BMA is foreshadowing the arrival of The Abbey as a live menu in Federation Square:
“Obviously with Andrew being a chef, the dinner and show market is really important to us. Great food and great music in a great venue, that is kind of where we see our niche in Canberra,” Jane says. “Instead of specifically targeting one demographic, we are going to move out a little bit and sort of have a go.”
By changing up the different types of performances and events, Andrew hopes to broaden The Abbey’s public appeal, as well as discover what type of music works well in such an amazing venue. “For the first little while, we are going to hit a few demographics and see where our market is,” Andrew explains.
A versatile place, The Abbey is undergoing a transformation as Canberra’s newest live music venue with fresh furniture including funky lounges and ottomans, and a high-grade sound and lighting system has just been set up. Acts will range from various genres of live music, to comedy, burlesque and everything in-between.