A combination of several factors (including promotional campaigns, a certain significant birthday, and an excellent local independent online news site) has lead to a 9% annual increase in the number of domestic overnight visitors coming to the ACT.
This has injected an estimated $1.2 billion into the ACT ecnonomy, so break out the bubbly.
These visitors injected an estimated $1.2 billion into the ACT economy, an increase of about $159 million on the previous year.
The strongest annual gains for the ACT were in the visiting friends and relatives (VFR) sector – which remains the ACT’s largest with a 38 per cent share of the market, followed by business visitors (29 per cent) and holidaymakers (27 per cent).
Findings for the June quarter of 2013 included:
– The ACT received 477,000 domestic overnight visitors in the June quarter 2013, a 3.7 per cent increase compared to the June quarter 2012 (460,000). Nationally, domestic overnight visitation increased 3.5per cent;
– Visitor nights in the ACT increased 7.4 per cent, up from 1.19 million for the June quarter 2012 to 1.28 million for the June quarter 2013. This compared to a 3.7 per cent increase nationally; and
– The average length of stay in the ACT was 2.7 nights for the June quarter 2013, up from 2.6 nights for the June quarter 2012.
Findings for the year to June 2013 included:
– Visitor nights in the ACT increased 23.5 per cent, up from 5.05 million for the year ending June 2012 to 6.23 million for the year ending June 2013. Nationally, there was a 3.3 per cent increase in visitor nights for the year ending June 2013;
– The average length of stay in the ACT was 3.0 nights for the year ending June 2013, up from 2.7 nights for the year ending June 2012; and
– Domestic overnight visitors in the VFR category increased 17.1 per cent to 782,000 for the year ending June 2013, while those visiting Canberra on business increased 7.7 per cent to 591,000. Visitor nights increased 31.1 per cent for the VFR market, while business visitor nights increased 28.8 per cent.