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How goes the DFO/Brand Depot War?

Anna Key 8 August 2009 34

I took a trip to DFO yesterday.  It seemed surprisingly busy, at least compared to previous visits.  However, there are a large number of the big shops still empty. (As an aside, could these be used to house Canberra’s homeless?) And I know a bored look on a teenage girl isn’t unusual, but some of them didn’t look like they’ve had an exciting day. I didn’t venture to Brand Depot, although we like to visit every so often and try to remember what store used to occupy a now empty shop.

There was an interesting article in the CT at the start of the year about DFO and Brand Depot, or should that be an article about the lack of interest in DFO and Brand Depot. Given the ongoing GFC, does anyone know how things are going at either?

Also interesting the story in RA on the upcoming Brand Depot opening and potential traffic problems. At least they got that bit right, although I doubt it has anything to do with BD.


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34 Responses to How goes the DFO/Brand Depot War?
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gazman gazman 1:21 pm 31 Jul 10

both complexes sell plain old overpriced crap, If you are male go at your own peril, plenty of walking looking at nothing.

Prospector Prospector 4:49 pm 15 Aug 09

I say gut both the DFO and Brand Depot and let ASIO take them over as their new headquarters site – then there will be no need for the hideous Great Greenhouse which ASIO and DOFA propose to erect on Constitution Ave.

Anna Key Anna Key 11:04 pm 10 Aug 09

peterh said :

the last VIP Club event saw 400 children and their parents attend over the weekend. It is provided free to the public, you just have to be a member. It is an example of the community spirit of the marketing team at BD, skills learnt at the hyperdome, many years ago.

Thanks Peter. I’ve never seen “community spirit” and “the marketing team” together before. Did they focus group the community spirit first to target key demographics within disparate socio-economic spectra first? Sorry for the cynicism, its good to see the Brand Depot Community Spirit(TM) alive and well.

H1NG0 H1NG0 4:02 pm 10 Aug 09

Well said peterh. Seems like some people are cynical just for the sake of complaining about something.

Observing Observing 3:41 pm 10 Aug 09

Skidd Marx said :

AngryHenry said :

Does anyone know if the proposed IKEA store is going ahead?

Having never been there, can anyone explain to me what’s so effin great about IKEA? Anyone would think it’s the only place in the world to buy furniture.

Nothing great about them – cheap, spartanly designed furniture that you have to put together yourself then wonder why it falls apart in a couple of years time.

peterh peterh 2:25 pm 10 Aug 09

the last VIP Club event saw 400 children and their parents attend over the weekend. It is provided free to the public, you just have to be a member. It is an example of the community spirit of the marketing team at BD, skills learnt at the hyperdome, many years ago.

I shop there to support the businesses there, and the concept. ToysRUs is a decent sized store, and the fact that the parking is free is a big bonus as well. Better than going to belco and paying through the nose for parking during the week.

Instead of bagging it, you could go and check it out for yourselves….

AG Canberra AG Canberra 2:22 pm 10 Aug 09

The underground carpark at DFO was full at 1pm on Sat. People were parking out in the paddocks. I don’t think the carpark at Brand Depot has ever been full.

It was surprising how busy DFO was for a standard winter saturday. I happily got some bargains – including top qual Columbia ski gear, half price Quicksilver boardies, business shirts and some luggage. I more than made my 5 bucks in petrol costs back.

With any luck I will not have to go near a shop for another six months….

H1NG0 H1NG0 1:45 pm 10 Aug 09

Not too sure about IKEA but you can order it and get it brought to Canberra through http://www.bringithome.com.au/

Skidd Marx Skidd Marx 1:37 pm 10 Aug 09

AngryHenry said :

Does anyone know if the proposed IKEA store is going ahead?

Having never been there, can anyone explain to me what’s so effin great about IKEA? Anyone would think it’s the only place in the world to buy furniture.

Beserk Keyboard Warrior Beserk Keyboard Warrior 1:35 pm 10 Aug 09

I am a qualified M.D (Mall Doctor) and here is my diagnosis on Brand Depot:

CANCER (and yes it’s terminal). Six months to live.

AngryHenry AngryHenry 1:04 pm 10 Aug 09

Does anyone know if the proposed IKEA store is going ahead?

H1NG0 H1NG0 12:46 pm 10 Aug 09

I like visiting both every now and then. Coming from regional NSW, I am thankful that we have such a wide variety of choices. Its a nice drive to the airport from Gungahlin as well. I’d like to see both flourish.

Master_Bates Master_Bates 11:55 am 10 Aug 09

Yep – I agree they are all shops

Premesis designed for ONE thing… To move money from *you* to the owner.

Is it that complex?

Peewee Slasher Peewee Slasher 10:00 am 10 Aug 09

Get a grip people. They’re all shops. Debating one over the other is purile.

In regard to the planning regulations and the business apirations for the Snow dynasty, the airport does not fall under ACT government legislation for planning. He can build what he wants and to any standard (Perth Airport is looking at building an industrial brickworks there).

Dusty, all shopping centres shake. There are harmonic frequencies resonating through the structure (Stand outside Kmart in Tuggers near the phone shop, keep still, you’ll feel it). It’s allowed for in design.

Some of the building at Aerodrome Park are occupied by public service departments.

The airport in it’s forward planning “could” have allowed for BD to be used for another use. It’s not that hard to extend, retrofit or demolish a building. It’s all in the pot.

montana montana 2:28 am 10 Aug 09

DFO and BD are pretty boring for clothes shopping…the standard of clothing is below what you find in say the canberra centre. yes they have the same brands but its like they are just trying to offload the styles that nobody wanted to buy in different countries and imported these on the cheap.

e.g compare ths mossimo junk in the DFO mossimo store to that of say myer or glue(sydney)

also i noticed unless you’re sized like hulk hogan, dont bother shopping in the mens clothing stores…their sizing is pretty useless as eveything is XXL

i also try not to buy clothing from DFO or BD because there’s a good chance everyone else in canberra will be wearing the same thing

mad_kiwi mad_kiwi 7:40 pm 09 Aug 09

i visited the Jerseys for work and play stote that moved to Brand Depot from Coolaman Court, they had a great range and good specials on runout stock, shame they are all the way out there but worth the visit.

harvyk1 harvyk1 7:28 pm 09 Aug 09

NickD said :

Is there any proof that Brand Depot can be converted into a facility suitable for unloading 747s, or is this an urban myth?

I’m going with Urban Myth… (Which I have only just heard of).

Now I’m no plane expert, however I find it difficult to believe that BD could be turned into a hanger which is large enough to fit a 747 quickly and easily.

Also if you take a look at google earth, you can see that there is not really enough space between BD and the runway for airplane parking, take a look at the amount of space between the secondary runway and the main terminal, and the main terminal doesn’t even take anything larger than 767’s and the secondary runway isn’t used for anything more than very light aircraft.

Just my uneducated opinion.

Clown Killer Clown Killer 11:59 am 09 Aug 09

After a cursory visit to both DFO and Brand Depot I have written them off completely. They are nothing like the genuine brand outlets in the US where you can purchase well known brands in clothing, shoes and homewares for a fraction of the cost they are offered for in the suburban malls.

In terms of what a failed Brand Outlet building could be used for – I have no doubt that Canberra Airport factored the posibility into the design and that the buildings could be readily converted to an alternate use as a freight hub pending the introduction of around-the-clock flights into Canberra.

NickD NickD 10:27 am 09 Aug 09

Is there any proof that Brand Depot can be converted into a facility suitable for unloading 747s, or is this an urban myth?

peterh peterh 12:26 am 09 Aug 09

brand depot have a vip club for parents. there are events that are on prior to normal opening time, and these events are absolutely packed. and the cost to a parent? the cost of petrol, and maybe a coffee. dfo to my knowledge don’t have any thing close. and the only facility at dfo is the paid kids area, at least brand depot have a free one in the food area, and a view of the runway for little ones who love planes…

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