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‘Massive’ welcome signs to sell our city

By Charlotte Harper - 15 August 2016 36

Andrew Barr with big new gatewway signs for Canberra on Pialligo Avenue.

Coffs Harbour has the Big Banana, Goulburn has the Big Merino, and now Canberra has the Whopping Great Big Welcome Signs.

ACT Chief Minister Andrew Barr was on site on Pialligo Avenue in his capacity as Minister for Tourism this afternoon to officially launch the first pair of eight major new gateway signs coming online in the lead-up to the first Singapore Airlines direct international flights next month.

Similar signs will appear on the other three major road routes into the city, with two each alongside the Barton, Federal and Monaro highways, later this week.

Mr Barr, looking somewhat smaller than usual alongside the towering signs, emphasised their size.

“These signs are six and a half metres tall and three and a half metres wide, so they’re very difficult to miss,” he said.

“[They’re about] capturing some of the tourism experiences the city has to offer, on a massive scale.”

He said he felt it was important to mark the entry to the city with “signs of this quality”.

“It’s a more contemporary look for our entry signage, reflecting the new city branding, our new sister city relationship with Wellington and also a significant new look, focusing on the work of local artists,” Mr Barr said.

The ACT Government has spent $610,000 on the signs, with the Commonwealth Government pitching in $250,000.

Visit Canberra executive director Ian Hill said the signs offered great exposure, with Pialligo Road alone carrying 25,000 cars per day.

“Millions and millions of people are going to see these signs through the traffic across these major gateways,” Mr Hill said.

The “skins” on the signs currently featured images of Tidbinbilla Nature Reserve, the Arboretum, Lake Burley Griffin, the National Museum and cycling at Stromlo Forest Park, but could be changed to promote specific events such as Floriade or Enlighten as required.

What’s Your opinion?


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36 Responses to
‘Massive’ welcome signs to sell our city
1
A_Cog 4:24 pm
15 Aug 16
#

What a load of rubbish.
$610,000 on that twaddle, that meaningless rubbish, but no money for a bus to Oaks Estate, where they’ve dumped 50 parolees with no access to jobs/healthcare/anything.

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2
MERC600 6:22 pm
15 Aug 16
#

Brilliant. So these 610k highway signs are to welcome people who have already decided to roll along the highways into the joint anyway.
Perhaps 610k ACT signage would be better at the Sydney / Melbourne airports.

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3
gooterz 11:09 pm
15 Aug 16
#

Why does it say Coast on there? Seriously almost a million and they think we have a coast?

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4
rommeldog56 7:36 am
16 Aug 16
#

hahaha……..What a boring picture – hardly representative or befitting of Australia’s capital city, or is the “bush capital” just in hiding ? Needs a pic of a tram, of concrete high rises, etc. Or maybe an image of the Chief Minister…….

Anyway, just another example of the megalomania that is besetting the members of this ACT Labor/Greens Government.

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5
No_Nose 7:50 am
16 Aug 16
#

gooterz said :

Why does it say Coast on there? Seriously almost a million and they think we have a coast?

Kingston Foreshore?

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6
madelini 9:29 am
16 Aug 16
#

gooterz said :

Why does it say Coast on there? Seriously almost a million and they think we have a coast?

Why are you disputing coast but not alpine? The NSW south coast would be considered “Canberra Region” by any stretch of the imagination – tourists visiting Sydney go to the Blue Mountains regularly, those visiting London take day trips to Stonehenge. It’s promoting what’s accessible in the whole region.

I like the signs. Better than the ones advertising teeth whitening and storage facilities on the way to Sydney, and promoting some of the best and prettiest aspects of Canberra and region that we might sometimes forget as we debate public transport or the legislative assembly. Is that not why we choose to live here?

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7
dungfungus 9:38 am
16 Aug 16
#

No_Nose said :

gooterz said :

Why does it say Coast on there? Seriously almost a million and they think we have a coast?

Kingston Foreshore?

Jervis Bay.

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8
funbutalsoserious 10:49 am
16 Aug 16
#

Thanks Mr Barr. What a waste of money. This money could have been used in so many useful ways. I can’t wait to vote you out.

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9
Mordd - IndyMedia 3:58 pm
16 Aug 16
#

I presume it’s to give people a chance to realise what a mistake they are about to make and chuck a u-turn and head back the other way again! 😛

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10
Masquara 6:32 pm
16 Aug 16
#

No mention of Ngun(n)awal country as per the old signage?

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11
wildturkeycanoe 7:01 pm
16 Aug 16
#

This is just as much a waste of our taxpayer money as the Skywhale, the $30,000 per unit street lights on Anzac Parade, the traffic lights on Barton Highway and many more projects that have no real benefit for Canberrans.
For that price they could have at least put solar panels on the signs to help power the city. I’m sure the aluminium and stick on pictures didn’t cost $100k each so where did the money go? The $610,000 could have been spent so much better. Who is keeping a check on government spending and pulling on the reins when necessary? I also can’t wait for the election so I can voice my objection the only way this government will understand and take notice.

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12
No_Nose 10:20 pm
16 Aug 16
#

dungfungus said :

No_Nose said :

gooterz said :

Why does it say Coast on there? Seriously almost a million and they think we have a coast?

Kingston Foreshore?

Jervis Bay.

If the sign said “A.C.T.” then I could wear Jervis Bay as being relevant.

Its funny…three of the four things in a sign promoting Canberra are not in Canberra.

Do they realise that what they are saying is the the best thing about Canberra is leaving it to go somewhere else?

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13
La_Tour_Maubourg 10:20 pm
16 Aug 16
#

A fantastic (and unique) first impression of Canberra.

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14
La_Tour_Maubourg 10:22 pm
16 Aug 16
#

Masquara said :

No mention of Ngun(n)awal country as per the old signage?

It appears acknowledgements are indicated on the subsequent board.

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15
creative_canberran 11:25 pm
16 Aug 16
#

dungfungus said :

No_Nose said :

gooterz said :

Why does it say Coast on there? Seriously almost a million and they think we have a coast?

Kingston Foreshore?

Jervis Bay.

Not part of the ACT, never has been. Forgiven for thinking so, I’ve seen proper maps say it is. I think the confusion is it’s described as ‘created to give the ACT a sea port.’ And it falls within the ACT for federal electorates, school and judiciary. But it’s otherwise serviced by NSW and under the control of the Dept of Territories, not the ACT Government.

I think the coast reference is bit cheeky. The “capital country” welcome sign is midway between Braidwood and Clyde Mountain, and that’s what Canberra likes to position itself as the centre of.

Signs look good, coupled with the new airport is a far nicer welcome than Sydney or Melbourne give visitors, but not sure where these signs get us? Wonder what the Cost-benefit analysis said, hope someone FOIs that soon.

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