The idea is to create a larger than life Hollywood style sign, just on the outskirts of Canberra, to greet visitors to the nation’s capital.
Now I must admit that it’s definitely a better idea than renaming Canberra after one of the world’s most popular Japanese motorbikes, the Honda CBR, but can’t we do something more original?
For years we’ve been known as The Bush Capital. This giant sign could potentially change that perception and move us closer to a big smoke reputation. If in fact we’re after that…
Alicia Doherty the lady driving the campaign is well known for being a founding team member of Events NSW, and contributes to some of Canberra’s larger events. She is responsible for the fairy lights that dress up the trees in the CBD and for establishing the success of Skate in the city.
Alicia wants to install large projectors, similar to the Enlighten festival, to illuminate the sign for special events. For example: bathing the sign in pink light for Breast Cancer Awareness Week and Brumbies colours during home games.
I’m a big advocate for Canberra being better known as a global capital and I do believe this will generate a lot of worldwide press. Will it be good press? I’m not sure. What’s your opinion?