ACT Govt wants to produce its own road safety ads

Primal 15 May 2009 43

The ABC reports that Comrade Stanhope would like the Territory to start producing its own localised road safety ads, despite their cost.

Given that this is the same government that delivered us “Drive N Text UB Next”, what scenarios do rioters think would make for a good Canberra-centric road safety ad?


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43 Responses to ACT Govt wants to produce its own road safety ads
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Blingerific Blingerific 2:54 pm 20 May 09

Bit of a late entry but hey…

Speed Limit: What the number in that red circle *really* means!
Indicators: Yes, the orange flashy thing really *is* free to use!
The Lane: Believe it or not your vehicle really *will* fit entirely inside it!
Mobile Phones: Hang up and drive, you really *aren’t* that important!
Traffic Lights: *Not* as mysterious a meaning as you think!
Cyclists: The 0.0001 of a second it takes to safely pass them will *not* destroy your life!
Bicycle Helmets: No, they’re *not* designed to protect your handlebars!
Roundabouts: A *simple* concept really!
Competence: Yes, you really *do* need some!

caf caf 9:38 am 18 May 09

Yes, I did, and I put far more stock in their knowledge of statistics than yours.

ant ant 12:10 am 18 May 09

Agree 100% with that, Astrojax. So many people seem to think they can blame teh road, or the car, or the sun, or some damn thing. It’s actually pretty bizarre.

monomania monomania 12:10 am 18 May 09

caf said :

The evidence says otherwise: Road safety advertising does have an effect on reducing the number of fatal crashes. For example, see this paper from QUT. The heavy advertising by Victoria’s TAC is thought to have been a part of the success that state’s had in reducing their road toll.

Did you actually read this. Based on the monthly accident data in NZ between October 1993 and September 1996 after they instituted increased policing at the same time as an add campaign. And they claim they can determine trends over three years and separate the influences. Give us a break.

astrojax astrojax 10:49 pm 17 May 09

one thing road safety ads ought to do is to help us lose the term ‘accident’ when we speak of motor vehicle collisions – only very very rarely are these collisions ‘accidents’.

we need to have all drivers take more responsibility for all their actions and intents and stop news media saying things like ‘the car ran off the road’, or ‘the car lost control’, etc – no! the driver lost control or drove the vehicle off the road…

let’s take a stance for responsibility, not just consequences (which is what the vic ads did).

Sgt.Bungers Sgt.Bungers 10:36 pm 17 May 09
caf caf 7:44 pm 17 May 09

The evidence says otherwise: Road safety advertising does have an effect on reducing the number of fatal crashes. For example, see this paper from QUT. The heavy advertising by Victoria’s TAC is thought to have been a part of the success that state’s had in reducing their road toll.

(The incentives here are interesting, too – the TAC is the monopoly third party insurance provider in Victoria, so they have a financial interest in reducing deaths and serious injuries on the road…)

Clown Killer Clown Killer 7:30 pm 17 May 09

The human cost of road deaths aside, I feel that we have a fairly low road toll here (despite our apparently terrible drivers). You could argue that we export some deaths to surrounding NSW, but by and large we seem to get through each year with a toll in the teens somewhere.

Ultimately it’s a trade off between a road and traffic system that transports lots of people and other stuff about the place as quickly and efficiently as possible and doing it as safely as possible. Throw a mix of poor skills, drug, alcohol or other impairment, masculine bravado, horse-power and whatever else into that equation and we get the result we get.

Do speed camera’s really slow people down? Does the threat of being caught DUI deter the determined drink driver? Will people really desist from answering their phone? I don’t think that advertising and road-side signage is going to do anything to reach the target market.

old canberran old canberran 5:01 pm 17 May 09

As a victim of a serious road smash (it wasn’t an accident) I don’t believe advertising has any effect on the road toll at all. People are still going to drink and drive, P platers are still going to have accidents and ignore the road rules, people are still going to chat on mobile phones and fiddle with sat-navs. No amount of advertising is going to change these habits.

Punter Punter 9:16 am 17 May 09

There’s no prizes for guessing I support road safety killer, but not only for the sake of me and my family, but also for you and yours and all road users. I’ll beat it up for both of us.

Pandy Pandy 8:34 am 17 May 09

What we need it to replace steering wheel airbags with spikes: see how safely people drive then.

vg vg 7:58 am 17 May 09

TAD said :

“He is. There is nigh on no one in this town outside of the medical field who has seen as much death as he has in the last 10 years. From Grandmas to babies. Probably the highest authority on just how stupid people in this town can be in cars”

I can think of one more you’ll know, vg. (looks a bit like George Castanza)

OK…….forgot about him

LOL

Pommy bastard Pommy bastard 7:58 am 17 May 09

Punter said :

@#27

Whatever we can do as a community to reduce the road toll is a worthy pursuit.

True, but is it not a case of determining how money can most efficiently used to lower the toll?

Pommy bastard Pommy bastard 7:56 am 17 May 09

Clown Killer said :

Well lets have a think about this. I’m going to average the ACT road toll at 16 per annum which is 160 over a decade. That’s not actually a lot of dead bastards really. I’ll bet that you’re average constable would see close to the same in the course of regular duties (not counting road deaths). That’s not to say that road deaths aren’t predominantly the result of stupidity, excess or negligence but the hard figures aren’t exactly overwhelming.

Certainly not enough of a problem to warrant spending money over and above what is already spent on TV advertising about the subject, agreed.

Clown Killer Clown Killer 7:55 am 17 May 09

You appear to be playing down road safety.

Actually, I’m just not beating it up.

Punter Punter 12:50 am 17 May 09

@#27 I must say Clown Killer, I find your attitude toward the road toll disturbing. You appear to be playing down road safety. How many deaths need to occur on our roads before this number becomes overwhelming? My opinion is every death on our roads is a tragic event which is avoidable in almost every circumstance.

I’m sure Mr Neit will agree, those who have ever had to deal with the surviving relatives and friends of road death victims can account for the real cost of our road toll. Can you imagine the ‘average constable’ notifying a surviving relative of a person killed in a collision saying “Your loved one died in a crash which brings the yearly road toll to (whatever number can be imagined) which really isn’t a lot”.

Whatever we can do as a community to reduce the road toll is a worthy pursuit.

Clown Killer Clown Killer 11:30 pm 16 May 09

There is nigh on no one in this town outside of the medical field who has seen as much death as he has in the last 10 years. From Grandmas to babies. Probably the highest authority on just how stupid people in this town can be in cars

Well lets have a think about this. I’m going to average the ACT road toll at 16 per annum which is 160 over a decade. That’s not actually a lot of dead bastards really. I’ll bet that you’re average constable would see close to the same in the course of regular duties (not counting road deaths). That’s not to say that road deaths aren’t predominantly the result of stupidity, excess or negligence but the hard figures aren’t exactly overwhelming.

ant ant 10:50 pm 16 May 09

Well said, GB. That person’s mum isn’t tailgating, making stupid rash decisions, harassing other cars, speeding, and the myriad other things that do cause accidents. It’s the angry, impatient, unskilled, testosterone-poisoned people on the roads who do that stuff.

Ags Ags 9:22 pm 16 May 09

GB……I totaly agree that you shoud drive to your abilities. It is just frightening to witness the amount of people who lack this quality.
Getting a drivers licence is not a right of passage, it is a skill that requires the driver to not only operate the vehicle but also read traffic signs, judge distances and be aware of other cars on the road in relation to you. My mother can do these things, just not all at the same time.
There is a difference between road rage and shaking you head at incompetence.

TAD TAD 11:59 am 16 May 09

“He is. There is nigh on no one in this town outside of the medical field who has seen as much death as he has in the last 10 years. From Grandmas to babies. Probably the highest authority on just how stupid people in this town can be in cars”

I can think of one more you’ll know, vg. (looks a bit like George Castanza)

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