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How goes the DFO/Brand Depot War?

By Anna Key 8 August 2009 34

I took a trip to DFO yesterday.  It seemed surprisingly busy, at least compared to previous visits.  However, there are a large number of the big shops still empty. (As an aside, could these be used to house Canberra’s homeless?) And I know a bored look on a teenage girl isn’t unusual, but some of them didn’t look like they’ve had an exciting day. I didn’t venture to Brand Depot, although we like to visit every so often and try to remember what store used to occupy a now empty shop.

There was an interesting article in the CT at the start of the year about DFO and Brand Depot, or should that be an article about the lack of interest in DFO and Brand Depot. Given the ongoing GFC, does anyone know how things are going at either?

Also interesting the story in RA on the upcoming Brand Depot opening and potential traffic problems. At least they got that bit right, although I doubt it has anything to do with BD.

What’s Your opinion?


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34 Responses to
How goes the DFO/Brand Depot War?
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gazman 1:21 pm 31 Jul 10

both complexes sell plain old overpriced crap, If you are male go at your own peril, plenty of walking looking at nothing.

Prospector 4:49 pm 15 Aug 09

I say gut both the DFO and Brand Depot and let ASIO take them over as their new headquarters site – then there will be no need for the hideous Great Greenhouse which ASIO and DOFA propose to erect on Constitution Ave.

Anna Key 11:04 pm 10 Aug 09

peterh said :

the last VIP Club event saw 400 children and their parents attend over the weekend. It is provided free to the public, you just have to be a member. It is an example of the community spirit of the marketing team at BD, skills learnt at the hyperdome, many years ago.

Thanks Peter. I’ve never seen “community spirit” and “the marketing team” together before. Did they focus group the community spirit first to target key demographics within disparate socio-economic spectra first? Sorry for the cynicism, its good to see the Brand Depot Community Spirit(TM) alive and well.

H1NG0 4:02 pm 10 Aug 09

Well said peterh. Seems like some people are cynical just for the sake of complaining about something.

Observing 3:41 pm 10 Aug 09

Skidd Marx said :

AngryHenry said :

Does anyone know if the proposed IKEA store is going ahead?

Having never been there, can anyone explain to me what’s so effin great about IKEA? Anyone would think it’s the only place in the world to buy furniture.

Nothing great about them – cheap, spartanly designed furniture that you have to put together yourself then wonder why it falls apart in a couple of years time.

peterh 2:25 pm 10 Aug 09

the last VIP Club event saw 400 children and their parents attend over the weekend. It is provided free to the public, you just have to be a member. It is an example of the community spirit of the marketing team at BD, skills learnt at the hyperdome, many years ago.

I shop there to support the businesses there, and the concept. ToysRUs is a decent sized store, and the fact that the parking is free is a big bonus as well. Better than going to belco and paying through the nose for parking during the week.

Instead of bagging it, you could go and check it out for yourselves….

AG Canberra 2:22 pm 10 Aug 09

The underground carpark at DFO was full at 1pm on Sat. People were parking out in the paddocks. I don’t think the carpark at Brand Depot has ever been full.

It was surprising how busy DFO was for a standard winter saturday. I happily got some bargains – including top qual Columbia ski gear, half price Quicksilver boardies, business shirts and some luggage. I more than made my 5 bucks in petrol costs back.

With any luck I will not have to go near a shop for another six months….

H1NG0 1:45 pm 10 Aug 09

Not too sure about IKEA but you can order it and get it brought to Canberra through http://www.bringithome.com.au/

Skidd Marx 1:37 pm 10 Aug 09

AngryHenry said :

Does anyone know if the proposed IKEA store is going ahead?

Having never been there, can anyone explain to me what’s so effin great about IKEA? Anyone would think it’s the only place in the world to buy furniture.

Beserk Keyboard Warrior 1:35 pm 10 Aug 09

I am a qualified M.D (Mall Doctor) and here is my diagnosis on Brand Depot:

CANCER (and yes it’s terminal). Six months to live.

AngryHenry 1:04 pm 10 Aug 09

Does anyone know if the proposed IKEA store is going ahead?

H1NG0 12:46 pm 10 Aug 09

I like visiting both every now and then. Coming from regional NSW, I am thankful that we have such a wide variety of choices. Its a nice drive to the airport from Gungahlin as well. I’d like to see both flourish.

Master_Bates 11:55 am 10 Aug 09

Yep – I agree they are all shops

Premesis designed for ONE thing… To move money from *you* to the owner.

Is it that complex?

Peewee Slasher 10:00 am 10 Aug 09

Get a grip people. They’re all shops. Debating one over the other is purile.

In regard to the planning regulations and the business apirations for the Snow dynasty, the airport does not fall under ACT government legislation for planning. He can build what he wants and to any standard (Perth Airport is looking at building an industrial brickworks there).

Dusty, all shopping centres shake. There are harmonic frequencies resonating through the structure (Stand outside Kmart in Tuggers near the phone shop, keep still, you’ll feel it). It’s allowed for in design.

Some of the building at Aerodrome Park are occupied by public service departments.

The airport in it’s forward planning “could” have allowed for BD to be used for another use. It’s not that hard to extend, retrofit or demolish a building. It’s all in the pot.

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