Farrah’s Liquor Collective’s producer-to-consumer concept store in Fyshwick has been a great hit with Canberra and Queanbeyan shoppers, and its recently launched online store is fast becoming the preferred way to shop for liquor in the Canberra region.
The online store sells the same products you can find in Farrah’s Liquor Collective’s huge warehouse, at the same prices, but with one big difference: they deliver to your door for free in Canberra, Queanbeyan and Jerrabomberra.
Farrah’s Liquor Collective is the brainchild of Matt Farrah, and his business has opened up the Canberra district to a treasure trove of Australian wine, beer and spirit producers that have been shut out of tradition retail stores, and offers it at very reasonable prices.
Matt says traditional retailers make producers pay to get their products into stores.
“A lot of producers simply can’t pay the high price to get on the shelves of traditional retailers,” he says. “In order to make money, the producer would have to pass this cost on to the consumer.
“So Farrah’s Liquor Collective works directly with producers, cutting out all the middlemen, marketing and freight costs, passing those savings onto the customer – saving up to 70 per cent on normal retail prices for wine.”
Matt says Farrah’s Liquor Collective scours the country looking for gems to bring to the Canberra region and the store has some amazing products available.
“Tertini’s Hilltops range is smashing good value at $9.99 per bottle for the whites, and $11.99 for the reds – they are amazing quality,” he says. “These normally sell for $34.99 so you are saving around 70 per cent once you take off the 10 per cent discount for buying 12 bottles or more.
“Same with Taltarni Notes sparkling from Tasmania, normally $24.99 but at Farrah’s it will set you back only $9.99. Pretty good for a traditional méthode sparkling, and don’t forget the extra 10 per cent discount if you buy 12 bottles or more.
“It has been amazing to see how quickly customers have embraced our new model. Customers are looking for a point of difference and when they find out the quality of the products is exceptional for the price, they are keen to try brands they have not seen before.”
Farrah’s Liquor Collective’s online store is also taking out the guesswork when it comes to quality and price.
“When I set up the new concept store I knew we had to offer a unique proposition, and that we had to have a large online presence to really make a difference to our customers,” says Matt. “Customers need to know they are buying quality at the best price and the service needs to be quick, but they also need advice and safety that if something goes wrong they can get help quickly and get help locally.
“How many times have you shopped online only to have a problem but have no-one to contact to sort it out. Our new concept store not only offers a physical store where customers can come and browse and ask advice, but an online store where they can be confident the product they buy is great quality and value that will be delivered quickly to their door.”
Delivery is usually made within hours of customers’ making their order, not days.
“We knew we had to be quick so we do all the deliveries ourselves,” says Matt. “Orders that come in before 11 am are generally delivered that same day. Anything after that is delivered the next day so customers don’t have to wait, which is important to us and our customers. It allows us to beat our competition on all fronts: quality, price and fast delivery.”
If you are seeking a special wine, beer or spirit, jump online to see why so many customers are flocking to Farrah’s Liquor Collective.
In-store: Unit 1, 8 Townsville Street, Fyshwick (former Good Guys site)
Phone: 02 6280 6447
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