This morning we were very surprised to see a media release on community consultation from the acting Chief Minister Katy Gallagher quoting not the ACM, but a spokesperson Simon Kinsmore.
Here’s a screenshot from the emailed release:
Later today it appears there’s been a hurried effort to change the voice to that of Ms Gallagher, but whomever did the global replace had a poor understanding of whitespace:
In addition Skidbladnir has handily highlighted the massive repetition in the release, something the professional or moderately competent avoid like the plague:
It could just be they’re having a bad day. But when in the process of making some pretty significant changes to the way the ACT functions it would be nice to see some signs that adults are in charge.
On the bright side the draft community engagement guide has turned up and is open for comment until 2 December.
Loading ...
Primal said :
That tactic only works on battlers and working families.
Primal said :
Repetition can be good, over time.
But the primary purpose of a media release is to be so pleasing to other media (the audience) that they run it with minimal changes as a news story. (ideally without asking anyone else what they think about it)
This fails miserably at that.
rosscoact said :
Maybe, but at least it’d be both honest and enjoyable.
what the…?
engaging piece of press release that.
Just as well as the Same-Sex bill passed, I’m apparently engaged.
Isn’t that how good political salesmanship works? Repeat your keywords endlessly until they are permanently lodged in my brain??
I thought the word ‘sustainability’ had to be incorporated at least twenty times in any ACT Government media release.
Freddyp said :
Wouldn’t that make for more tossers and tossing?
I’ve long thought the RiotACT runs the ACT.
Is it too much to hope that we could toss these tossers out and elect an Australian Sex Party government? Now that’s something I’d like to see!
Must be the same people who wrote that press release a few months ago saying the ACT Shopfronts would all be “consolidated” in a new building in Civic. After 2CC (and correspondents here) highlighted the massive inconvenience that would cause Stanhope said the following day that no shopfronts would be closed and that the press release had been drafted wrong. The Canberra Times and the ABC as usual were missing in action.