House (in Yarralumla) kebab I’d buy them again.

+1. Ali Baba seemed OK a few years ago, but now it just tastes a bit average. It just doesn’t compare to Yarralumla, either. Any kebab made with bread they baked about 15 minutes earlier is great.

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