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DFO wins the war

By johnboy 25 February 2011 24


The Canberra Times brings word that the Airport’s Brand Depot factory outlet is surrendering in the long war against Fyshwick’s DFO.

Brand Depot at Canberra Airport is closing, ending one of the territory’s fiercest retail wars.
Airport managing director Stephen Byron said a third of the 75 discount shops were vacant and four more shops would close over the weekend, while traders say 24 will go over the next three weeks.

Mr Byron said in the depressed retail industry, the factory outlet model’s failure was widespread.

Majura Park, however, lives on with the Costco monster about to open and active advertisement underway.

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DFO wins the war
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EvanJames 12:40 pm 29 Apr 11

an update on the slow death of Brand Depot: The Cheap Shop has finally gone. Still open: the perfume shop, the memorabilia shop, Parliament, Arpelle, and the Carpet Shop. Pauls has notices up saying they’ll keep trading until the doors are locked on them (and they haven’t been given a date). I think Fossil is still there too.

Oh, the atrocious furniture shop is still there too, the place with the blue velvet couch frogged with plastic crystal buttons. You know the one.

Food Court: The Asian food place has gone, as has the coffee/cafe place, but Jesters, the Doughnuts and Subway are still going. The coffee place that opened up where Starbucks was is still there too.

Luggage shop is just about gone, 2 tables of stuff and a cash register only. The 2 childminding places are still going. And that’s it.

EvanJames 10:51 am 28 Feb 11

The kitchen shop (Sauvage Urban, stupid name) is telling people that it plans to re-locate to next to Jim Murphy’s, which sounds like it will take up some of the Supa Barn lease, which suggests that Supa Barn will be gone fairly soon?

This is going to hit quite a few people pretty hard, the food outlets for instance. I think they are either franchises (doughnut place and Subway) or actual small businesses. I hope they have options. Also the coffee place that opened up near the front door recently, that seems to be a small business.

The asian-y homewares shop (Loot, I think it’s called) is a small business, the owner works there most days… I’m wondering what options they will have. I’m wondering if some of them are planning to take the Supa-Barn tenancy and run their shops out of there?

Keijidosha 10:01 am 28 Feb 11

JC said :

Pommy bastard said :

The big downfall for Brand depot was the lack of big name brands they attracted.

Hardly surprising considering DFO had all the big names signed up before hand. Brand Depot was just built as a spoiler because Snow didn’t get his hands on the DFO site.

It is true that Brand Depot failed to actually attract any substantial factory outlet stores (likely due to DFO), but your comment about Snow seems pretty baseless. Snow had already built Brand Depot before DFO was finished. His sour grapes manifested in legal action against them for a exceeding the zoning allowances for retail space in what was intended to be a bulky goods handling precinct.

Erg0 8:50 am 28 Feb 11

EvanJames said :

The kitchen shop is the best in Canberra.

Actually, this is true – at least from a value perspective. Hopefully they’ll relocate somewhere a little closer (to me).

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