Ask RiotACT: Is the Tradies new advertising racist?

By 9 December, 2013 30

Can't Touch This

Rioter W poses this question:

Check out this advertisement from the Tradies (similar language appears in their other advertising). Is there any way to interpret this other than as racist?

Racist?

Good question W!

While the most obvious way to interpret this would be to assume that these ladies are looking for a club with only white people in it, there are ways to in which we can look at this ad where it does not appear quite so racist. Let’s have a look at them.

Sexist:
While the most obvious trait shared by most of the women in 90′s rap videos is the colour of their skin, one could look past then to some other obvious physical attributes. Perhaps the two ladies above are simply looking for a place where nobody has big butts and itty bitty waists? Perhaps these two fair women of discerning taste simply don’t like it when other women dress or dance provocatively. Imagine the two women in the above picture saying the lines in the intro to “Baby Got Back”, it works right?

This may not be racism, it may be simple sexist slut-shaming!

Classist:
Rap music thematically is often associated with low income! Maybe these two women of fine breeding simply want to find a place where they won’t have to deal with anyone from a lower economic or social class from themselves!

Why deal with some nasty girls from the ghetto when you can spend time with the quality refined ladies of the Dickson Tradies club?

Ageist:
Can’t Touch This came out in 1990. Assuming the women dancing in the film clip were 20 or older, those dancers are now in their 40′s, and who wants to go to a club with old people in it?

Not these girls, that’s not who. Only young booty shakers may party with them!

So short answer: YES!

Long answer: YES! But none of them are any better, probably it’s a combo of all these things!

I just feel bad for the poor models who have had their faces used for this.

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30 Responses to Ask RiotACT: Is the Tradies new advertising racist?
#1
MERC6003:09 pm, 09 Dec 13

You guys have a liquid lunch today

#2
bd843:24 pm, 09 Dec 13

I just don’t understand wtf are they on about?

I could see the potential for someone to think of a racist connotation to it, but it would only be that to extremist idiots who think everything is racist.

#3
Ben_Dover3:26 pm, 09 Dec 13

The racism industry has a lot to answer for.

#4
mabinogi3:33 pm, 09 Dec 13

I guess the real question is, What exactly _is_ the Tradies ad saying?

I can’t figure it out, so any of the above explanations seem just as likely to me….

#5
Holden Caulfield3:46 pm, 09 Dec 13

Racist or not, one thing not in dispute is that those ads are crap.

#6
Solidarity4:24 pm, 09 Dec 13

I much prefer 90′s rap to the crap that comes out these days!

#7
dtc4:33 pm, 09 Dec 13

The common view of rap video extras is not the dancing women, its guys in baggy pants, chains and baseball caps on backwards; or hoodies. Black, white or in between. You are thinking Jay-Z videos; they are thinking Eminem or Hilltop Hoods.

But while I can ‘understand’ the ad, its still stupid.

#8
Barcham5:09 pm, 09 Dec 13

dtc said :

The common view of rap video extras is not the dancing women, its guys in baggy pants, chains and baseball caps on backwards; or hoodies. Black, white or in between. You are thinking Jay-Z videos; they are thinking Eminem or Hilltop Hoods.

But while I can ‘understand’ the ad, its still stupid.

Then ignore all references to booty shaking.

#9
Roundhead895:10 pm, 09 Dec 13

Well actually it is a tribute to Petula Clark. I Know A Place – highest position 9 on the 2UE Top 40 chart of 24 March 1965.

#10
Deref5:18 pm, 09 Dec 13

Anything that pans rap is OK by me. There’s nothing racist about it – I’m told there are rappers from a wide range of skin colours.

Although I suppose you could rightfully say that no other…endeavour(?)…could provide the totally talentless and otherwise unemployable with the opportunity to become (legally) obscenely wealthy.

#11
BimboGeek5:20 pm, 09 Dec 13

Maybe they are nervous about rap extras’ tendency to crowd into tight corners, elevators and so on. It could be a bit weird trying to make it to the toilet only to find a tight crowd in the hallway raising the roof.

#12
CraigT5:24 pm, 09 Dec 13

Rap sucks, and so does the culture that embraces it.

The Beastie Boys were brilliant, but the kind of idiots who like rap are too dim to have understood that the joke was on them.

#13
HiddenDragon5:27 pm, 09 Dec 13

I think Borat and Bruno need to look into this.

#14
maxblues5:41 pm, 09 Dec 13

HiddenDragon said :

I think Borat and Bruno need to look into this.

For real, what about Ali G?

#15
Sandman9:22 pm, 09 Dec 13

mabinogi said :

I guess the real question is, What exactly _is_ the Tradies ad saying?

I can’t figure it out, so any of the above explanations seem just as likely to me….

I want a place that isn’t filled with incoherently speaking, weapon toting, arm waving f@$&tards with an attitude problem.

#16
dph12:13 am, 10 Dec 13

CraigT said :

Rap sucks, and so does the culture that embraces it.

The Beastie Boys were brilliant, but the kind of idiots who like rap are too dim to have understood that the joke was on them.

And winner of the most ignorant post on the Riot Act goes to…

#17
Holden Caulfield1:15 am, 10 Dec 13

CraigT said :

Rap sucks, and so does the culture that embraces it.

The Beastie Boys were brilliant, but the kind of idiots who like rap are too dim to have understood that the joke was on them.

Any self-respecting intelligent person knows that this so-called hip hop music is just a passing fad. Which, one: is not creative; two: inspires violence; and three: encourages thievery in the form of sampling.

It’s true!

I saw it on the internet.

#18
gospeedygo3:46 am, 10 Dec 13

20 somethings go to the Tradies now?

#19
PBO11:31 am, 10 Dec 13

Barcham said :

dtc said :

The common view of rap video extras is not the dancing women, its guys in baggy pants, chains and baseball caps on backwards; or hoodies. Black, white or in between. You are thinking Jay-Z videos; they are thinking Eminem or Hilltop Hoods.

But while I can ‘understand’ the ad, its still stupid.

Then ignore all references to booty shaking.

It says to me,

“Awww yeah, Come down to the Tradies and pump up the jam because it isnt gonna pump itself, Yo!

Free entry if you have your fluro bike pants bomber jacket combo and can name the lead singer of “Ace of Base”.

Come on down for our Urban R & B spectacular hosted by Ashley Paske’ & featuring E Street’s Melissa Tkautz ringing her bell for all of you.

Tradies got back!”

#20
Holden Caulfield11:45 am, 10 Dec 13

PBO said :

Barcham said :

dtc said :

The common view of rap video extras is not the dancing women, its guys in baggy pants, chains and baseball caps on backwards; or hoodies. Black, white or in between. You are thinking Jay-Z videos; they are thinking Eminem or Hilltop Hoods.

But while I can ‘understand’ the ad, its still stupid.

Then ignore all references to booty shaking.

It says to me,

“Awww yeah, Come down to the Tradies and pump up the jam because it isnt gonna pump itself, Yo!

Free entry if you have your fluro bike pants bomber jacket combo and can name the lead singer of “Ace of Base”.

Come on down for our Urban R & B spectacular hosted by Ashley Paske’ & featuring E Street’s Melissa Tkautz ringing her bell for all of you.

Tradies got back!”

I think you’ll find it was Collette who was ringing her bell. Melissa, god bless her, wanted you to read her lips, so long as you kept your hands off her detonator.

#21
HiddenDragon12:42 pm, 10 Dec 13

In the good old days, Petula was a regular at the Tradies:

http://www.youtube.com/watch?v=ws-dbq0CDtc

And for maxblues’ benefit, I was actually thinking of the tour-de-force opening sequence of the very first Ali G show – da West Staines Massiv would luv da Tradies, man.

#22
Ben_Dover1:11 pm, 10 Dec 13

But how serious is this chick? Does she really have to be home early to Big Daddy, or is she just copping a bit? Get hip you cool cats, and check out this Tradies scene, has the crazy weather got you ready to flip? Don’t get all hung up man, the Tradies is ready to turn you on to all sorts of cool vibes man. Dig it, it really is a great scene down here, so get with it. It’s Friday and the eagle flies tonight, let’s go get Tradie fried. Tradies, for the sad, boring and over 60′smaaan, Like. . . .wow daddio

#23
maxblues2:46 pm, 10 Dec 13

HiddenDragon said :

In the good old days, Petula was a regular at the Tradies:

http://www.youtube.com/watch?v=ws-dbq0CDtc

And for maxblues’ benefit, I was actually thinking of the tour-de-force opening sequence of the very first Ali G show – da West Staines Massiv would luv da Tradies, man.

R..E..S..T..E..P..C everyone, especially bitches

#24
La_Tour_Maubourg3:35 pm, 10 Dec 13

Whoever thinks this is racist needs to grow up. My family is not Australian and copped the odd joke here and there and guess what? We don’t complain about it, we find it quite funny and have a laugh…
What do you expect in this video? An old Bangladeshi woman enjoying rap?

#25
Ben_Dover3:58 pm, 10 Dec 13

La_Tour_Maubourg said :

What do you expect in this video? An old Bangladeshi woman enjoying rap?

It would be ok if only it had a lesbian mixed race person, transgender appearance, of indeterminate age, sharing a vegan non-alcoholic beverage with a gay Iranian transvestite, while listening to Sufi music and kitting swaddling clothes for disabled orphan whales.

#26
Henry826:20 pm, 10 Dec 13

La_Tour_Maubourg said :

Whoever thinks this is racist needs to grow up.

Perhaps you could detail what they mean by “90s rap video extras”. Perhaps an “international” view could shed some light on this conundrum.

#27
Pork Hunt6:40 pm, 10 Dec 13

Ben_Dover said :

La_Tour_Maubourg said :

What do you expect in this video? An old Bangladeshi woman enjoying rap?

It would be ok if only it had a lesbian mixed race person, transgender appearance, of indeterminate age, sharing a vegan non-alcoholic beverage with a gay Iranian transvestite, while listening to Sufi music and kitting swaddling clothes for disabled orphan whales.

Now that I would like to see. Perhaps Swift and Shift Couriers would have the balls to make it happen.

What was the outcome of the mobile phone repair Ben? One or have asked but you remain stone faced…

#28
Ben_Dover7:10 am, 11 Dec 13

Pork Hunt said :

Ben_Dover said :

La_Tour_Maubourg said :

What do you expect in this video? An old Bangladeshi woman enjoying rap?

It would be ok if only it had a lesbian mixed race person, transgender appearance, of indeterminate age, sharing a vegan non-alcoholic beverage with a gay Iranian transvestite, while listening to Sufi music and kitting swaddling clothes for disabled orphan whales.

Now that I would like to see. Perhaps Swift and Shift Couriers would have the balls to make it happen.

Me too!

Pork Hunt said :

What was the outcome of the mobile phone repair Ben? One or have asked but you remain stone faced…

Mainly due to me spending 8 weeks back in Blighty just after posting about it. (England, Wales and Ireland.) :-) All sorted, used the guys in Belco mall $300.00 good job done.

#29
ausbradr9:15 pm, 11 Dec 13

No issue with it. It’s a bit cheeky, but I think it’s harmless.

Personally, I want a place that isn’t filled with sanctimonious judgemental redheads. :D

#30
BimboGeek10:06 pm, 11 Dec 13

ausbradr said :

No issue with it. It’s a bit cheeky, but I think it’s harmless.

Personally, I want a place that isn’t filled with sanctimonious judgemental redheads. :D

I hear that all the time. Steer clear of my house and if I’m out it will be in Manuka. We are a difficult breed but it’s mostly frustration from our blonde friends dragging us to the Tradies when all we wanted was a break from all the poorly synchronised dancing.

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