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Gays, nerds, and ex-cons all welcome at Vikings clubs

By Barcham 8 July 2013 25

We were directed towards this new ad campaign for the Vikings Group by Rioter James.

So, I turned on local tv for the first time in months last night…

Have the Vikings Clubs been running some strange variety of “We’re comfortable with gays, now” campaign under an “Everybody’s Welcome” banner for long?

Also, they’re either reaching out to or making fun of the Magic: The Gathering and the former-prisoner crowds.

I’m really not entirely sure what kind of angle they’re trying for.

Personally I think it’s pretty great that a club is making a public effort to welcome and encourage diversity.

The ads themselves are a little heavy handed and lame, but the message is a solid one.

Everyone’s welcome.

That is a wonderful message to make.

However just saying nice things is boring so let’s look at what’s confusing me…

Gays, nerds, and ex-cons? These are the minorities they’re trying to reach? EX-CONS?

You’re worried that former drug dealers and shoplifters may feel unwelcome in your club?

Was there actual market research into who doesn’t like going to the Vikings club involved here, or did someone just pick these three groups at random? Are these three groups what the marketing department at vikings thinks makes up Canberra’s minorities?

Also what’s going on with the Magic one? Collectable card games are welcome, but not in front of girls unless the girls also are into collectable card games?

I do like that it flips the whole sexiest ‘geeky stuff is only for boys’ trope on its head, but it keeps the ‘nerds are terrified of women’ trope in play.

Because that joke has just gotten funnier and more accurate since it was used in every movie and TV show ever since the 80’s.

Whatever I don’t know. Let’s go back to looking at the positives.

Nerds can play Magic the Gathering at the club, along with their fellow minorities like gay people, and former arsonists.

That’s a good thing.

I’ll bring my new red/black deck.

Oh my...

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25 Responses to
Gays, nerds, and ex-cons all welcome at Vikings clubs
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francine 10:17 am 11 Oct 13

Any reason why the girl doesn’t get to talk in the magic one or why the gay partner is also silent in the understanding parents one?
(And before you jump on my comments, yes, I read too deeply into these things)

martin75 12:12 pm 12 Jul 13

YouGoonie said :

Haha mates and I were just talking about how bad these ads are and thought we would check Riot act. Good to see its been posted and commented on. These ads are terrible on so many levels. Cant believe The Vikings Club has run with them – they are embarrassing.

Once again Zoo Advertising shows how bad they really are. Hate to think how much they charged for these – lets hope they did them for free. Haha I like how even this JimiBostock from Zoo says he’s only “partly responsible” – dont want to take full credit for how bad they are??

I guess people are at least talking about them which is a win for Vikings Club BUT all for the wrong reasons and really cant see people flocking to the club on the back of these. If anything it will turn people away…

Haven’t heard anyone say one good thing about them…

……..

POW!!!

Maybe the Vikings Club love the ads and that’s exactly what they asked for….

YouGoonie 10:21 am 12 Jul 13

Haha mates and I were just talking about how bad these ads are and thought we would check Riot act. Good to see its been posted and commented on. These ads are terrible on so many levels. Cant believe The Vikings Club has run with them – they are embarrassing.

Once again Zoo Advertising shows how bad they really are. Hate to think how much they charged for these – lets hope they did them for free. Haha I like how even this JimiBostock from Zoo says he’s only “partly responsible” – dont want to take full credit for how bad they are??

I guess people are at least talking about them which is a win for Vikings Club BUT all for the wrong reasons and really cant see people flocking to the club on the back of these. If anything it will turn people away…

Haven’t heard anyone say one good thing about them…

martin75 2:28 pm 09 Jul 13

The print ads in the Canberra Weekly are terrible as well.

qedbynature 8:32 am 09 Jul 13

Generously the RiotAct has extended the reach of these ads to another audience under the guise of critical review. Funny how I didn’t see a single poker machine even though they probably outnumber the magic dudes by a fair number. And jugs of water as the intimate ice breaker? Jimmy boy what were you thinking?

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