Whether you’re a small business owner, a marketing executive for a big brand or a salesperson converting prospective buyers into loyal customers, you can’t overestimate the importance of a professional and well-designed website.
A purpose-built website is more than a nice piece of design. It should be intuitive and easy-to-use. It should also work equally well on mobile devices, tablets and PCs.
Designing a website that’s functional and attractive isn’t as easy as you might expect. For a successful website project, you’ll need to hire a professional digital company. This can help you sort through the complexities involved. It can also help you streamline your project.
In this article, we’ll outline the qualities to consider when choosing a website designer, and share where to find the best in Canberra.
What makes a great website designer?
There are plenty of resources for building your own website. A professional web designer, however, understands the technical, visual and functional aspects of web design and structure. They are experts at developing unique site. This is a site that reflects your brand and supports your business to grow.
Choosing the right website designer can help fast-track your project. It can also take the stress out of dealing with a technical environment.
- Technical know-how. You’ll want a website designer who uses a platform that suits your needs, whether that’s WordPress, Drupal or another site-building platform. Seek advice from your website designer on different platforms. Make sure they have experience with the one you choose.
- Eye for design. A huge part of web design is, well, the design. Your finished website should be as attractive as it’s straightforward to use. Check out website designers’ own websites. Also explore their portfolios. You can even ask the designers to talk you through projects they’ve completed.
- Briefing and communications. Check your chosen web designer pays attention to your brief. Ask for an in-depth conversation at the start of your project. Cover your needs, desires, target market, culture, style and competitive edge. Make sure your web designer is a great communicator. This will help you understand what you’re getting. It can also minimise costly revisions.
- Search engine optimisation (SEO) knowledge. Search engines are complex beasts. You’ll want a website designer who understands all that is involved. This way, existing and new clients can find you. Make sure your designer clearly communicates what SEO is. Ask how you can take advantage of it.
- Value-for-money. It’s no secret that higher quality, more complex sites can be more expensive. Whatever your budget, you’ll want to shop around for quotes. This will make sure you pay a fair price and get value-for-money.
The best website designers in Canberra
Riotact’s editorial team has combed through 20 years of on-site comments to compile a list of the most recommended businesses according to you.
To be listed in our Best of Canberra series, each business needs to have consistently received positive feedback on Riotact and Facebook as well as maintaining a minimum average of 4/5 stars on Google.
FIBER is a Canberra-based digital marketing agency that offers bespoke digital marketing and web design and development services.
FIBER’s team of dedicated UX and UI designers and developers produce graphics and content that seamlessly integrate between a business’s websites, apps, social and online marketing platforms. FIBER believes the best design is an equilibrium of functionality and aesthetics, and they know that websites are the most important marketing tool to date. The team is dedicated to constructing a site that will be mobile and tablet responsive, fast to load, easy to navigate and, of course, have a fresh and elegant look. FIBER also ensures that it will be simple for clients to modify and maintain the site themselves after handing over the reins.
As Stephanie Bow says of FIBER on Google, “We switched from previous SEO agency and started working with Kevin and his team from start of 2019. Our relationship has gone from just managing SEO to now powering all of our marketing, everything digital.”
Zenneo Design brings together experience, energy and new age designs to build creative, innovative and functional websites. Its designers believe a website is the foundation of any business’s success. Zenneo Design helps clients define, develop, and launch websites with ease.
BBS Homes wrote on Google, “Amazing design work. We have had everything from our website tom promotional work done by the Zenneo Design team and each time their work is fantastic. Great value, quick and always have great advice.”
For more than 20 years, Swell Design Group has breathed life into brands, digital experiences and built forms with strategic thinking, collaboration and personality. Its close-knit group of designers and developers create digital strategies, designs and build websites. Swell Design Group offers IOS applications and UX consultation services. The team also works with branding, in print and with signage and wayfinding.
On Google, Marty Bradstreet wrote, “Great team of designers that go above and beyond expectations!”
Subz Designs is a web design agency providing professional web design services. It also provides the full suite of digital solutions. This includes mobile app development to social media marketing and support. Subz Designs works with businesses of all sizes and across all industries. Its websites are attractive, functional and inspire action.
Mina Zaki wrote on Google, “Working with Subz Design was a great experience. They’ve been professional and responsive. We’re very happy with the look of our new website.”
Whilst you’re searching for a web designer, you might also like to look at our articles on the best marketing agencies, the best graphic designers, the best photographers, the best videographers and the best billboards and signage our city has to offer.
Your experience with website designers in Canberra
Thanks to our commenters who have provided insightful feedback. If you believe we have got it wrong, please let us know.
Have you had experience with any of the Canberra website designers listed above? If so, share your feedback in the comments below.
Frequently Asked Questions
How do I choose a website designer?
You’ll want a website designer with an excellent portfolio, proven experience and great communications skills. You’ll also want one who wants to learn about your business and your brand. Choose a company that will design and build your website to deadline and budget. And make sure you choose a designer with a personality you can work well with.
How much does it cost to have a website designed?
The costs involved are influenced by many factors. This includes the type of website you need, its size, complexity and functionality. If you run a small business, you might not need a highly complex website, which means you might not need to pay as much as, say, a large corporation. Make sure you ask for detailed and itemised written quotes. Do so before you sign any agreement. Also ask how you’ll be billed.
Can’t I just build a ‘do-it-yourself’ website?
You can build your own website, and there are plenty of platforms for doing so. The question is: “How well do they work for your business?” Developing effective websites that are intuitive and drive business to you are complex. There’s a lot involved.
Who owns the website after it’s built?
This is a good question. It’s a good idea to discuss this in advance with the website designer so it’s clear before you begin.
How do I keep my website up-to-date?
This is something you should discuss early with your website designer. You might want to manage your own website. Or you might want ongoing external help. With external help, you’ll want to work out how much this will cost. Again, ask for detailed and itemised written quotes.