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Ad about Canberra

By Rigmarole - 14 January 2010 11

Anyone seen a TV advertisement about Canberra recently? (I think it was on GO! FreeTV). I thought it was a novel way of looking at us – gritty and urban – and want to follow up with the Agency. It was themed around Canberra changing and had good cityscape shots.

What’s Your opinion?


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11 Responses to
Ad about Canberra
alexcoble 2:43 pm 24 Jan 10

Hi everyone, I’m a first timer to RiotAct – my friend sent me this link as I was part of the team to actually create the “Things have Changed” ad. I have now uploaded it to YouTube;

http://www.youtube.com/watch?v=VFug5nM5LqE

A local woman by the name of Wendy Breakwell wanted to appeal to the 18-25 year old market with this ad, making Canberra look more urban and grungy. The ad was created by Neon Productions and Cre8ive. We worked on it over the course of a year while Wendy was trying to get the campaign noticed. She has put it up on Go! and wants it to eventually become a nation wide campaign for Canberra. The version on YouTube is a previous one with the shots of “brodburger van”and the “number plate”, as these were only added recently by an outside source.

To contact the team who produced the ad, please email coblealex@gmail.com

I am now involved in a company called LightShadow Studios as well as DV Australia who can supply filming, editing, photography, animation, training, graphic design and web design.

Thanks

Alex

Listers_Cat 12:26 am 21 Jan 10

hmmm… if its the ad I saw, it was shithouse. What stood out for me was that the ad made Canberra look more like a suburb than a city.

To divion123 – much of our Capital is antiseptic!

divion123 7:59 pm 19 Jan 10

I live in Wollongong I have seen the ad on TV lately> Great ad for our capital city which is usually portrayed as so antiseptic!

bd84 5:28 pm 14 Jan 10

http://the-riotact.com/?p=17024

The ad was discussed in the above thread in December..

Maxxiz 2:12 pm 14 Jan 10

Ive seen it and I think its great, really draws you in.

eh_steve 2:07 pm 14 Jan 10

I think It was shot quite a while ago, maybe 12 months, by a local lady who then showed it to a few businesses around town trying to drum up commercial support. I used to have her card around, but I’m sure if you wanted to follow up the station could put you in touch.

GardeningGirl 1:16 pm 14 Jan 10

I saw it the other day, yes I think it was on Go. Was that a dingo joke t shirt at the end?

Kanberran 10:02 am 14 Jan 10

It’s better than the Young ad they’ve endlessly been showing on Southern Cross for months now! It’s the worst jingle that gets stuck in your head… ‘Feel Young… visit Yah-huh-hung’ ARGHH!!! Shut up! I refuse to go to Young!!

Dante 9:50 am 14 Jan 10

I loved the irony of having shots of Brodburger in the ad, and then the slogan “Things have changed”. Oh, and the parkour kiddies playing around in the Toast courtyard.

Things have definitely changed… for the better or worse, I’m still undecided.

H1NG0 8:49 am 14 Jan 10

Yeah I have seen it a couple of times. I think its a good ad.

spinact 8:48 am 14 Jan 10

I say the tail end of it the other night, didn’t dawn on me straight away that it was an add about Canberra. What I saw looked good but will have to see it again before commenting further

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