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New DFO Fyshwick will make airport seem “Brand Depleted”

By Jonathon Reynolds - 5 July 2008 53

DFO CanberraI was made aware of the floorplan (download link) for the new DFO at Fyshwick. It appears that the new DFO complex will have MANY recognised brand name shops and outlets.

I feel somewhat sorry for any (struggling) operators that are locked in to long leases out at the airport as the new DFO complex with its diversity will certainly appear a far more attractive draw card for consumers.  

What’s Your opinion?


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53 Responses to
New DFO Fyshwick will make airport seem “Brand Depleted”
1
Pandy 9:48 am
05 Jul 08
#

Why would I go there to buy clothes?

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2
harley 10:03 am
05 Jul 08
#

I don’t feel sorry for anyone wrapped up in snowtown…

As a home renovator the purple end actually looks interesting – one place where lots of things are. Melbourne has dozens of places like this, and it makes it easy wondering between ideas, rather than trawling all-over fyshwick, and getting lost in the rent in the space-time continuum that those streets are…

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3
Duke 10:17 am
05 Jul 08
#

Brand Depot has been brand depleted for some time. I too feel sorry for the operators out there – during the week that place is a ghost town. The $4 all-you-can-eat pasta and free tea and coffee for pensioners all day Tuesday are the obvious harbingers of death.

I do not feel the least bit sorry for Mr Snow however.

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4
ant 11:45 am
05 Jul 08
#

Wow, that map is an eye-opener. DFO is going to be one busy place when it first opens! Looks like a handy collection of home-style shops down the big end, a bit like the Moore Park centre.

You can bet that Snow won’t suffer, whatever happens. He’s no doubt insulated himself from any downturn; it’s the shops in his Brand Shed that will cop it. He probably has all sorts of contingencies in place for his shed if what’s there now becomes completely unviable.

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5
Gungahlin Al 12:01 pm
05 Jul 08
#

Harley – laughed at your thoughts. I also have a normally unfailing sense of direction let me down severely in the jumble that is Fyshwick…

It seems from the plans that there are going to be a number of vacancies all over Fyshwick too.

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6
Whatsup 12:07 pm
05 Jul 08
#

Looks good. Still waiting for IKEA.

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7
ant 1:42 pm
05 Jul 08
#

I reckon they could’ve had an Ikea there… plenty of room for a shed nearby, should they stop being difficult and come to Canberra.

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8
hk0reduck 3:22 pm
05 Jul 08
#

I’ve never heard of Clive Anthony’s before, turns out it’s JB-HIFI’s version of a whitegoods store.

T17 Clive Anthony’s – http://www.cliveanthonys.com.au/
T12 JB-HIFI – http://www.jbhifi.com.au/

I bet your mind is blown now.

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9
abc 4:12 pm
05 Jul 08
#

They’re going to keep building at the airport…. Toys R US apparently landing after yet another building is built.

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10
harley 4:31 pm
05 Jul 08
#

abc said :

They’re going to keep building at the airport…. Toys R US apparently landing after yet another building is built.

I am told the concrete at Brand Depot is strong enough to hold a Boeing 747, and the building itself has no internal pillars…

I wonder why a building big enough for a 747 has concrete thick enough for one… I’m sure it’s just a coincidence, and has nothing to do with any long-term plans for a 24/7 freight hub at all…

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11
JC 5:34 pm
05 Jul 08
#

Brand Depot was always going to be the poor cousin. The operator of DFO is a major player who had all the majors signed up from day one. Snow only built Brand Depot as a spoiler, same too with his court case after he lost the auction for the land.

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12
heinous 6:28 pm
05 Jul 08
#

I wonder why a building big enough for a 747 has concrete thick enough for one… I’m sure it’s just a coincidence, and has nothing to do with any long-term plans for a 24/7 freight hub at all…

harley,

How could a nice man like Mr Snow be so deceptive an tricky with us all? LOL.

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13
heinous 6:40 pm
05 Jul 08
#

Looks good. Still waiting for IKEA.

Whatsup,

There is still hope for you because the DFO is only half of the development, across the road form it they are building a http://www.homemakerhub.com.au. Does anyone have a map for this one?

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14
heinous 6:45 pm
05 Jul 08
#

I bet your mind is blown now.

hk0reduck,

I heard that they are planning to build a http://www.wowwicked.com.au on the old Allens site in Fyshwick which should blow your mind and some.

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15
missjill 7:01 pm
05 Jul 08
#

Are JB Hi-Fi still around? Fletcher Jones? Hey, but what would DFO be without a discount rug store!

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