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Ali Baba wants to be more than a refuge for drunks

By johnboy 11 April 2012 27

ali baba

mUmBRELLA brings news that the Canberra spawned Ali Baba chain is bringing in new ponytails to change their image:

A spokesperson for the family-run Lebanese chain said the brand wanted to push the chain’s fresh food credentials, reach a broader section of Australians and help the company expand from suburban food courts to high street metropolitan areas.

Ali Baba currently operates 43 restaurants across the country.

A spokesperson said: “The brand has huge potential, but is a little tired. We want to not only be a Lebanese kebab chain targeting Lebanese people. We want to target the rest of Australia with a fresh proposition with a healthy food focus.”

“We also want to move on from the image the category suffers from – that it is a late night refuge for drunken people.”

With a possible name change being mooted what would make you more likely to partake?

What’s Your opinion?


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27 Responses to
Ali Baba wants to be more than a refuge for drunks
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watto23 10:01 am 12 Apr 12

I find their kebabs have gone down hill.
The place at Yarralumla does great kebabs, several other smaller stores also do great kebabs. Plus there is zambreros which actually also taste a lot better also in the rolled in a flat piece of bread market.

dpm 9:53 am 12 Apr 12

2.0 said :

Kebab in a can anyone?

http://www.youtube.com/watch?v=SUYdVu8wlp4

Never mind that. This is where fast food is at now:
http://www.cbsnews.com/8301-504763_162-57412379-10391704/pizza-hut-unveils-hot-dog-stuffed-crust-pizza-burger-king-offers-bacon-sundae/

Gotta keep pushing the envelope…..

2.0 9:06 am 12 Apr 12
dpm 7:27 am 12 Apr 12

switch said :

Familiar story. Did you have to wait for over an hour for your burger, sorry, kebab?

Good point! If they want to hugely increase their trendy folk audience, they simply need to make people wait 60+ minutes for their food! Making them wait outside on winter nights would bring them cult status…

c_c 12:05 am 12 Apr 12

Holden Caulfield said :

Cinema ticket’n’kebab combos.

Three separate food stores tried that at the Hyperdome – they all went bankrupt.

poetix 11:31 pm 11 Apr 12

johnboy said :

Earl, the Earl of Sandwich wanted to be able to eat and play cards IIRC

You do yourself a disservice, Sir. The Fourth Earl of Sandwich was apparently christened John, not Earl, according to the genealogists at the House of Wiki. And we all know that’s an infalafelable sauce.

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