27 May 2009

Should we really be promising snow?

| johnboy
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Andrew Barr has this very morning launched the “Wrapt In Winter” campaign to lure visitors to our fair city.

It has a truly excellent program of events which I recommend to anyone looking to entertain visitors.

But the theme is very, well, snowy…

Does being able to see white stuff on the Brindies count? Or is that as close to snow as most Australian tourists really want anyway?

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seeing as snow don’t settle here in cbr, the whole thing is a bit “meh”.

barking toad7:53 pm 27 May 09

Isn’t it “rapt”?

The dorktastic-ness of marketing Canberra aside, it’s always good to look out from Civic and see snow on the Brindies. Though I a bit strange to include Schoengg-thing as one of the featured accomodation places, when it’s in Yass. Admittedly, evening Canberra snow melting on contact with the ground translates to Yass snow piling up in a thin white carpet overnight.

Adrenalin Plus in Braddon are having their snowboard (and skis?) hand-rail tricks “Rail Jam” in their carpark Saturday evening, too. Maybe Canberra is very snow?

gun street girl said :

Uh – perhaps you should have a chat to your helpdesk

So they can tell him that 1) there’s no budget for a more powerful proxy/additional http virus scanners/a faster link, or 2) The Internet link is outsourced to someone, and the provider isn’t financially motivated to improve things/the contract doesn’t allow for upgrading?

Wtf? What a poorly designed front page.

Canberra: Singles and groups not welcome here

Loaded up OK here, too, although I’m with Deye in hating Flash rubbish, especially when it doesn’t directly assist with delivering the site’s message/purpose.

Great deals for Couples, Fantastic Deals for Families.

And if you’re not in those two categories, bugger off, apparently.

gun street girl2:48 pm 27 May 09

deye said :

yet another idiotic flash based site. If it takes five minutes to load on the superfast connection at work I hate to think what it would do on an average connection at home.

Uh – perhaps you should have a chat to your helpdesk – my average connection at home loaded the site in less than 10 seconds.

Looking at the site itself, it’s a shame that local restaurants and businesses (apart from hotels) weren’t brought on board for more “special deals” to attract tourists. Good start, though.

yet another idiotic flash based site. If it takes five minutes to load on the superfast connection at work I hate to think what it would do on an average connection at home.

Yeah! Cover the park in snow. Fantastic!

I guess they’re trying to combat that mindless criticism of Canberra that it’s Tooooooo Collllllllld, by highlighting it, and associating it with something that many people like, Snow. So they’re signifying “winter” with snowflakes. Well, it often does precipitate snowflakes in winter here. They melt the minute they hit anything, and their structure isn’t quite as symmetrical as the flakes you see in colder climates, but we get them.

It’s not a bad idea, it’s working with the reality of the Canberra climate, and selling it as what it is.

Them on the weatherzone forums reckon snow will fall in the southern tablelands from late June through to August and September.

I guess we could lease some snowmaking guns and cover Commonwealth Park…

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