A two-month campaign to target speeding in the ACT was launched today by Minister for Police and Emergency Services, Simon Corbell, and Chief Police Officer for the ACT, Rudi Lammers.
The Stop Pushing the Limits campaign will run throughout July and August 2014 and forms part of the ACT’s multi-agency road safety strategy. The campaign aims to encourage attitudinal and behavioural change towards speeding.
Mr Corbell said speeding was a major contributor to collisions resulting in injuries and fatalities on Canberra roads.
“Speeding reduces the driver’s ability to control the vehicle and lengthens stopping distances, increasing both the likelihood of crashing and the severity of the crash,” Mr Corbell said.
“When you double the speed of the car, you double the distance travelled while reacting to an obstacle and quadruple the braking distance. Doubling the speed also quadruples the energy of a collision.”
In 2013, ACT Policing detected more than 8,700 people speeding on Canberra roads, which included 6,652 drivers issued with Traffic Infringement Notices and 2,140 drivers cautioned.
“On average there are 13 deaths and 704 injuries on our roads each year. Road safety is everyone’s responsibility and we believe Canberra drivers can reduce this drastically by simply slowing down.”
ACT Policing will conduct targeted operations to enforce speed limits across July and August. Motorists caught speeding will face fines ranging from a minimum of $203 and one demerit point to more than $1,811 and six demerit points for each offence.
The 30 second television campaign commercial and radio advertisement, asks Canberrans “What’s it going to take to get you to notice the speed zone sign again?” and encourages drivers to stop pushing the speed limits.
The campaign will also be supported by a public display of crashed vehicles, including a crash-test vehicle provided by the Australasian New Car Assessment Program, which will tour major town centres in Canberra to demonstrate the severity of a vehicle collision.