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Human Brochure

By bohemian - 26 October 2012 25

This Human Brochure event splashed across the front page of the Canberra Times this morning is largely annoying. Interstate so-called “social network/media savvy people” are being paid (sorry, invited) to come to Canberra for specially organised activities and tweet about our wonderful city. What do you think they are going to say? That Canberra is a crap place?

Meanwhile, we couldn’t get the appropriate attention from the media to highlight on unemployment issues, proper healthcare, housing issues, politics (you only need to read the Canberra Time to know what a load of self-serving rubbish some political opinions were), passable public transports, lack of promotion on local creative talents and other humanitarian plights.

If it wasn’t for the work of some local people who still love this place (and not being paid to tweet), this city would’ve lost half the local talents.

And so, people are paid to say good words about Canberra. What a brilliant idea. One can hardly go wrong in a capital city that hotly debates plastic bags, Summernats and whatever else that they can find their idle twiddling thumbs to do.

Welcome to Canberra.

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25 Responses to
Human Brochure
Kath 9:26 am 27 Oct 12

c_c™ said :

What good is it if they talk and nobody hears?

You’re right, it’s no use at all. Probably their Facebook friends and blog or Twitter followers will suddenly drop them, and then when they come back their friends and workmates will put their hands over their ears whenever they mention their holiday and chant “lalala there nothing to do in Canberra, nothing…”

Madam Cholet 7:39 am 27 Oct 12

Social media is where marketing is at right now. As lame as it sounds, it’s not a bad idea. Just think about how you tell someone if you like or dislike something – and then they might quote your experience to someone else….and so it goes on.

Love it or hate it, Canberra needs to improve its tourist numbers. Being paid to do it is immaterial if people like what they hear. Most large organizations flogging a consumer product will advertise on tv and pay to have that ad made and broadcast. Same thing, this just has a more visible human element.

what_the 12:30 am 27 Oct 12

bohemian said :

Twitter can be a great tool if used messages other than, ‘good morning’, ‘good afternoon’ and ‘I play with my dog today’.

I am now expecting an influx of visitors and settlers to Canberra (250 paid participants x average of 20,000 followers) over the next six months to give the locals some much needed employment or retail boost. Canberra is going to take over the world.

Which is about 99.99% of twitter content…

bohemian 7:38 pm 26 Oct 12

Twitter can be a great tool if used messages other than, ‘good morning’, ‘good afternoon’ and ‘I play with my dog today’.

I am now expecting an influx of visitors and settlers to Canberra (250 paid participants x average of 20,000 followers) over the next six months to give the locals some much needed employment or retail boost. Canberra is going to take over the world.

joingler 7:35 pm 26 Oct 12

To be fair, most people who come to Canberra come and see the Parliamentary Triangle and the War Memorial and that’s it.

But how many people out there know of the fantastic walks in the Brindabellas or up Majura & Ainslie. Or the amazing rides up and down Stromlo. What about the fantastic tour of the AIS? Plenty of decent eateries in Dickson.

That being said, it has to be made sure that they don’t go up Mt Ainslie on a Friday night (unless they are 17 and looking for some fun), go anywhere near Gungahlin (unless they enjoy concrete jungles) or have to use ACTION for anything outside the inter town route. And lets hope they don’t have kids cos apart from Questacon and the Kambah playground, there aint much for the littlies at all.

It’s an interesting concept I’ll be very interested to see how it works. I have a friend in Ireland who heard about the promotion so that’s a good start.

johnboy 7:06 pm 26 Oct 12
bundah 6:05 pm 26 Oct 12

Pork Hunt said :

bundah said :

Twitter is for twats!

The RAAF once leased a De Havilland Canada Twin Otter aircraft. It was known as the “Twotter”.

Gives a whole new meaning to flying V.

Masquara 6:04 pm 26 Oct 12

Mwa ha ha ha – I heard that most of the responses came from middle-aged single ladies like Robyn Archer. Not what ANY tourism authority is after.

c_c™ 5:56 pm 26 Oct 12

Kath said :

Actually I think it’s quite a good idea, as far as tourist promotions go, to give a whole bunch of people a free organised holiday and encourage them to talk about it.

What good is it if they talk and nobody hears?

Pork Hunt 5:45 pm 26 Oct 12

bundah said :

Twitter is for twats!

The RAAF once leased a De Havilland Canada Twin Otter aircraft. It was known as the “Twotter”.

Kath 5:34 pm 26 Oct 12

Actually I think it’s quite a good idea, as far as tourist promotions go, to give a whole bunch of people a free organised holiday and encourage them to talk about it. As long as nothing sucks in the trip, anyway. As for it being on the front page of the CT, it doesn’t take much to get on that.

bundah 5:21 pm 26 Oct 12

Twitter is for twats!

c_c™ 5:12 pm 26 Oct 12

It’s a nice junket if you can get it. Someone asked Canberra tourism if they still get accommodation if they’re a local, to which Canberra tourism cheerfully replied yes.

Hopeless waste of money.

Pork Hunt 4:50 pm 26 Oct 12

The concept of Twitter makes me nauseous…

johnboy 4:42 pm 26 Oct 12

The orgy of self-congratulation on Twitter has already reached nauseating heights.

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