This week 101 Local Humans will be invited to help promote their city as part of Visit Canberra’s award-winning Human Brochure campaign.
The Human Brochure is a ‘living, breathing travel brochure’ which encourages participants to share their experiences in and around Canberra via social media.
The first Human Brochure took place over two weekends in October 2012 and February 2013, when 500 out-of-towners were invited to Canberra for experiences within the categories of Adventure, Family Fun, Arts & Culture, and Food & Wine.
These Humans sent 7,782 tweets, 1,843 Facebook posts and posted 4,952 images to Instagram.
This year the Human Brochure campaign called for Canberrans, and more than 1,150 applications were received from media-savvy locals keen to explore their own backyard.
Content generated through the various social media channels will be aggregated at humanbrochure.com.au so everyone can follow along.
Are you a Local Human? If you’ve been chosen, I’d love to hear what you’re expecting from this experience.