ACT Labor has returned from the room of mirrors post election and resolved to stop their enemies ever getting close to victory again:
As well as numerous public resources, this report is mainly constructed from interviews with local campaigners and the 47 submissions made from ACT Labor members and local party units. The recommendations detailed in this report were approved by the ACT Labor Administrative Committee in December 2012 and are in five broad categories, covering campaign strategy, ACT Labor policy, campaign commencement, as well as candidate and local team support. The recommendations include:
— ACT Labor rule changes to reflect best practice in campaign team structures
— Regular reviews of community engagement and policy development
— Continuing the successful practice of earlier preselections where possible
— Providing candidates with higher-visibility materials
— Invest more in research on an effective response to negative campaigning by the ACT Liberals
— Provide more resources for candidate materials design and early voting
— Explore the further expansion and use of Social Media to engage with voters in real life
— Encourage a better understanding of Hare Clark and Robson Rotation
— Better coordination of volunteers
— Further investigate the electoral impact of third parties in Hare Clark
— Expect the worst from the Liberals, seek to amend and/or enforce relevant regulations