Simon Corbell has announced the Don’t Let the Team Down campaign, which consists of two commercials that will begin airing tomorrow. These commercials will attempt to change the behaviour of those stupid enough to not already understand the dangers of texting while driving, by demonstrating how the practice could potentially interrupt sports games.
Simon then went on to give us commercial spoilers, which aren’t actually a thing.
“The TV commercials feature a rugby match and a cricket match that are lost due to players who are distracted by their mobile phones,” Mr Corbell said.
“The message behind this concept is very clear – drivers who use their mobile phone to text or call while driving are letting the team down.
“Research shows that using mobile phones while driving significantly increases casualty crash risk, and that using a mobile phone to read or write text messages is particularly risky.
“Despite the well documented risks, the government’s 2010 Community Road Safety Survey found that 17% of people surveyed reported using a handheld mobile phone when driving – 5% of those drivers said that they do this all the time.
“Canberra is a sport loving city, and I am sure that these new commercials will challenge the thinking of every Canberran when it comes to using mobile phones while driving.”
The Don’t Let the Team Down commercials will be broadcast from 17 August 2013 to 31 August 2013 on commercial television stations, including during the ad breaks of the Bledisloe Cup and the 5th Ashes Test.