Simon Corbell is telling us at great length about the clever media campaign he’s launching with a view to keeping you all safe from bushfires this summer.
“The annual information campaign has been designed by the ACT Emergency Services Agency with the advertising component scheduled to run for nine days,” Mr Corbell said.
“It involves radio, television, press and online advertising with the key message of PREPARE. ACT. SURVIVE.
“The radio and press component also features a different message on each of the nine days to highlight various aspects of the PREPARE. ACT. SURVIVE. theme.
The daily messages will be:
Saturday 23 October 2010 – PREPARE – Your garden
Sunday 24 October 2010 – PREPARE – How does bushfire affect you?
Monday 25 October 2010 – PREPARE – Your Bushfire Survival Plan
Tuesday 26 October 2010 – PREPARE – You, your family and friends
Wednesday 27 October 2010 – PREPARE – Your home
Thursday 28 October 2010 – ACT – Know the Fire Danger Rating
Friday 29 October 2010 – ACT – What do I do with the Fire Danger rating?
Saturday 30 October 2010 – SURVIVE – Bushfires are all about LIFE
Sunday 31 October 2010 – SURVIVE- Bushfire Alert Levels
You can enjoy the full campaign on the ESA website.