25 May 2017

Ray White Canberra rebrands as Civium Property Group

| Amy M
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Civium Property Group

There’s a new full-service real estate agency in town, with Ray White Canberra and Civium Strata People joining forces to become Civium Property Group late last year.

The family-owned, Phillip-headquartered business now offers services including strata management, agency services, project sales, finance and property management.

Group executive Doug O’Mara says combining the two businesses under one brand was an obvious business decision. Since starting with Ray White over a decade ago, he’s been on a mission to help buyers, sellers and investors get the best possible advice and service.

“I got into real estate and it got me thinking about the process and making it easier for the consumer. I also wanted to have the ability to provide a full-service agency for the Canberra market,” he explains.

“Of course at the time this was just a dream but now it is far more of a reality. We’d been working with Ray White for several years under that brand and wanted to find a way to make the full-service property offering a reality.

“We launched Civium Strata People in 2014 and had great success in the local region. Many businesses and government organisations would have dealt with us as we managed strata based services.”

For business partner Andrew Smith, the decision to brand as Civium across both residential and commercial is a step in the right direction for staff and clients alike.

“In December, we took the brave step to rebrand Ray White to Civum in Canberra, and effectively have two arms of our company. One that deals with residential and one that has expertise in commercial,” Smith said.

“We see this as an important step forward in ensuring that we are the only full service real estate agency in Canberra.

“With more than thirty years’ experience and offices in NSW and ACT, at Civium we want to be our clients partner in every aspect of real estate.

Civium Property Group’s office now has over 700 years’ worth of collective experience in dealing with both residential and commercial real estate needs.

“It sounds like a long time, but our staff have a tremendous level of expertise and are well respected within the property sector by peers and our clients,” Doug says.

“As a family owned and operated business, Civium believe in much more than bricks and mortar. Our team truly believes in building relationships and being engaged with people and the community.

“In Canberra, we want to be the first choice when it comes to property.”

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I don’t suppose the name change has anything to do with this:

http://www.smh.com.au/business/consumer-affairs/ray-white-and-anytime-fitness-among-the-most-complained-about-businesses-in-nsw-20161008-grxwcv.html

It worked for Leighton Constructions:

http://www.smh.com.au/business/leighton-to-change-name-to-cimic-in-wake-of-corruption-allegations-20150320-1m40j3.html

CIMIC is one of the lead contractors in a certain tram project.

Whatever the reason I think it is a good move and I wish Doug and Andrew great success.

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