Floriade has again achieved outstanding results in 2013, recording the second highest overall attendance, the biggest NightFest and the greatest economic return to the ACT in the event’s history.
A total of 448,987 visitors attended the capital’s 30-day spring festival, making it the second biggest crowd since the introduction of turnstiles in 1999 and representing an increase of 1.5 per cent on last year’s attendance figure of 442,243.
Over five nights, Floriade NightFest’s spectacular lighting installations, world-renowned comedians and enchanting night markets attracted 33,612 people – the highest attendance since its inception and up a massive58 per cent from last year.
Floriade also attracted 105,356 interstate or international visitors who came to Canberra specifically for the event, resulting in an increase in direct expenditure of $39.9 million – an increase of 30.8 per cent on last years’ result of $27.6 million.
Floriade 2013’s increase in Gross Territory Product was $58.5 million, which is the highest on record and an increase of 30.9 per cent on last years’ $40.4 million.