Australia’s leading research agency, Roy Morgan, has released the findings from its latest Net Trust Score (NTS) survey, naming ALDI as the most trusted brand in the country.
The brands that made it into the top 10 include:
- Bendigo Bank
- ABC Network
- Australia Post
The survey is Roy Morgan’s fourth trust survey, in which they asked 4,000 Australians which brands they trust and distrust the most.
According to Roy Morgan CEO, Michele Levine, important drivers of brand trust include: reliability, customer focus, knowledgeable staff, ease of contact, and previous good experiences with the company.
Brand distrust resulted from perceptions of: self-centredness, greed, and dishonest and deceitful business practices.
ALDI came in third on previous NTS surveys, but has claimed the top spot this time around. And its strong performance came in spite of a negative NTS rating for supermarkets in general, which fell behind other industries such as automotive, consumer product brands, travel, and technology.
“The success of ALDI’s entrance to the Australian market has been built not only on discount prices but also a reputation for reliability and meeting the needs of consumers,” says Ms Levine.
“ALDI’s ability to excel at its core competencies has built a level of trust in the Australian market without at the same time attracting the degree of distrust seen by its rivals.”
Other highly trusted brands include NRMA, Bendigo Bank, Qantas (which was previously ranked first), and Bunnings.
Neale Guthrie, Chairman of Canberra Community Bank Group which manages four of our local Bendigo Community Bank® branches, says “We are very proud of this ranking on the trusted brands list. Our unwavering dedication to excellent customer service, and strong community focus remains at the heart of these results.”
For more information on their latest surveys, visit Roy Morgan.
To learn more about banking with Canberra Community Bank Group (aka Bendigo Bank), pop into any one of our local community branches in:
Curtin: 1/20 Curtin Place, Curtin. Ph: 6260 5140
Jerrabomberra: 2a/2 Limestone Dr, Jerrabomberra. Ph: 6299 8357
Wanniassa: Wanniassa Shopping Centre, Sangster Place. Ph: 6231 9024
Calwell: Calwell Shopping Centre, Webber Crescent. Ph: 6291 3385
What is your most trusted brand in Canberra?
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