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“Live In Canberra” wins awards – sort of

By johnboy - 4 September 2006 9

I’ll admit, we’ve been a little bit down on the “Live in Canberra” campaign.

We’ve always rather thought that the best way to change perceptions is to address the causes of those perceptions rather than put lipstick on a pig and call it Suzanne.

So I was a little surprised to see a media release from our spiky headed Chief Minister headlined: “LIVE IN CANBERRA TAKES OUT PUBLIC RELATIONS AWARD”.

Then I thought, well, the PR Industry love any campaign that spends lots of money on PR people without causing much lasting damage (like, you know, actually getting people to move to Canberra for an education system we’re in the middle of dismantling).

But finally I brought myself to read the media release, and what is the award the campaign has won?

“the Government-sponsored campaigns category at the Public Relations Institute of Australia (ACT) Awards for Excellence”

So it was the best PR campaign organised by Stanhope’s own Government in a year? They’ve got a special category just so he can accept a gong? How sweet!

What’s Your opinion?


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9 Responses to
“Live In Canberra” wins awards – sort of
DT 11:48 am 05 Sep 06

Media release here

johnboy 11:38 am 05 Sep 06

got a link for that?

DT 10:49 am 05 Sep 06

It won the national award last night.

seepi 1:23 pm 04 Sep 06

This will qualify them to enter the national awards.

johnboy 12:48 pm 04 Sep 06

But the PR guys need to be part of the ACT chapter correct?

So strictly the small beer stuff from the Federales?

snahon 12:29 pm 04 Sep 06

Given that I technically do not live in Canberra, I can’t recall ever seeing this campaign ??

Thumper 12:14 pm 04 Sep 06

Fair call then DT.

DT 12:13 pm 04 Sep 06

Commonwealth Government campaigns are considered as well.

Thumper 11:39 am 04 Sep 06

Gotta love a one horse race….

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