The National Gallery seems to be very happy with the attendances recorded for their Renaissance exhibition:
Director of the National Gallery of Australia, Ron Radford AM said today, “The Renaissance exhibition attracted 212,920 visitors from all across Australia injecting an estimated $75 million into the ACT economy.”
“This makes Renaissance the second most popular exhibition staged at the National Gallery of Australia in the last ten years. We are delighted that so many Australians took the opportunity to see this magnificent collection of Renaissance art and we are very grateful to the Accademia Carrara in Bergamo for lending us their precious works.”
The national marketing campaign made possible through the support of the ACT Government through ACT Tourism and the Gallery’s media sponsors ensured a high profile for the exhibition around Australia, with 81% of visitors to the exhibition coming from outside the ACT. Almost 20% of interstate visitors came from Melbourne and Victoria which represents the highest visitation from this state at a National Gallery of Australia major exhibition.
The introduction of timed ticketing by the National Gallery of Australia allowed visitors to choose a time and day to see the exhibition ensuring that 97% of visitors rated their experience as highly satisfactory.
The painting, Portrait of a Child of the Redetti Household by Giovan Battista Moroni was voted the clear favourite by visitors to the exhibition.
[Image: Sandro Botticelli
The story of Virginia the Roman c.1500
tempera and gold on wood panel
83.3 x 165.5 cm
Accademia Carrara, Bergamo, bequest of Giovanni Morelli 1891]