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Jigsaw = Goodberrys

che 29 March 2005 24

In response to this story on the death of Goodberrys we’ve had this comment sent in by Banvie.

Goodberry’s Australia went broke in 2004. Three of the existing Goodberry’s stores (Woden, Erindale and Belconnen) joined with a group that bought the assets of Goodberry’s but part of the condition of continuing the stores was that we had to change the name. The name JIGSAW was chosen to reflect the fact that people come in and put together their own frozen custard, sunday, jiuce etc. All the stores are independently operated from Goodberry’s so the difficulties of having Goodberry’s go broke has placed a lot of pressure on the stores. All of them have made the best of a bad situtation and are just now getting on a footing that will enable the original concept to expand. The idea was that frozen custard stores would be started in Canberra and eventually open in centres all around Australia. Goodberry’s may have died but out of the ashes…. You can still get frozen custard just like Goodberry’s because Goodberry’s is now JIGSAW.

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24 Responses to Jigsaw = Goodberrys
Geoff 11:04 am 29 Mar 05

Cool. Whatever you call it, frozen custard is pretty yummy.

Ralph 11:13 am 29 Mar 05

It’s ice cream, not custard.

Timbob 12:09 pm 29 Mar 05

When it was Goodberry’s, it was indeed frozen custard. Is it now icecream?

Ralph 12:35 pm 29 Mar 05

Calling it ‘frozen custard’ was only a marketing tactic.

Sure tastes like ice cream to me.

Timbob 1:26 pm 29 Mar 05

Custard and ice-cream are quite different — more than just a marketing tactic. But hey, it tastes like ice-cream, so it must be, yeah? 🙂

Caz 5:11 pm 29 Mar 05

It always tasted like it had custard powder in it to me.

Marco 7:40 pm 29 Mar 05

Possibly not the best place to take this up, but I can’t find any other – how do we submit stuff now? I created an account and wrote up a post, but it’s stuck in draft mode and I can’t see how to get it to you guys for yay or nay.

johnboy 9:11 pm 29 Mar 05

Marco, I’ve emailled you, but you’ve checked te radio buton to “private” and it needs to be “draft” for the admins to access it.

Bodhichitta 9:12 am 30 Mar 05

“Goodberry’s may have died but out of the ashes…. ”
Like a frozen custard phoenix…cool 🙂
I love the stuff

11:37 am 30 Mar 05

What about the Dickson store, it still seems to be a Goodberry’s.

LurkerGal 2:09 pm 30 Mar 05

Godberrys wasn’t ever frozen custard, apparently. I spoke to the owner of one store when it first opened and was saying how I thought the stuff tasted like it was 100% fat, and I didn’t like it. She said it’s not actually custard, but a very high quality icecream. So there you go! It was called “frozen custard” because it’s different.

bonfire 2:21 pm 30 Mar 05

well i find that irritating and deceptive.

custard is not icecream.

custard is custard. i mean a vanilla slice aint an eskimo pie.


glad the liars went under now i reflect upon it.

why do peopel feel the need to lie and think they are being clever ? its deception plain and simple. maybe the chief ministers crew has a piece of the goodberrys action.

Geoffco 5:42 pm 30 Mar 05

Called in to Jigsaw Belconnen this afternoon in search of some formally-known-as-Goodberrys goodness.

Unfortunately none of the 3 guys behind the counter wanted to indulge us. We waited for a few minutes without so much as an acknowledgement of our presence, then bailed.

Went to Goodberry’s (that’s what all the signage said) Dickson instead. Quick friendly service – and awesome Goodberry goodness 🙂

I hope the Dickson store doesn’t fall down the same path as Belconnen in terms of service….

Banvie 3:06 pm 31 Mar 05

There is no definition of “custard” or “ice Cream” in Australia to make the distinction. The fact is that the mix used in Goodberry’s/JIGSAW contains egg yolk so in the USA it would be called custard. It makes a difference to the texture so that normal “ice cream” is in fact around 50% air whereas JIGSAW frozen custard is around 10% air. That means it can be served slightly warmer than normal “ice Cream” and this allows the flavours of anything mixed with it to come through more. it also means you actually get more frozen custard/ice cream per serve.

If anyone else has had service problems at belconnen please let me know by calling 6262 5777. Unfortunately Dickson will be closing completely in the next couple of days and we want to be sure that Belconnen delivers best possible service.

Cameron Walter 4:59 pm 31 Mar 05

Like Banvie I am a Jigsaw store operator and I can assure you that the frozen custard name is by no means an attempt to deceive anyone. As Banvie said that name “frozen custard” has origins in the United States (as does the Goodberrys/Jigsaw) concept.

Unlike in the U.S., here in Australia we are not *required* to refer to it as “frozen custard” but choose to continue to do so in order to differentiate a creamier product with a smoother texture from the hundreds of other ice cream / gelato products on the market.

To further Banvie’s comments on the Dickson store, they are indeed closing within a matter of days. The fact that Dickon has continued as Goodberrys whilst the other three stores are now Jigsaw has merely been a matter of convenience and simplicity for the wind up of the store. Together with Erindale, Belconnen and Woden, Dickson is exactly the same store with exactly the same owners and exactly the same products – the sole difference is that the Dickson store will not be continuing to operate – either as Goodberrys or as Jigsaw.

I too am concerned by Geoffco’s experience at Belconnen. Should anyone have a similar experience at Woden, please don’t hesitate to contact me on, or via the store on 62821144.

Jigsaw, like Goodberrys, is all about fantastic products with fantastic service – anything less is not only unacceptable for you, but unacceptable for us as well.

1:24 pm 01 Apr 05

Wow, the dicko store didn’t have long to prove its self. Bit of shame really as it was the only one I ever went to.

Cameron Walter 2:03 pm 01 Apr 05

As Banvie said, the collapse of Goodberry’s Australia put a fair bit of pressure on all of the stores and Dickson have made the best move forward position on that basis.

If you’re northside, Belconnen can fill the void left by Dickson – and if you’re ever down south you’re more than welcome at Erindale or Woden 🙂

PragmaFish 6:42 pm 01 Apr 05

“If you’re northside, Belconnen can fill the void left by Dickson”

hardly. I can, and often do, walk to the Dickson store. I guess this is the end of my frozen custard desserts…

Cameron 3:32 pm 03 Apr 05

Quite right. The closure of Dickson certainly does take away the ability of a lot of people to stroll down for a concrete.

Rest assured, this is not the end for Goodberry’s / Jigsaw in the inner city area.

Alistair 2:05 am 05 Apr 05

Im on it, it better not close tomorrow… one last goodberrys before it goes…

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