14 January 2010

Ad about Canberra

| Rigmarole
Join the conversation
10

Anyone seen a TV advertisement about Canberra recently? (I think it was on GO! FreeTV). I thought it was a novel way of looking at us – gritty and urban – and want to follow up with the Agency. It was themed around Canberra changing and had good cityscape shots.

Join the conversation

10
All Comments
  • All Comments
  • Website Comments
LatestOldest

Hi everyone, I’m a first timer to RiotAct – my friend sent me this link as I was part of the team to actually create the “Things have Changed” ad. I have now uploaded it to YouTube;

http://www.youtube.com/watch?v=VFug5nM5LqE

A local woman by the name of Wendy Breakwell wanted to appeal to the 18-25 year old market with this ad, making Canberra look more urban and grungy. The ad was created by Neon Productions and Cre8ive. We worked on it over the course of a year while Wendy was trying to get the campaign noticed. She has put it up on Go! and wants it to eventually become a nation wide campaign for Canberra. The version on YouTube is a previous one with the shots of “brodburger van”and the “number plate”, as these were only added recently by an outside source.

To contact the team who produced the ad, please email coblealex@gmail.com

I am now involved in a company called LightShadow Studios as well as DV Australia who can supply filming, editing, photography, animation, training, graphic design and web design.

Thanks

Alex

I live in Wollongong I have seen the ad on TV lately> Great ad for our capital city which is usually portrayed as so antiseptic!

http://the-riotact.com/?p=17024

The ad was discussed in the above thread in December..

Ive seen it and I think its great, really draws you in.

I think It was shot quite a while ago, maybe 12 months, by a local lady who then showed it to a few businesses around town trying to drum up commercial support. I used to have her card around, but I’m sure if you wanted to follow up the station could put you in touch.

GardeningGirl1:16 pm 14 Jan 10

I saw it the other day, yes I think it was on Go. Was that a dingo joke t shirt at the end?

It’s better than the Young ad they’ve endlessly been showing on Southern Cross for months now! It’s the worst jingle that gets stuck in your head… ‘Feel Young… visit Yah-huh-hung’ ARGHH!!! Shut up! I refuse to go to Young!!

I loved the irony of having shots of Brodburger in the ad, and then the slogan “Things have changed”. Oh, and the parkour kiddies playing around in the Toast courtyard.

Things have definitely changed… for the better or worse, I’m still undecided.

Yeah I have seen it a couple of times. I think its a good ad.

I say the tail end of it the other night, didn’t dawn on me straight away that it was an add about Canberra. What I saw looked good but will have to see it again before commenting further

Daily Digest

Want the best Canberra news delivered daily? Every day we package the most popular Riotact stories and send them straight to your inbox. Sign-up now for trusted local news that will never be behind a paywall.

By submitting your email address you are agreeing to Region Group's terms and conditions and privacy policy.