28 June 2011

If at first you don't succeed...

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So having failed to excite Canberra shoppers with the factory outlet experiment that was Brand Depot, Canberra Airport is announcing the April 2012 arrival of the Majura Park Shopping Centre, featuring Canberra’s biggest Woolies, a Big W, and a Dick Smith.

I guess the recent addition of a Woolworths petrol station at Majura Park should have been a bit of a hint as to what was to be made of the Brand Depot building, but really, another Woolworths? And a Big W? Are people actually going to travel out to Majura Park for this stuff, or is Woolies just counting on picking up enough custom from the people who travel out to Costco without realising they need to spend $60 to join Costco before they will even be allowed in the door?

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woollies obviously have this store in mind to lose money – a classic drug front if you ask me…

[ok, so you didn’t actually ask me]

I was a CostCo member in Japan some years ago, and it was pretty good. They had 36 inch pizzas available (both frozen, and available to be eaten – 2 slices was enough for me!), though I think you’d need a restaurant-sized oven to cook them. I found cheese from Tassie, and the ubiquitious “South Eastern Australia” plonk available in 4-litre casks for Y1000 (at the time, about $A16).

The membership at the time was about Y5000/$A80, and it paid for itself in savings the first time I went inside. To be fair, though, Japan had a pretty protected retail sector, so I’m not surprised by that. Whether it will be quite as good value-wise over here, I’m not sure.

Allegedly CostCo are going to sell a lot of Australian-sourced goods, so I don’t know how different their offering is going to be. But where I think they will do better is with service, and that has to be a good thing. I think many (not all) of our retailers have long relied upon distance for protection from real customer service, and they are currently being blown out of the water as a result of that as much as the high dollar.

If only they (CostCo) would like to compete with ACTEW-AGL in our gas and electricity markets, and be open for connections on weekends….sigh…

thatsnotme said :

Is Costco really expected to be popular enough that it will pull enough punters to support other businesses out there?

CostCo is a destination in the US, people will come in from hours’ drive away, to get their stuff, it’s that good. If CostCo here is as good, they’ll clean up. If it’s a lame version, people won’t bother once the word gets out. I’m not buying membership until I see what they’ve got. I’ve shopped in a US one a LOT and know what should be there!

Waiting For Godot4:22 pm 29 Jun 11

If repeated attempts to operate supermarkets in Fyshwick failed (where there are heaps of workers), I hardly think plonking one out in the middle of nowhere will work. More proof that truth is stranger than fiction.

neanderthalsis said :

Turning it into a “woolworths precinct” will pave the way for one of their “Oxygen” stores (like Lowes in the USA, a Bunnings on steroids) when they get off the ground. That would set the place up as being more of a homemaker type centre rather than your average suburban shopping centre.

I’m really puzzled, because this is what the rumours said was going to open there. It would make a lot of sense, it would be a destination shop, it would attract people, and being next to CostCo they’d be able to benefit from each other’s traffic without directly competing, perfect.

Unless CostCo is incredibly lame, I cannot see how woolies/big w hope to do anything but fail. It’s just about the weirdest thing I’ve ever heard.

Has anyone actually been inside the mega Supa-Barn at the airport? A few weeks back, after dropping a friend off at the airport I thought I could save some time by popping in there to pick up some kids’ party stuff instead of having to manoevre through busy traffic (at that time of day) in Belconnen/Gunghalin.

Well, it looks impressive from the outside, but inside I found that the aisles were devoid of any actual products.

Eg, the softdrinks aisle had only pallets of diet coke, two sorts of lemonade and some other weird softdrink. Where was my sparkling flavoured softdrinks, coke and solo? I was also rudely surprised that there are no dairy/refridgerated products, nor was there any paper plates or balloons. There wasn’t much in the way of food or core ingredients either…

So in the end I had to make that other stop in Gunghalin anyway, but only having to put up with the carpark that is Majura Road. Overall I lost a precious 45 mins, and thus have decided that I’m never going back out there again.

I loved loved LOVED CostCo when I was living in America. I will be heading out there to do my grocery shop. I would also prob head to Woolies afterwards to get extra stuff Costco may not have.

I think it’s smart marketing.

Is there a Big W in Quangers?? Maybe it will also lure people from there to do there shopping.

qbngeek said :

dvaey said :

qbngeek said :

I have already sorted my Costco Membership and my intention is to stop there on the way home from the farmers markets on a Saturday.

You might want to wait until theyre open.. you shouldve waited for that before you shelled out for membership, although at least you can still use your membership in Melbourne.

The membership does not take effect until the store opens adn expires one year after the store opening date. I was also of the impression my membership is only good for Canberra. I went to Melbourne with a friend that lives down there and he bought the stuff I wanted with my $$.

The membership is actually valid worldwide and even though the 12months start when the Canberra store opens, we were told we could use our card in Melbourne as soon as we signed up.

dvaey said :

qbngeek said :

I have already sorted my Costco Membership and my intention is to stop there on the way home from the farmers markets on a Saturday.

You might want to wait until theyre open.. you shouldve waited for that before you shelled out for membership, although at least you can still use your membership in Melbourne.

The membership does not take effect until the store opens adn expires one year after the store opening date. I was also of the impression my membership is only good for Canberra. I went to Melbourne with a friend that lives down there and he bought the stuff I wanted with my $$.

harvyk1 said :

jayjay said :

Your comments amaze me.
Woolworths is Australias largest retail operator. Do you think that they didnt do any homework before announcing this?
They would have researched this for a long time and know that they can/will make this happen.

No one doubts that they can’t / won’t make this happen… We’re questioning the motives as to why? Why would they build in the middle of no-where when other business have failed so recently, especially as there are multiple other closer Woolies \ Big W \ Dick Smith options closer to a very large majority of Canberra, and I doubt the nearby farming region has the numbers to support such things.

It would certainly be annoying (and also show how much they were ripping us off normally) if the new airport Woolies had much lower prices than all other Woolies in Canberra – just to compete with Costco.
If you think about it, surely they will have to be, or people would just go to their closer store for the same prices? There’ll have to be an incentive to make the trip there. But then, they are also ‘luring’ people closer to their new rival! Potentially dangerous territory for them if people decide to use Costco instead while they are out there. Woolies might be doing Costco a favour in all this! 🙂

jayjay said :

Your comments amaze me.
Woolworths is Australias largest retail operator. Do you think that they didnt do any homework before announcing this?
They would have researched this for a long time and know that they can/will make this happen.

No one doubts that they can’t / won’t make this happen… We’re questioning the motives as to why? Why would they build in the middle of no-where when other business have failed so recently, especially as there are multiple other closer Woolies \ Big W \ Dick Smith options closer to a very large majority of Canberra, and I doubt the nearby farming region has the numbers to support such things.

Your comments amaze me.
Woolworths is Australias largest retail operator. Do you think that they didnt do any homework before announcing this?
They would have researched this for a long time and know that they can/will make this happen.

2620watcher said :

Future planning for when the farms on Majura Ave get carved up into 400sqm blocks……

250sqm blocks more like it, unless you are saying they will have giant, mansion-ready 400sqm blocks?

Future planning for when the farms on Majura Ave get carved up into 400sqm blocks……

Golden-Alpine6:56 pm 28 Jun 11

p1 said :

MissChief said :

If, however, they put something different out there that isn’t anywhere else, well then…

I reckon that the Bland Depot building would have made an awesome gokart venue.

Nice or Zone 3 (laser tag).

Golden-Alpine6:54 pm 28 Jun 11

My prediction is that the 13,000 future development will be a Masters store, another Woolworths LTD business. You heard it here first people.

Ryoma said :

In turn, what will our cities look lie if everything that was once geared towards funnelling us towards these centres (roads, public transport, and the location of other servcies) no longer holds true?

These centers will continue to exist, not everyone wants to wait a couple of weeks (or even a couple of days) for delivery, people will realise that they are paying for the convinence factor of getting the product now, the smart shops will point out that is what the extra cost covers.

Plus there is the social aspect to shopping which some people have. Chances are shops will do what they can to engage the social aspect, just look at tupperware, people hold parties to purchase a product where a similar product could be brought from woolies in 10 minutes at a similar price.

Ryoma said :

What would most of the Westfields look like if they lost almost everything except women’s fashion and their food courts? If we think it cannot happen here, the USA has had plenty of malls go belly up in the past 5 years.

In turn, what will our cities look lie if everything that was once geared towards funnelling us towards these centres (roads, public transport, and the location of other servcies) no longer holds true?
Oops, still learning how to quote (blush)

I think perhaps Westfields are feeling this shift quite acutely, especially in Woden and I wouldn’t be surprised if there are more shops that go down the tubes in the next couple of years. Malls are populated by large retail chains and with A&R, Borders and Colorado in recent times it would appear that the cracks are starting to appear in even the large organisations. Malls cannot be immune.

The de-democratisation of cities is an interesting issue on so many different levels. I remember reading an article on this thirty years ago where the author postulated that the corporate owners of malls were deciding what was an acceptable code of behaviour and that was guiding people’s perceptions on what is tolerable in society.

But of course you are commenting on the outcomes of corporate behaviour guiding planners. Perhaps one day planners will get it right but like families they just aim at stuffing it up less than the last generation and only succeed in stuffing it up again.

Oops, still learning how to quote (blush)

rosscoact said :

Ryoma said :

I’m thinking that woolies is more concerned with their share price tomorrow than generational shift. They pay off the establishment of teh supermarket in a very short timeframe. It’s the airport that’s making the capital investment and they only care about developing every spare square metre of ground.

I agree with your summation of what they’re after immediately by building this new centre, rosscoact. But I wonder if any of the firms investing millions of dollars around the country (and us as consumers, taxpayers and citizens) realise what may lie not all that far ahead?

What would most of the Westfields look like if they lost almost everything except women’s fashion and their food courts? If we think it cannot happen here, the USA has had plenty of malls go belly up in the past 5 years.

In turn, what will our cities look lie if everything that was once geared towards funnelling us towards these centres (roads, public transport, and the location of other servcies) no longer holds true?

When the Majura freeway opens up, the entire bottleneck around Majura Park will be by-passed won’t it? There goes the convenience factor.

Ryoma said :

So, what happens to all of these giant shopping centres when the generation to come is;
a) smaller than the one before it, and
b) more indebted and with less assets than the one before it?

Where do retailers think that growth is coming to come from at that point in time?

I’m thinking that woolies is more concerned with their share price tomorrow than generational shift. They pay off the establishment of teh supermarket in a very short timeframe. It’s the airport that’s making the capital investment and they only care about developing every spare square metre of ground.

I think that there is probably more to this than meets the eye on several fronts.

Whether or not Canberra becomes an international airport, there is nothing to stop an AQIS branch being set up there in future if both the government and the airport are serious about becoming a freight hub. Perhaps there is some sort of deal that includes an upgrade of Majura Avenue, etc, going on behind closed doors.

A bigger thing which makes me laugh is how the big firms in many of our industries are building in more and more marginal locations (marginal in both the geographic and financial sense). I’m sure the idea of building there simply so that the competition cannot is part of it, but has it ever crossed their minds that perhaps there is a limit on how much stuff we (either as Canberrans, or more broadly as Australians) can;

a) eat or drink in a given timeframe?
b) watch or play with in a given timeframe?
c) fill our houses with?

More than this, what happens when on-line shopping really takes off across a broader range of industries? You can now buy fridges and other large stuff on-line, and as Gerry Harvey and others have kindly informed everyone of, many other things are cheaper on-line, in part thanks to the strong $A.

Then there is the demographic shift. Harry Dent (Google him) says that peak spending in developed countries hits when the population’s average age is around 46. At this time, according to him, many people have teenagers needing all sorts of goods, they are still paying off a mortgage, trying to put more into super, they may be renovating, and so on,and so on. This may also near the peak earning age as well.

But Mr Dent states that not long afterwards, people’s spend starts to both fall overall, and to change direction. Less on goods, and more on holidays cruises, health care, and so on.

So, what happens to all of these giant shopping centres when the generation to come is;
a) smaller than the one before it, and
b) more indebted and with less assets than the one before it?

Where do retailers think that growth is coming to come from at that point in time?

MissChief said :

If, however, they put something different out there that isn’t anywhere else, well then…

I reckon that the Bland Depot building would have made an awesome gokart venue.

Mysteryman said :

There is one reason I go out to the airport precinct: to get on a plane, or pick someone up

That’s two reasons 🙂

qbngeek said :

I have already sorted my Costco Membership and my intention is to stop there on the way home from the farmers markets on a Saturday.

You might want to wait until theyre open.. you shouldve waited for that before you shelled out for membership, although at least you can still use your membership in Melbourne.

I have already sorted my Costco Membership and my intention is to stop there on the way home from the farmers markets on a Saturday. It is not out of the way at all since I am driving in that area anyway and after my trip to Costco in Melbourne it looks like I will be saving more than a few bucks on my groceries.

Won’t go to Woolies however, if I can’t get it at the farmers markets or Costco I will continue to get it from IGA like I currently do. Costco will just be my replacement for Aldi.

Maybe it would work in bigger cities where there may be a larger group of people who are willing and able to spend heaps of time finding out where they can buy the cheapest toilet paper or dandruff shampoo and travel all around town to knock a few dollars off their grocery bill. But most of the Canberra population is more concerned with convenience. We’ll go to Aldi if it’s on the way, but at the same time lots of us are still willing to pay higher prices for basic products at the local IGA because it’s easy.

So why on earth would we drive out to the airport for groceries?

I already have a local shopping precinct – it’s called Belconnen Mall, and it’s a whole lot easier to get to than the airport! It also has a Woolies and Dick Smith, although no Big W… On the other hand, it does have a K-Mart, Target, Myer, Coles, Aldi, Dan Murphy’s, and just a few other shops.

Is Costco really expected to be popular enough that it will pull enough punters to support other businesses out there?

I think it’s doomed to fail. I, like many others, wont be bothering to go there when there’s plenty of more convenient places to shop at those stores.

If, however, they put something different out there that isn’t anywhere else, well then…

IKEA could have been a good choice. So many people I know love that store and travel all the way to Sydney just to shop there.

Angelina said :

Whatever the reason is I find it hard to believe woolies would have done this if there wasn’t a bloody good chance of it working. They’re pretty savvy with these kinds of things. “If you build it, he will come” perhaps?

I wouldn’t say that they are savvy with these kind of things… I think it’s more a case of making sure the competition doesn’t get a foot hold… Obviously one supermarket chain thought it was a good idea to set up shop out there, whilst that didn’t work, Supabarn doesn’t have the financial might behind them, thus they need every store to support itself.

On the other hand I suspect Woolies would not be opposed to placing a store somewhere just to make sure Coles can’t. It has the money to basically subsidise the store for a very long time provided it was stopping people from going to Coles.

Just my 2.2c

Maybe Woolworths figures they might get some sort of flow-on effect from customers who will go out there for other things. For example, if someone’s out there shopping at Costco, or Jim Murphy’s or the biggest chemist in the southern hemisphere then maybe they’re quite likely to stop by the woolworths for their weekend grocery shop while they’re there. And once they’re in the woolworths theres a very good chance they’ll go into the Big W or Dicks too. A lot of families are quite time poor and might see it as a good way to knock over a few weekend jobs without having to move their car. Although I suppose thats what shopping centres are about…

Whatever the reason is I find it hard to believe woolies would have done this if there wasn’t a bloody good chance of it working. They’re pretty savvy with these kinds of things. “If you build it, he will come” perhaps?

However I do keep having these flashbacks to that south park episode where they build the walmart and everyone is shopping for crap they don’t need in the middle of the night. Randy Marsh pressing his naked chest against the window in the direction of the store…good times!

dpm said :

dungfungus said :

johnboy said :

The interesting thing here is that multiple major retailers are assuming that being close to a freight hub is more important than being close to where the customers are.

And what freight hub would that be johnboy?
The Canberra International Airport only deals in passengers and parcels. Try “air freighting” something bulky through Australian Air Express and see how far you get. Canberra does not have enough commerce to support establishment of an air freight facility and the idea of a 24 hour national freight hub to service Sydney is just plain ludicrous.

I think by Freight Hub, they mean it is close to the highway from Sydney, so all the trucks (filling our highways) can get freight there quicker! 😉

The biggest problem in creating a freight hub in Canberra is that it is not economical to bring in shipping containers or bulk air freight reason being is that Canberra is deemed a Rural Destination by AQIS so all international inbound air freight will have to be inspected by AQIS. This infrastructure doesn’t exist at Canberra airport. Shipping containers to be delivered to rural destinations have to be inspected and usually steamed cleaned at the port they arrive at. This is very expensive and time wasting. This doesn’t happen if their end destination is in a metropolitan area (non-rural). They can even travel road from Sydney to Melbourne via Canberra but the rural bit doesn’t apply. Typical government logic.
The curfew at Sydney Airport will be lifted soon and it will operate 24/7 or it won’t remain viable so the Canberra freight hub concept will forgotten about.

dungfungus said :

johnboy said :

The interesting thing here is that multiple major retailers are assuming that being close to a freight hub is more important than being close to where the customers are.

And what freight hub would that be johnboy?
The Canberra International Airport only deals in passengers and parcels. Try “air freighting” something bulky through Australian Air Express and see how far you get. Canberra does not have enough commerce to support establishment of an air freight facility and the idea of a 24 hour national freight hub to service Sydney is just plain ludicrous.

I think by Freight Hub, they mean it is close to the highway from Sydney, so all the trucks (filling our highways) can get freight there quicker! 😉

majorLazer said :

I think people are forgetting the fact that The closest woolies to the entire Manuka area is Woden, and while there is a Coles right there, I prefer to shop for groceries and other stuff at the same time meaning I have to go to Woden.
With the Woolies opening about 5-6Km from my house, and being able to go to Toys’R’Us at the same time is a dream come true

Unless you’re a crow, Woden is still most likely closer, quicker, and easier to get to from Manuka.

dungfungus said :

And what freight hub would that be johnboy?

I think that would be the freight hub snowco are slowly creating. Put all those big shops together and you almost have a freight hub already, simply with the amount of trucks rolling in to keep them all stocked.

Sammy said :

Apparently you guys all think you’re better at retail planning than Woolworths Limited. Interesting.

Well, better than the folks who created and marketed Brand Depot anyway.

Sammy said :

If you want to read about the issues that Woolworths Limited have with planning, zoning and development assessments, and why many of these issues might be mitigated at somewhere like Majura Park…

Maybe their planning/zoning/development issues can be solved by placing a store in the middle of nowhere.. it doesnt solve the fact that people obviously arent going out to that area to do their shopping, no matter how much woolworths would like to think it will.. Maybe Woolworths should have spoken to the vendors who have all gone out of business in the area in recent history if they dont believe the customers here on RiotACT.

johnboy said :

The interesting thing here is that multiple major retailers are assuming that being close to a freight hub is more important than being close to where the customers are.

Ummm there is no frieght hub. I had to get several big air frieght containers shipped to Sydney then trucked to me becuase AAE and everyone else just looked at me blankly when I asked if it could be flown to Canberra and unloaded there where I would arrange to pick them up and move it to my house.

Lord Snow is on crack if he thinks that Canberra Not Really All That International Airport is a freight hub. The only waty to get frieght into Canberra is via road or rail (and rail is painful as well)

There is one reason I go out to the airport precinct: to get on a plane, or pick someone up.

I don’t go there to shop. Ever. It’s completely out of the way. Maybe Woolworths knows something about Canberra shopping habits that I don’t, but I don’t know anyone who’ll shop for groceries out there.

johnboy said :

The interesting thing here is that multiple major retailers are assuming that being close to a freight hub is more important than being close to where the customers are.

And what freight hub would that be johnboy?
The Canberra International Airport only deals in passengers and parcels. Try “air freighting” something bulky through Australian Air Express and see how far you get. Canberra does not have enough commerce to support establishment of an air freight facility and the idea of a 24 hour national freight hub to service Sydney is just plain ludicrous.

I think people are forgetting the fact that The closest woolies to the entire Manuka area is Woden, and while there is a Coles right there, I prefer to shop for groceries and other stuff at the same time meaning I have to go to Woden.
With the Woolies opening about 5-6Km from my house, and being able to go to Toys’R’Us at the same time is a dream come true

johnboy said :

The interesting thing here is that multiple major retailers are assuming that being close to a freight hub is more important than being close to where the customers are.

Perhaps the idea is that having the shop closer to the freight hub can mean lower prices, which people will go out of their way to take advantage of. It’s not necessarily an idea I would think successful in Canberra, though.

The interesting thing here is that multiple major retailers are assuming that being close to a freight hub is more important than being close to where the customers are.

arescarti42 said :

The Woolworths might succeed based on the thousands of people that travel along Majura road every day, you know, people picking up shopping after work and such.

Copying Supabarns success???

Apparently you guys all think you’re better at retail planning than Woolworths Limited. Interesting.

If you want to read about the issues that Woolworths Limited have with planning, zoning and development assessments, and why many of these issues might be mitigated at somewhere like Majura Park, then take a look at the Woolworths Limited submission to the Productivity Commission in September 2010.

ANother Big W. How exciting.

neanderthalsis10:45 am 28 Jun 11

Turning it into a “woolworths precinct” will pave the way for one of their “Oxygen” stores (like Lowes in the USA, a Bunnings on steroids) when they get off the ground. That would set the place up as being more of a homemaker type centre rather than your average suburban shopping centre.

The Woolworths might succeed based on the thousands of people that travel along Majura road every day, you know, people picking up shopping after work and such.

The Big W and Dick Smith seem like weird choices, they don’t strike me as “pick up a new TV on the way home from work” type purchases, and most people would probably be closer to the Big W and Dick Smith in Gungahlin/Belconnen/City than the airport.

Seriously, you couldn’t make this sh*t up…
For most of Canberra, to get out there you’d drive past multiple woolies, and at least one Big W. You may even go past a tricky dickies as well… Let alone if you had to bus it…

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