Skip to content Skip to main navigation

If at first you don’t succeed…

nsn 28 June 2011 50

So having failed to excite Canberra shoppers with the factory outlet experiment that was Brand Depot, Canberra Airport is announcing the April 2012 arrival of the Majura Park Shopping Centre, featuring Canberra’s biggest Woolies, a Big W, and a Dick Smith.

I guess the recent addition of a Woolworths petrol station at Majura Park should have been a bit of a hint as to what was to be made of the Brand Depot building, but really, another Woolworths? And a Big W? Are people actually going to travel out to Majura Park for this stuff, or is Woolies just counting on picking up enough custom from the people who travel out to Costco without realising they need to spend $60 to join Costco before they will even be allowed in the door?


What's Your Opinion?


Please login to post your comments, or connect with
50 Responses to If at first you don’t succeed…
Filter
Order
1 2 3 Next »
MissChief 2:41 pm 28 Jun 11

I think it’s doomed to fail. I, like many others, wont be bothering to go there when there’s plenty of more convenient places to shop at those stores.

If, however, they put something different out there that isn’t anywhere else, well then…

IKEA could have been a good choice. So many people I know love that store and travel all the way to Sydney just to shop there.

harvyk1 2:31 pm 28 Jun 11

Angelina said :

Whatever the reason is I find it hard to believe woolies would have done this if there wasn’t a bloody good chance of it working. They’re pretty savvy with these kinds of things. “If you build it, he will come” perhaps?

I wouldn’t say that they are savvy with these kind of things… I think it’s more a case of making sure the competition doesn’t get a foot hold… Obviously one supermarket chain thought it was a good idea to set up shop out there, whilst that didn’t work, Supabarn doesn’t have the financial might behind them, thus they need every store to support itself.

On the other hand I suspect Woolies would not be opposed to placing a store somewhere just to make sure Coles can’t. It has the money to basically subsidise the store for a very long time provided it was stopping people from going to Coles.

Just my 2.2c

Angelina 1:56 pm 28 Jun 11

Maybe Woolworths figures they might get some sort of flow-on effect from customers who will go out there for other things. For example, if someone’s out there shopping at Costco, or Jim Murphy’s or the biggest chemist in the southern hemisphere then maybe they’re quite likely to stop by the woolworths for their weekend grocery shop while they’re there. And once they’re in the woolworths theres a very good chance they’ll go into the Big W or Dicks too. A lot of families are quite time poor and might see it as a good way to knock over a few weekend jobs without having to move their car. Although I suppose thats what shopping centres are about…

Whatever the reason is I find it hard to believe woolies would have done this if there wasn’t a bloody good chance of it working. They’re pretty savvy with these kinds of things. “If you build it, he will come” perhaps?

However I do keep having these flashbacks to that south park episode where they build the walmart and everyone is shopping for crap they don’t need in the middle of the night. Randy Marsh pressing his naked chest against the window in the direction of the store…good times!

dungfungus 1:47 pm 28 Jun 11

dpm said :

dungfungus said :

johnboy said :

The interesting thing here is that multiple major retailers are assuming that being close to a freight hub is more important than being close to where the customers are.

And what freight hub would that be johnboy?
The Canberra International Airport only deals in passengers and parcels. Try “air freighting” something bulky through Australian Air Express and see how far you get. Canberra does not have enough commerce to support establishment of an air freight facility and the idea of a 24 hour national freight hub to service Sydney is just plain ludicrous.

I think by Freight Hub, they mean it is close to the highway from Sydney, so all the trucks (filling our highways) can get freight there quicker! 😉

The biggest problem in creating a freight hub in Canberra is that it is not economical to bring in shipping containers or bulk air freight reason being is that Canberra is deemed a Rural Destination by AQIS so all international inbound air freight will have to be inspected by AQIS. This infrastructure doesn’t exist at Canberra airport. Shipping containers to be delivered to rural destinations have to be inspected and usually steamed cleaned at the port they arrive at. This is very expensive and time wasting. This doesn’t happen if their end destination is in a metropolitan area (non-rural). They can even travel road from Sydney to Melbourne via Canberra but the rural bit doesn’t apply. Typical government logic.
The curfew at Sydney Airport will be lifted soon and it will operate 24/7 or it won’t remain viable so the Canberra freight hub concept will forgotten about.

dpm 1:14 pm 28 Jun 11

dungfungus said :

johnboy said :

The interesting thing here is that multiple major retailers are assuming that being close to a freight hub is more important than being close to where the customers are.

And what freight hub would that be johnboy?
The Canberra International Airport only deals in passengers and parcels. Try “air freighting” something bulky through Australian Air Express and see how far you get. Canberra does not have enough commerce to support establishment of an air freight facility and the idea of a 24 hour national freight hub to service Sydney is just plain ludicrous.

I think by Freight Hub, they mean it is close to the highway from Sydney, so all the trucks (filling our highways) can get freight there quicker! 😉

Erg0 12:34 pm 28 Jun 11

majorLazer said :

I think people are forgetting the fact that The closest woolies to the entire Manuka area is Woden, and while there is a Coles right there, I prefer to shop for groceries and other stuff at the same time meaning I have to go to Woden.
With the Woolies opening about 5-6Km from my house, and being able to go to Toys’R’Us at the same time is a dream come true

Unless you’re a crow, Woden is still most likely closer, quicker, and easier to get to from Manuka.

p1 12:19 pm 28 Jun 11

dungfungus said :

And what freight hub would that be johnboy?

I think that would be the freight hub snowco are slowly creating. Put all those big shops together and you almost have a freight hub already, simply with the amount of trucks rolling in to keep them all stocked.

dvaey 12:19 pm 28 Jun 11

Sammy said :

Apparently you guys all think you’re better at retail planning than Woolworths Limited. Interesting.

Well, better than the folks who created and marketed Brand Depot anyway.

Sammy said :

If you want to read about the issues that Woolworths Limited have with planning, zoning and development assessments, and why many of these issues might be mitigated at somewhere like Majura Park…

Maybe their planning/zoning/development issues can be solved by placing a store in the middle of nowhere.. it doesnt solve the fact that people obviously arent going out to that area to do their shopping, no matter how much woolworths would like to think it will.. Maybe Woolworths should have spoken to the vendors who have all gone out of business in the area in recent history if they dont believe the customers here on RiotACT.

qbngeek 12:16 pm 28 Jun 11

johnboy said :

The interesting thing here is that multiple major retailers are assuming that being close to a freight hub is more important than being close to where the customers are.

Ummm there is no frieght hub. I had to get several big air frieght containers shipped to Sydney then trucked to me becuase AAE and everyone else just looked at me blankly when I asked if it could be flown to Canberra and unloaded there where I would arrange to pick them up and move it to my house.

Lord Snow is on crack if he thinks that Canberra Not Really All That International Airport is a freight hub. The only waty to get frieght into Canberra is via road or rail (and rail is painful as well)

Mysteryman 11:42 am 28 Jun 11

There is one reason I go out to the airport precinct: to get on a plane, or pick someone up.

I don’t go there to shop. Ever. It’s completely out of the way. Maybe Woolworths knows something about Canberra shopping habits that I don’t, but I don’t know anyone who’ll shop for groceries out there.

dungfungus 11:37 am 28 Jun 11

johnboy said :

The interesting thing here is that multiple major retailers are assuming that being close to a freight hub is more important than being close to where the customers are.

And what freight hub would that be johnboy?
The Canberra International Airport only deals in passengers and parcels. Try “air freighting” something bulky through Australian Air Express and see how far you get. Canberra does not have enough commerce to support establishment of an air freight facility and the idea of a 24 hour national freight hub to service Sydney is just plain ludicrous.

majorLazer 11:34 am 28 Jun 11

I think people are forgetting the fact that The closest woolies to the entire Manuka area is Woden, and while there is a Coles right there, I prefer to shop for groceries and other stuff at the same time meaning I have to go to Woden.
With the Woolies opening about 5-6Km from my house, and being able to go to Toys’R’Us at the same time is a dream come true

Classified 11:05 am 28 Jun 11

johnboy said :

The interesting thing here is that multiple major retailers are assuming that being close to a freight hub is more important than being close to where the customers are.

Perhaps the idea is that having the shop closer to the freight hub can mean lower prices, which people will go out of their way to take advantage of. It’s not necessarily an idea I would think successful in Canberra, though.

johnboy 10:55 am 28 Jun 11

The interesting thing here is that multiple major retailers are assuming that being close to a freight hub is more important than being close to where the customers are.

harvyk1 10:54 am 28 Jun 11

arescarti42 said :

The Woolworths might succeed based on the thousands of people that travel along Majura road every day, you know, people picking up shopping after work and such.

Copying Supabarns success???

Sammy 10:50 am 28 Jun 11

Apparently you guys all think you’re better at retail planning than Woolworths Limited. Interesting.

If you want to read about the issues that Woolworths Limited have with planning, zoning and development assessments, and why many of these issues might be mitigated at somewhere like Majura Park, then take a look at the Woolworths Limited submission to the Productivity Commission in September 2010.

JessP 10:49 am 28 Jun 11

ANother Big W. How exciting.

neanderthalsis 10:45 am 28 Jun 11

Turning it into a “woolworths precinct” will pave the way for one of their “Oxygen” stores (like Lowes in the USA, a Bunnings on steroids) when they get off the ground. That would set the place up as being more of a homemaker type centre rather than your average suburban shopping centre.

arescarti42 10:32 am 28 Jun 11

The Woolworths might succeed based on the thousands of people that travel along Majura road every day, you know, people picking up shopping after work and such.

The Big W and Dick Smith seem like weird choices, they don’t strike me as “pick up a new TV on the way home from work” type purchases, and most people would probably be closer to the Big W and Dick Smith in Gungahlin/Belconnen/City than the airport.

harvyk1 10:28 am 28 Jun 11

Seriously, you couldn’t make this sh*t up…
For most of Canberra, to get out there you’d drive past multiple woolies, and at least one Big W. You may even go past a tricky dickies as well… Let alone if you had to bus it…

1 2 3 Next »

CBR Tweets

Sign up to our newsletter

Top
Copyright © 2019 Region Group Pty Ltd. All rights reserved.
the-riotact.com | aboutregional.com.au | b2bmagazine.com.au | thisiscanberra.com

Search across the site