Jugiong toasts sale of iconic The Sir George hotel for $14 million

Sally Hopman 1 December 2021 10
Exterior of The Sir George hotel

The Sir George hotel in Jugiong has sold for $14 million. Photo: File.

Sydney hotelier Fraser Short has bought Jugiong’s The Sir George hotel for $14 million, believed to be a record price for regional NSW.

Established in 1845, The Sir George is famous for being the longest singularly held liquor licence establishment in Australia.

Mr Short described The Sir George as an iconic venue “that represents everything good about country NSW”.

The property, a popular watering hole for travellers between Sydney and Melbourne, and Canberra and Wagga Wagga, is understood to have drawn more than 200 enquiries from when expressions of interest were called in September 2021.

When mother and daughter owners Liz Prater and Kate Hufton put the hotel on the market, Ms Prater told Region Media it was a good time to sell because “the pub is humming”.

Ms Prater said the decision to sell was also for personal reasons.

READ ALSO: Hollywood star Matt Damon poses for a selfie with fan during visit to Jugiong

“My daughter, Kate, has had three children in five years so it would be nice to have more time with family,” she said.

Speaking after the sale was confirmed, Ms Prater said, “We are so proud to have resurrected such a beautiful old hotel and created a thriving business for so many people to enjoy.

“We are sure that Fraser will do a fantastic job and take The Sir George to new levels like he has in so many other venues.”

The women bought the hotel in 2015 for around $550,000, transforming the country pub into a modern hospitality venue. By 2016, major restoration work was well underway, with extensive renovations done to bring the hotel back to its former glory, as well as adding modern touches to cater for today’s market.

“I am very excited to bring this rare gem into our group and carry the baton on from Kate and Liz, who have done an immaculate job in bringing this hotel, its gardens and historic building back to life for the community and tourists of Jugiong,” said Mr Short.

The Sir George hotel in Jugiong in 1852

The Sir George hotel in Jugiong dates back to 1845. Photo: Supplied.

The restoration work included extensive landscaped gardens, luxury accommodation, a new restaurant and bar, bakery and store. The accommodation, eight barn-like villas and three suites in the former stables, are running at 95 per cent occupancy.

“It’s been an amazing experience, but it’s time for someone else to take over,” said Ms Prater prior to the sale. “We’ve had some wonderful people come through working with us, but now it’s time for us to move on.”

A long-time publican and hotel operator, Mr Short owns The Farm at Byron Bay, Watsons Bay Boutique Hotel on Sydney Harbour, and other venues across NSW. It is understood he will take over operation of The Sir George in February 2022.

The sales campaign for The Sir George was conducted by Tom Gibson and Paul Fraser from CBRE Hotels.

“The deal represented a price per key record for regional NSW, and highlights the strength of the market for quality tourism assets that offer solid investment fundamentals,” said Mr Gibson.

Original Article published by Sally Hopman on About Regional.

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10 Responses to Jugiong toasts sale of iconic The Sir George hotel for $14 million
Nathan Parsons Nathan Parsons 1:06 pm 05 Dec 21

Luke Carmody yea copy 🤣

Lisa Jay Lisa Jay 9:47 pm 04 Dec 21

Chris Choppy Connor. What we were talking about last night.

Jo Bugden-Roberts Jo Bugden-Roberts 8:58 pm 04 Dec 21

I wonder if Chris Hemsworth and Matt Damon have a few fingers in this pie given they were in the area a few months ago

Joanne Jeanes Joanne Jeanes 6:18 pm 03 Dec 21

It was better atmosphere before it was done up in the first place.,great wood fired pizza!!

Shane Jasprizza Shane Jasprizza 4:46 pm 03 Dec 21

Please don’t change anything.

Viv Wang Viv Wang 4:42 pm 03 Dec 21

Maddie Grist it has been done

Sandi Leary Sandi Leary 3:54 pm 03 Dec 21

Danette & Grahame….. bummer you missed out 🧐🤣

Alison Pallister Alison Pallister 12:31 pm 03 Dec 21

Wow, good luck to them, that's an awesome price!

Daniel Fleming Daniel Fleming 12:13 pm 03 Dec 21

Georgia Hyde Gwenny will be upset lol

Talia Cullis Talia Cullis 11:26 am 03 Dec 21

Lisa Cullis check it out

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