George Gregan bringing his brand back home

By 14 January, 2014 4

One has to admire the way that George Gregan surveyed the post-retirement world, realised that coffee concessions in large office blocks are a licence to print money, and used his star power to wow board room fanboys into giving him those concessions.

Hospitality Magazine informs us that the big guy (where it matters, so we hear) is expanding his chain back to Canberra where it all began:

According to Good Food, the duo opened a new GG Espresso coffee outlet in Brisbane this week and have plans to open a coffee bar in Canberra’s Times Square building in Mort Street by April this year.

The coffee bar will operate either under the GG Espresso brand, which currently has 14 outlets, or as The Lobby Bar, offering wine and food.

They’re also confident that they’ll open a European brasserie in Canberra within the next 12 to 18 months, with the pair currently looking for a suitable venue, while also working to expand the number of GG Espresso outlets, most of which are in Sydney, to 20.

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4 Responses to George Gregan bringing his brand back home
#1
HiddenDragon2:16 pm, 14 Jan 14

“Hospitality Magazine informs us that the big guy (where it matters, so we hear)…..”

So is this subliminal advertising, RiotAct style?

#2
c_c™2:53 pm, 14 Jan 14

So this is a story, quoting a story, that in turn rips off a story from Fairfax?

Anyway somehow missed in the translation is that GG (who should be commended for building a business post footy) isn’t returning to Canberra, he’s already here. GG Espresso already has a store at the AIS. This new store will be his second in Canberra.

#3
caf3:36 pm, 14 Jan 14

That’s the new Telstra building.

#4
Roundhead895:43 pm, 14 Jan 14

“George Gregan bringing his brand back home”

You mean Ventis?

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