It’s UK centric, but it rings true for what makes a pleasing shopping experience.
Shops must become “brand ambassadors”, complementing websites. That means keeping the whole range in stock, having good customer service and being sufficiently appealing that people will travel a long way to visit them.
According to Jonathan De Mello of CBRE, a real estate firm, this process is leading British retail to coalesce around a few large shopping centres, mostly in big city centres. Trinity Leeds will serve north Yorkshire, just as the revamped Bullring in Birmingham serves the West Midlands and the two large Westfield centres serve the east and west of London.
With the Apple Store and Zara choosing the Canberra Centre it seems logical that’s where the consolidation is headed in Canberra.
But what does it mean for the town centres that Canberra’s been built around? Knock down the malls and build more apartments?