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Brand Canberra… again – The Canberra Sign

By Josh Mulrine - 14 July 2014 57

canberra-sign

The idea is to create a larger than life Hollywood style sign, just on the outskirts of Canberra, to greet visitors to the nation’s capital.

Now I must admit that it’s definitely a better idea than renaming Canberra after one of the world’s most popular Japanese motorbikes, the Honda CBR, but can’t we do something more original?

For years we’ve been known as The Bush Capital. This giant sign could potentially change that perception and move us closer to a big smoke reputation. If in fact we’re after that…

Alicia Doherty the lady driving the campaign is well known for being a founding team member of Events NSW, and contributes to some of Canberra’s larger events. She is responsible for the fairy lights that dress up the trees in the CBD and for establishing the success of Skate in the city.

Alicia wants to install large projectors, similar to the Enlighten festival, to illuminate the sign for special events. For example: bathing the sign in pink light for Breast Cancer Awareness Week and Brumbies colours during home games.

I’m a big advocate for Canberra being better known as a global capital and I do believe this will generate a lot of worldwide press. Will it be good press? I’m not sure. What’s your opinion?

What’s Your opinion?


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57 Responses to
Brand Canberra… again – The Canberra Sign
1
rosscoact 9:28 am
14 Jul 14
#

I like the idea

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2
pajs 9:30 am
14 Jul 14
#

On the bed of Lake George. Many, many, stories tall. Maybe up on giant legs too, like an oil platform. With blinky lights. Would give Joe Hockey something to admire on his drives by.

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3
Holden Caulfield 9:39 am
14 Jul 14
#

Can the sign be in anything other than Arial, please!

(And, not Comic Sans, obviously.)

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4
watto23 10:10 am
14 Jul 14
#

Why not. It will be better than the Skywhale! Although that is not a very lofty standard!

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5
dungfungus 10:12 am
14 Jul 14
#

Just the letters (as depicted) would be sufficient. No need to tart it up.

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6
joingler 10:17 am
14 Jul 14
#

Holden Caulfield said :

Can the sign be in anything other than Arial, please!

(And, not Comic Sans, obviously.)

Windings it is!!!

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7
Maya123 10:21 am
14 Jul 14
#

Holden Caulfield said :

Can the sign be in anything other than Arial, please!

(And, not Comic Sans, obviously.)

I would prefer a sans-serif style font as it keeps it plainer. The font used in the illustration is a plain sans-serif font. What font would you prefer? You only said what you didn’t want, but what are your preferences?

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8
AgentK 10:27 am
14 Jul 14
#

It’s a fun idea. Canberra needs more fun.

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9
Holden Caulfield 10:40 am
14 Jul 14
#

Maya123 said :

Holden Caulfield said :

Can the sign be in anything other than Arial, please!

(And, not Comic Sans, obviously.)

I would prefer a sans-serif style font as it keeps it plainer. The font used in the illustration is a plain sans-serif font. What font would you prefer? You only said what you didn’t want, but what are your preferences?

The image depicted is Arial, which is essentially a knock-off of Helvetica. So just do it properly and use Helvetica.

Also, the medium-weight font used to support the CBR brand would work well: http://www.brandcanberra.com.au/explore/

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10
qbninthecity 10:54 am
14 Jul 14
#

That sign above isn’t in the official Canberra font.

http://the-riotact.com/canberras-very-own-font-revealed/118538

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11
John Moulis 11:22 am
14 Jul 14
#

Actually, Canberra used to have big signs at the border welcoming people to our fair city. It had the name Canberra in large letters along with the Coat of Arms. Those signs were removed when self government came. Under Follett/Carnell they were replaced with the small Sri Chimnoy signs, those signs were then replaced under Stanhope with the small Ngunnawal Country signs. The design in the quarry is good but the area will have to be upgraded to make it safer for anybody wanting to get near the letters for pics.

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12
curmudgery 11:26 am
14 Jul 14
#

The sign says it all.

Canberra – bold and slightly crooked.

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13
shirty_bear 11:49 am
14 Jul 14
#

rosscoact said :

I like the idea

Me too. And it’s a 2-fer … it’s interesting and worthwhile in its own right, and it covers up/makes use of that great big mining scar.

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14
mountainman 12:56 pm
14 Jul 14
#

That is NSW land! that aside, dislike the idea, lets just be Canberra and do what we do. We have lane ways with cafes and bars in them and no don’t say there so Melbourne like! there Canberra like, we have enlightened festival its ours its not a rip off of Vivid! point me in the direction of Questacon or the National library in Sydney. Lets just be Canberra!

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15
VYBerlinaV8_is_back 1:44 pm
14 Jul 14
#

Lacks originality and no-one would care anyway. Waste of money.

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