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Locally owned, locally focused websites? RiotACT and daylight

By johnboy 6 March 2013 25


Grey’s Eye On Media has some interesting results.

Grey’s Ask Canberra research shows that the trend to online news is being driven, above all, by the 25–34 year old age group, while older Canberrans are more likely to cling to their print-oriented past. Around half of this young adult group had visited the Canberra Times website in the week prior to our survey late last year, significantly above the Canberra average. On the other hand, those 65+ were significantly less likely to have visited the site.

The same pattern was repeated for other news sites. Three of the top four sites were those of established news brands, Riot Act taking fourth spot. Riot Act showed a stronger youth bias than other

sites, with above average numbers of 18–24 year olds also taking a look. By contrast, the News Ltd website received above average visitation from 35–49 year olds (around 29%) and had a significant male skew (26% vs 19%).

It is, frankly, terrifying to be racing such huge organisations.

Big thanks to everyone who responded to the survey, huge thanks to all of you who read regularly.

Loud applause should be given to everyone who contributes to the site, especially the premium members and advertisers who put up the money which keeps the show on the road.

Onwards and upwards.

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25 Responses to
Locally owned, locally focused websites? RiotACT and daylight
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HiddenDragon 11:50 am 07 Mar 13

At its best, this is the town square and speaker’s corner of Canberra – the alternatives all-too-often feel like “beloved Comrades, the Politburo, in its infinite wisdom, has decided…..”.

miska_chick 11:39 am 07 Mar 13

I have been a lurker here for many many years. I don’t comment as by the time I get to read it the articles that interest me, other commentators have either posted something that I agree with and I don’t feel I’m adding anything by posting.

I will share how I found Riot ACT though, because it’s a rather nice story I think.

I first discovered RA when planning a weekend holiday to Canberra in 2010. I was able to discover what the locals loved, and planned my trip accordingly. My partner and I fell in love with Canberra during our trip. After reading RA further to see what living down here would be like, we decided to quit our stable jobs in Sydney and make the move. Two jobs and a house buy later, we’re just in love as we were that first magical trip over the Easter long weekend two years ago.

Thanks RA!! Let’s see the Canberra Times have that kind of pull.

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