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CityNews circulates the figures

By Kerces - 19 October 2005 66

CityNews has a snark to anyone who’ll listen about how the Canberra Times circulation figures have declined once again.

Now despite what opinion you the RiotACT reader may hold of CityNews, the proprietors see it as a direct competitor to the Canberra Times (interestingly not to that other free weekly The Chronicle).

So please indulge their gloating, complete with statements such as “since the paper’s change of ownership to Rural Press more than six years ago, its circulation numbers have been moving in the opposite direction to its advertising rates”.

Interesting to note that CityNews claims its circulation figures are more than those of the Canberra Times on Monday-Friday combined.

What’s Your opinion?


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66 Responses to
CityNews circulates the figures
1
LurkerGal 3:14 pm
19 Oct 05
#

That’s because they go into offices and dump six copies in each one. The fact no one reads them is irrelevant. As far as they are concerned, they have been circulated! They used to leave 20 copies in a building I used to work in, and we would throw them in the recycling immediately. No one wanted them, because of their “crapness”.

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2
Thumper 3:17 pm
19 Oct 05
#

I frankly know of no-one that reads the rag, I mean advertising, I mean ….

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3
ssanta 3:20 pm
19 Oct 05
#

City News are about as helpful as a spotlights on a blinds mans dog.

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4
Samuel Gordon-Stewar 3:32 pm
19 Oct 05
#

Perhaps RiotACT should release its visitor numbers and compare that to the circulation numbers…the main difference is people who visit RiotACT probably read bits of it.

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5
ssanta 3:41 pm
19 Oct 05
#

or they are looking for naked horses…

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6
Kerces 3:47 pm
19 Oct 05
#

Sam, the referrers reports that cause so much hilarity each month are produced after 20,000 page views since the start of the month.

Note this does not mean 20,000 unique visitors, but rather how many times the articles have been looked at (including, I think, multiple viewings of the same article by the same reader). However it does give some indication of the readership, particularly when the 20,000 page views are passed generally within about a week.

JB does also get reports on the number of unique viewers per month, but I guess it’s up to him to reveal those figures or not.

And also remember the RiotACT is not (yet) a mainstream news source in Canberra, unlike the Canberra Times and unlike what CityNews likes to think of themselves as.

(And I’m sure I’ll be corrected if I’ve got any of this wrong)

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7
Jey 3:58 pm
19 Oct 05
#

LG: I was going to say something of the same extent…how do they measure circulation, by how much they ‘dump’ at each location?

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8
bonfire 4:06 pm
19 Oct 05
#

citynews is shite! i only read it when im the first at the pub and im waiting for other people.

id seriously question the way they measure readership and their definition of circulation.

i wonder what the ad rates card says ?

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9
Kerces 4:10 pm
19 Oct 05
#

Bonfire, may I direct you attention here and here (the ones on their website are correct if they’ve updated the site since July 05).

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10
Blamemonkey 4:32 pm
19 Oct 05
#

Please don’t knock the city news it’s advertorials are informative and well paid for :)

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11
johnboy 4:54 pm
19 Oct 05
#

I think their “Circulation” is entirely based on how many they can print.

When you get paid on the basis of how many you print that becomes a question of “How many can we jam in any place that doesn’t complain”.

Anyway from 1-10 October we had 4,901 visitors of which 1,847 came in on search queries. (although nearly 300 of that number were searching for RiotACT directly)

So well upwards of 3,000 motivated readers.

If people had to go and get CityNews I question if they would reach that number.

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12
Samuel Gordon-Stewar 4:56 pm
19 Oct 05
#

Kerces, assuming that most months the 20000 page views is reached in 7 days, and assuming that in those seven days the average viewer has 10 page views (yes, I am making this up on the spot…probably the same as CityNews stats), that creates 285 visitors per day. If I assume that the visitor rate is consistent throughout the month, but half of the visitors each day have previously visited RiotACT that month, then we have 285 visitors on the first day and another 142 or so each day thereafter. Therefore in a 31 day month RiotACT would have approx 4545 unique visiotrs per month.

That’s not a huge number, but considering that RiotACT is squarely Canberra oriented, and there are 350,000 or so people in Canberra (from memory) you are reaching 1.3% of the population, which isn’t bad for an online publication run by volunteers, and frequented by opinionated persons like myself.

Of course, I could just be babbling again.

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13
Samuel Gordon-Stewar 4:59 pm
19 Oct 05
#

Dagnammit, JB beat me to it, but it looks like my babbling wasn’t far off…

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14
Jazz 5:20 pm
19 Oct 05
#

not a bad estimate SGS. if we thought that we’d ever get to those numbers or even had a formula for calculating it when we JB, myself, NTP and kramer started this thing almost 5 years ago we would have been pretty excited. Its soo much better now that those 4500 visits aren’t made by the 4 of us.

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15
Samuel Gordon-Stewar 5:54 pm
19 Oct 05
#

I also use webstat on my website, but I don’t come anywhere near 20,000 page views per month, I average about 1,300 from 348 visitors. Unfortunately a lot of my visitors seem to come from virtually unrelated Google searches, and me, and a couple regular visitors. But my website mainly consists of my babblings about everything and nothing, so I’m not complaining.

I guess the important thing is that the RiotACT team have grown a successful website containing a lot of news and opinions on Canberra issues by Canberra people, which is something that I haven’t seen done elsewhere. (CT Have Your Say doesn’t count…people can’t submit articles there.)

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