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Gays, nerds, and ex-cons all welcome at Vikings clubs

By Barcham - 8 July 2013 25

We were directed towards this new ad campaign for the Vikings Group by Rioter James.

So, I turned on local tv for the first time in months last night…

Have the Vikings Clubs been running some strange variety of “We’re comfortable with gays, now” campaign under an “Everybody’s Welcome” banner for long?

Also, they’re either reaching out to or making fun of the Magic: The Gathering and the former-prisoner crowds.

I’m really not entirely sure what kind of angle they’re trying for.

Personally I think it’s pretty great that a club is making a public effort to welcome and encourage diversity.

The ads themselves are a little heavy handed and lame, but the message is a solid one.

Everyone’s welcome.

That is a wonderful message to make.

However just saying nice things is boring so let’s look at what’s confusing me…

Gays, nerds, and ex-cons? These are the minorities they’re trying to reach? EX-CONS?

You’re worried that former drug dealers and shoplifters may feel unwelcome in your club?

Was there actual market research into who doesn’t like going to the Vikings club involved here, or did someone just pick these three groups at random? Are these three groups what the marketing department at vikings thinks makes up Canberra’s minorities?

Also what’s going on with the Magic one? Collectable card games are welcome, but not in front of girls unless the girls also are into collectable card games?

I do like that it flips the whole sexiest ‘geeky stuff is only for boys’ trope on its head, but it keeps the ‘nerds are terrified of women’ trope in play.

Because that joke has just gotten funnier and more accurate since it was used in every movie and TV show ever since the 80’s.

Whatever I don’t know. Let’s go back to looking at the positives.

Nerds can play Magic the Gathering at the club, along with their fellow minorities like gay people, and former arsonists.

That’s a good thing.

I’ll bring my new red/black deck.

Oh my...

What’s Your opinion?


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25 Responses to
Gays, nerds, and ex-cons all welcome at Vikings clubs
Comic_and_Gamer_Nerd 6:10 pm 08 Jul 13

Used to love Vikings erindale bistro. Cheap and consistently decent. But was disgusting last time. Seems to have changed hands. Lower quality, different staff than normal and higher prices.

Unfortunate.

bundah 5:56 pm 08 Jul 13

Apart from the Vikings logo at the end of the ads not a horned helmet to be seen anywhere.Mind you the notion that Vikings wore horned helmets is a myth.

Masquara 5:30 pm 08 Jul 13

I heard it on radio – brilliant campaign. It’s actually aimed at middle-class lefties, who are pretty alienated from the clubs sector (large audience segment), rather than ex-cons (tiny audience segment)!

JimiBostock 5:05 pm 08 Jul 13

poetix said :

JimiBostock said :

Hey, I was partly responsible for the campaign.

Thanks for talking about the ads. As the say, the only thing worse than people talking about you is no-one talking about you 🙂

If you want to quote Oscar Wilde, get it right. Or his ghost will bash you up at the Vikings Club. Queensberry rules, of course…

Good point … was a bit rushed … too busy writing the next instalments perhaps 🙂

poetix 4:53 pm 08 Jul 13

JimiBostock said :

Hey, I was partly responsible for the campaign.

Thanks for talking about the ads. As the say, the only thing worse than people talking about you is no-one talking about you 🙂

If you want to quote Oscar Wilde, get it right. Or his ghost will bash you up at the Vikings Club. Queensberry rules, of course…

JimiBostock 4:45 pm 08 Jul 13

Hey, I was partly responsible for the campaign.

Thanks for talking about the ads. As the say, the only thing worse than people talking about you is no-one talking about you 🙂

poetix 4:39 pm 08 Jul 13

Barcham said :

Seriously though, if Viking clubs have become the place to play Magic the Gathering with other guys, girls, adorable ex-cons, and surprisingly tolerant sport-loving Fathers then I am totally signing up for a membership.

Still seems impossible that women might like sport though. Or that married people might sit together without bickering.

BelcoMan 3:38 pm 08 Jul 13

p1 said :

But was she actually in prison or not? And what colour was the jumpsuit? So many unanswered questions.

You need to watch Wentworth on Fox to find out.

Unfortunately, they don’t show it at Vikings

p1 3:17 pm 08 Jul 13

But was she actually in prison or not? And what colour was the jumpsuit? So many unanswered questions.

beardedclam 3:14 pm 08 Jul 13

XO_VSOP said :

Its thinks its great, ZOO advertising created it.

XO_VSOP said :

Its thinks its great, ZOO advertising created it.

and how long have you worked there?

Barcham 3:11 pm 08 Jul 13

Seriously though, if Viking clubs have become the place to play Magic the Gathering with other guys, girls, adorable ex-cons, and surprisingly tolerant sport-loving Fathers then I am totally signing up for a membership.

XO_VSOP 3:03 pm 08 Jul 13

Its thinks its great, ZOO advertising created it.

FioBla 2:45 pm 08 Jul 13

bd84 said :

The everyone’s welcome line is a dead giveaway..

Dead people also welcome.

DrKoresh 2:38 pm 08 Jul 13

Prison lady is good-lookin’, JS.

bd84 2:34 pm 08 Jul 13

I think James needs to climb back into his little bubble world, not everything needs to be dissected and examined under a microscope.

The ads are quite clever for a low budget attempt to attract more people and recognise the brand name. Like the majority of other ads, they’re not targeted at anyone specific and are designed to be clever and appeal to the general population to gain recognition. The everyone’s welcome line is a dead giveaway..

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