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Getting ready for bushfire season

By johnboy - 28 October 2010 14

prepare

Simon Corbell is telling us at great length about the clever media campaign he’s launching with a view to keeping you all safe from bushfires this summer.

“The annual information campaign has been designed by the ACT Emergency Services Agency with the advertising component scheduled to run for nine days,” Mr Corbell said.

“It involves radio, television, press and online advertising with the key message of PREPARE. ACT. SURVIVE.

“The radio and press component also features a different message on each of the nine days to highlight various aspects of the PREPARE. ACT. SURVIVE. theme.

The daily messages will be:

Saturday 23 October 2010 – PREPARE – Your garden

Sunday 24 October 2010 – PREPARE – How does bushfire affect you?

Monday 25 October 2010 – PREPARE – Your Bushfire Survival Plan

Tuesday 26 October 2010 – PREPARE – You, your family and friends

Wednesday 27 October 2010 – PREPARE – Your home

Thursday 28 October 2010 – ACT – Know the Fire Danger Rating

Friday 29 October 2010 – ACT – What do I do with the Fire Danger rating?

Saturday 30 October 2010 – SURVIVE – Bushfires are all about LIFE

Sunday 31 October 2010 – SURVIVE- Bushfire Alert Levels

You can enjoy the full campaign on the ESA website.

What’s Your opinion?


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14 Responses to
Getting ready for bushfire season
Deref 8:35 am 21 Oct 13

andym said :

Nanzan – http://southern.conder-act.com/

Oh dear. 🙁

thebrownstreak69 8:20 am 21 Oct 13

Tidy your yard, secure your house, take your family, pets and any heirlooms/photos/valuables and get the hell out well in advance of the fire arriving.

There’s a reason we have insurance.

Jardeath 11:47 pm 20 Oct 13

nanzan said :

Has anyone else noticed how bad the ESA’s web site is? It just looks so terribly cheap and amateurish…it must be about the worst emergency services web site in Australia.

Yes, it should have more high quality images and useless rubbish to make it look better, which in turn would slow it down heavily when thousands of concurrent users hit it during bushfire season – perhaps it’s designed to be light weight for a reason.

Performance and reliability > appearance for an important service in my opinion.

Postalgeek 7:47 pm 20 Oct 13

Myth: You will have water pressure and be able to use your garden hose.

jesse 6:49 pm 20 Oct 13

Having had a family member lose their Duffy house in the firestorm, it shocked and saddened me to see two occasions of cigarette butts being flicked out car windows today.

One in clapped out old white Volvo sedan travelling up Hindmarsh Drive towards Duffy and a man speeding in an orange sedan towards Woden.

Scary!

johnboy 10:34 am 29 Oct 10

While the design might not be whizzy they do, however, update the content rapidly, which is more important IMHO.

nanzan 10:31 am 29 Oct 10

andym said :

Nanzan – http://southern.conder-act.com/

Thank you for the link. Some of the volunteer rural fire service and state emergency service brigades seem to have better web sites than the Emergency Services Authority.

Chad 9:38 am 29 Oct 10

And that’s the reason why the Gungahlin RFS Brigade are hosting the ‘Bushfire Awareness Open Day’ tomorrow (Link http://the-riotact.com/?p=30172). The Open Day provides the opportunity for the general public to obtain some practical advice from our volunteers in relation to home preparedness. Our volunteers will also be able to educate people on the new fire danger meter and the different bushfire alerts. The completion of the bushfire survival plan is paramount to the safety of your family in the event of a bushfire. A copy of the plan can be downloaded here http://www.esa.act.gov.au/ESAWebsite/content_esa/bushfires/before_a_bushfire/bushfire_survival_plan/esa_bushfire_survival_plan.pdf. We will have copies of the bushfire packs available at the ‘Open Day’ which will provide options with regards to ‘Leaving early’ or ‘Stay and Defend’. Here are a number of myths regarding bushfires:

Myth – There will be a fire truck available to defend my home.
Reality – Fire trucks and firefighters are a limited resource so it is
important they are deployed in an appropriate manner to best
manage the fire. The larger a fire the more likely it is that you will
not see a fire truck before, during or after the bushfire.

Myth – I know the back streets in town like the back of my hand so it is
OK for me to leave at the last minute.
Reality – If your decision in your Bush Fire Survival Plan is to Leave Early,
then you should leave well before the fire front reaches your
property. Irrespective of your local area knowledge you must stick
to your plan and Leave Early. Leaving late can be fatal.

Myth – Someone from an emergency service will knock on my door when
it is time to leave.
Reality – Emergency services personnel are not always available to alert the
community of potential risks by door knocking and encouraging
you to leave. You need to be ready to Leave Early if your life or the
people in your care are at risk.

Myth – My house will not burn down because there is more than 50
metres between my home and nearby bushland.
Reality – Most houses lost in bush fires are lost as a result of ember attack.
Under certain conditions embers can cause ignitions up to 20kms
in front of the main fire. A combination of your level of
preparation and your homes construction will determine the
survivability of your home.

Myth – I only have to clean my gutters and mow my lawns to prepare my
property for bushfire.
Reality – Fire requires fuel, heat and oxygen to occur. This means that
flames or embers do not necessarily rely solely on your gutters
and lawns for fuel. They might utilise overhanging trees,
woodpiles, old building materials under the deck or chemicals in
the garden shed to sustain them. Do yourself and your neighbours
a favour by taking the time to properly prepare your whole
property, which includes yourself, your house and your land.

PLEASE consider attending the Open Day !!!!!

Chad
Community Awareness Representative
Gungahlin RFS Brigade

andym 8:08 am 29 Oct 10
MrsD1ngo 6:38 pm 28 Oct 10

carnardly said :

I have my fridge magnet from a few years ago. I think I’m right.

+1.

The TV ads are really well done though. The one with the little girl really got my attention the other night. Initially thought it was a domestic violence ad. Made me watch till the end.

carnardly 3:37 pm 28 Oct 10

I have my fridge magnet from a few years ago. I think I’m right.

Skidbladnir 2:52 pm 28 Oct 10

The picture says “Click here to find out how” but isn’t a link, Jb.
*tuts at the poor formatting*

It should take you here.

nanzan 1:46 pm 28 Oct 10

Has anyone else noticed how bad the ESA’s web site is? It just looks so terribly cheap and amateurish…it must be about the worst emergency services web site in Australia.

And when you go to the pages for the individual services, be it fire brigade, ambulance service, rural fire service or state emergency service, they are all equally awful in terms of navigation and presentation. Not professional at all.

Thank goodness that the actual services from the emergency personnel are much better than their web site would suggest!

Fiona 11:29 am 28 Oct 10

Going to a busy week.

I wondered what would happen when all the awesome growthdries out

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