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Brand Canberra… again – The Canberra Sign

By 14 July 2014 57

canberra-sign

The idea is to create a larger than life Hollywood style sign, just on the outskirts of Canberra, to greet visitors to the nation’s capital.

Now I must admit that it’s definitely a better idea than renaming Canberra after one of the world’s most popular Japanese motorbikes, the Honda CBR, but can’t we do something more original?

For years we’ve been known as The Bush Capital. This giant sign could potentially change that perception and move us closer to a big smoke reputation. If in fact we’re after that…

Alicia Doherty the lady driving the campaign is well known for being a founding team member of Events NSW, and contributes to some of Canberra’s larger events. She is responsible for the fairy lights that dress up the trees in the CBD and for establishing the success of Skate in the city.

Alicia wants to install large projectors, similar to the Enlighten festival, to illuminate the sign for special events. For example: bathing the sign in pink light for Breast Cancer Awareness Week and Brumbies colours during home games.

I’m a big advocate for Canberra being better known as a global capital and I do believe this will generate a lot of worldwide press. Will it be good press? I’m not sure. What’s your opinion?

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57 Responses to Brand Canberra… again – The Canberra Sign
#1
rosscoact9:28 am, 14 Jul 14

I like the idea

#2
pajs9:30 am, 14 Jul 14

On the bed of Lake George. Many, many, stories tall. Maybe up on giant legs too, like an oil platform. With blinky lights. Would give Joe Hockey something to admire on his drives by.

#3
Holden Caulfield9:39 am, 14 Jul 14

Can the sign be in anything other than Arial, please!

(And, not Comic Sans, obviously.)

#4
watto2310:10 am, 14 Jul 14

Why not. It will be better than the Skywhale! Although that is not a very lofty standard!

#5
dungfungus10:12 am, 14 Jul 14

Just the letters (as depicted) would be sufficient. No need to tart it up.

#6
joingler10:17 am, 14 Jul 14

Holden Caulfield said :

Can the sign be in anything other than Arial, please!

(And, not Comic Sans, obviously.)

Windings it is!!!

#7
Maya12310:21 am, 14 Jul 14

Holden Caulfield said :

Can the sign be in anything other than Arial, please!

(And, not Comic Sans, obviously.)

I would prefer a sans-serif style font as it keeps it plainer. The font used in the illustration is a plain sans-serif font. What font would you prefer? You only said what you didn’t want, but what are your preferences?

#8
AgentK10:27 am, 14 Jul 14

It’s a fun idea. Canberra needs more fun.

#9
Holden Caulfield10:40 am, 14 Jul 14

Maya123 said :

Holden Caulfield said :

Can the sign be in anything other than Arial, please!

(And, not Comic Sans, obviously.)

I would prefer a sans-serif style font as it keeps it plainer. The font used in the illustration is a plain sans-serif font. What font would you prefer? You only said what you didn’t want, but what are your preferences?

The image depicted is Arial, which is essentially a knock-off of Helvetica. So just do it properly and use Helvetica.

Also, the medium-weight font used to support the CBR brand would work well: http://www.brandcanberra.com.au/explore/

#10
qbninthecity10:54 am, 14 Jul 14

That sign above isn’t in the official Canberra font.

http://the-riotact.com/canberras-very-own-font-revealed/118538

#11
John Moulis11:22 am, 14 Jul 14

Actually, Canberra used to have big signs at the border welcoming people to our fair city. It had the name Canberra in large letters along with the Coat of Arms. Those signs were removed when self government came. Under Follett/Carnell they were replaced with the small Sri Chimnoy signs, those signs were then replaced under Stanhope with the small Ngunnawal Country signs. The design in the quarry is good but the area will have to be upgraded to make it safer for anybody wanting to get near the letters for pics.

#12
curmudgery11:26 am, 14 Jul 14

The sign says it all.

Canberra – bold and slightly crooked.

#13
shirty_bear11:49 am, 14 Jul 14

rosscoact said :

I like the idea

Me too. And it’s a 2-fer … it’s interesting and worthwhile in its own right, and it covers up/makes use of that great big mining scar.

#14
mountainman12:56 pm, 14 Jul 14

That is NSW land! that aside, dislike the idea, lets just be Canberra and do what we do. We have lane ways with cafes and bars in them and no don’t say there so Melbourne like! there Canberra like, we have enlightened festival its ours its not a rip off of Vivid! point me in the direction of Questacon or the National library in Sydney. Lets just be Canberra!

#15
VYBerlinaV8_is_back1:44 pm, 14 Jul 14

Lacks originality and no-one would care anyway. Waste of money.

#16
Captain RAAF2:19 pm, 14 Jul 14

“I’m a big advocate for Canberra being better known as a global capital and I do believe this will generate a lot of worldwide press…..”

What planet is this bloke on? Yeah mate, I can just see Reuters, FOX, etc etc paused to launch stories all over the world on this, I can see it now “This just in, boring city tries too hard, remains boring”

#17
JessicaGlitter2:51 pm, 14 Jul 14

The Guide relates that the words “Share and Enjoy” were displayed in illuminated letters three miles high near the Sirius Cybernetics Complaints Division, until their weight caused them to collapse through the underground offices of many young executives. The upper half of the sign that now protrudes translates in the local tongue as “Go stick your head in a pig”, and is lit up only for special celebrations.

#18
Masquara5:26 pm, 14 Jul 14

Is that actually on ACT soil or in NSW?

#19
dungfungus6:31 pm, 14 Jul 14

Masquara said :

Is that actually on ACT soil or in NSW?

It actually looks like solid quarry rock.

#20
Masquara6:32 pm, 14 Jul 14

Alicia Doherty is an American, she knows that the Hollywood sign actually looks out over Hollywood and is beautifully and meaningfully sited. Having this copycat Canberra sign on New South Wales soil, looking out over New South Wales sheep paddocks, and sited overlooking a pub that was put there specifically to avoid ACT costs & taxes, is just a nonsense, sorry. There’s the embarrassment that it’s a copy – but a banal one, without the deprecating humour of, say, The Rock where you get petrol on your way from Sydney to Brisbane (used to be “Ayer’s Rock”) There’s a further comparison that doesn’t favour this idea. Hollywood is a commerce city. It’s PR Central. Canberra is the seat of government and if we were just a small bush town it could be a laugh as a take-off – but there’s a significant dissonance in this whole idea. It’s an ill-thought-out concept. Did Robyn Archer really promise to promote this idea? Perhaps she was approached at a function, said something polite and nodded over a sherbert! File this one along with the Lake Burley Griffin Hovercraft venture.

#21
Josh Mulrine6:43 pm, 14 Jul 14

Masquara said :

Is that actually on ACT soil or in NSW?

This is on NSW land. Right on the border as we come into Canberra.

#22
How_Canberran7:09 pm, 14 Jul 14

How Canberran.

#23
switch8:50 pm, 14 Jul 14

qbninthecity said :

That sign above isn’t in the official Canberra font.

http://the-riotact.com/canberras-very-own-font-revealed/118538

Yeah, but if it was in the the official “CBR” font, they’d have to write CANBERRA underneath it anyway.

#24
MyCanberraSign9:25 pm, 14 Jul 14

Masquara said :

Alicia Doherty is an American, she knows that the Hollywood sign actually looks out over Hollywood and is beautifully and meaningfully sited. Having this copycat Canberra sign on New South Wales soil, looking out over New South Wales sheep paddocks, and sited overlooking a pub that was put there specifically to avoid ACT costs & taxes, is just a nonsense, sorry. There’s the embarrassment that it’s a copy – but a banal one, without the deprecating humour of, say, The Rock where you get petrol on your way from Sydney to Brisbane (used to be “Ayer’s Rock”) There’s a further comparison that doesn’t favour this idea. Hollywood is a commerce city. It’s PR Central. Canberra is the seat of government and if we were just a small bush town it could be a laugh as a take-off – but there’s a significant dissonance in this whole idea. It’s an ill-thought-out concept. Did Robyn Archer really promise to promote this idea? Perhaps she was approached at a function, said something polite and nodded over a sherbert! File this one along with the Lake Burley Griffin Hovercraft venture.

Robyn Archer actually provided a very positive letter of support for the sign proposal.

#25
MyCanberraSign9:32 pm, 14 Jul 14

Josh Mulrine said :

Masquara said :

Is that actually on ACT soil or in NSW?

This is on NSW land. Right on the border as we come into Canberra.

For the longest time now, Visit Canberra have been promoting the regions and districts surrounding Canberra – these sites & businesses are what contribute to making Canberra so wonderful. Part of the quarry hill is actually located in Canberra…

#26
JC11:02 pm, 14 Jul 14

MyCanberraSign said :

Josh Mulrine said :

Masquara said :

Is that actually on ACT soil or in NSW?

This is on NSW land. Right on the border as we come into Canberra.

For the longest time now, Visit Canberra have been promoting the regions and districts surrounding Canberra – these sites & businesses are what contribute to making Canberra so wonderful. Part of the quarry hill is actually located in Canberra…

Not that it really matters but according to maps the border more or less follows along the ridge line above and behind where the sign is in the graphic.

#27
dungfungus10:06 am, 15 Jul 14

JC said :

MyCanberraSign said :

Josh Mulrine said :

Masquara said :

Is that actually on ACT soil or in NSW?

This is on NSW land. Right on the border as we come into Canberra.

For the longest time now, Visit Canberra have been promoting the regions and districts surrounding Canberra – these sites & businesses are what contribute to making Canberra so wonderful. Part of the quarry hill is actually located in Canberra…

Not that it really matters but according to maps the border more or less follows along the ridge line above and behind where the sign is in the graphic.

The sign site is in NSW so an EIS will be necessary and only NSW people can have a say.
It is a real nimby-whistle.

#28
androo12:11 pm, 15 Jul 14

putting it in NSW is right up with ACT Govt’s agenda of “unsightly things” not being within their borders – now if it could spin and generate power they’d have a double win!

#29
Holden Caulfield12:53 pm, 15 Jul 14

Kinda makes sense to me if the sign is in NSW, after all the ACT was once a slice of NSW too.

#30
pajs1:20 pm, 15 Jul 14

I’ve always liked the old ‘Starlight’ sign. A big, refurbished version of that would be good.

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