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Mike Jeffreys speaks his mind on leaving 2CC

By johnboy - 1 May 2009 21

Former 2CC morning host Mike Jeffreys is dropping a bucket on his former employers following his abrupt parting of the ways at the station.

    It was my choice to leave. Not true. I was called in to the manager’s office last Friday, told I was sacked and asked to return my door key then and there. It was a very brief conversation and came completely without warning.

    It was about the ratings. Bullshit. The present breakfast host was on air before and during the most recent ratings period, so any decline in the numbers is as likely to be down to him as me. It may be worth noting that he was on the morning (9am to noon) time slot for an extended period prior to the survey and it really bombed.

    It was about the Spalding case. In a way. But it’s the reverse of what has been implied. It’s my belief that if it hadn’t been for the Spalding case I would have been gone back in November as soon as they put Parton on the payroll (RiotACT got it right). But the lawyers told 2CC that success or failure in the case very much depended on my credibility as a witness. With the case out of the way, they fired me.

How nice to be right about something every now and then.

What’s Your opinion?


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21 Responses to
Mike Jeffreys speaks his mind on leaving 2CC
Samuel Gordon-Stewar 5:11 pm 02 May 09

although I’m surprised that SGS hasn’t leapt in with his say.

I have…just not on here.

A Noisy Noise Annoys 11:03 am 02 May 09

MattB said :

Nice ‘no you are’ come back venom, haven’t heard that one since 5th grade.

But seriously, I used to work for Capital Radio so I have a good idea what drives the management there – and I can tell you it’s profits, which is a fairly standard way of running a business. What they are doing with Mark is going after a younger demographic as pensioners don’t have a whole lot of money to spend with 2CC’s advertisers. So even if his ratings don’t go up, an increase in the younger markets will be worth more.

Mike has been in radio for a long time, he would have seen this coming.

Talk radio serves an elderly demographic, attempts to get younger people listening have usually failed. I can’t see where Jeffreys can go now – he was sacked from 2GB and took legal action against them in a very bitter case, he was also sacked by the ABC. His only hope would be 2UE but all their announcers are very firmly araldited to their seats. There is nowhere to go in Canberra unless 2CC starts up another talk station when digital radio and the supplementary licences are on air but he will have to do some heavy duty kissing and making up for the current management to take him back again.

Alexander 10:39 am 02 May 09

Yeah, I’m with disenfranchised. Mike is up there with the best of the ‘talk back’ operators not just here but in the big cities – perhaps that is where he will head now, I am sure he would pick something up without a problem! I’ve moved on….and it’s not 2CC.

MattB 10:29 am 02 May 09

Nice ‘no you are’ come back venom, haven’t heard that one since 5th grade.

But seriously, I used to work for Capital Radio so I have a good idea what drives the management there – and I can tell you it’s profits, which is a fairly standard way of running a business. What they are doing with Mark is going after a younger demographic as pensioners don’t have a whole lot of money to spend with 2CC’s advertisers. So even if his ratings don’t go up, an increase in the younger markets will be worth more.

Mike has been in radio for a long time, he would have seen this coming.

barking toad 9:18 am 02 May 09

ditto to #9 – Mike left Parton and the giggling ABC sheilas for dead.

disenfranchised 9:14 am 02 May 09

A real loss to Canberra. Yes Mike was of a conservative bent but if you actually listened to what he said he was objective and fair. His coverage of ACT politics was excellent. By the way he had impeccable diction and dare I say an excellent vocabulary (for a commercial radio guy). Mike provided some intellectual comment and therefore balance to the giggling pro ALP female and others on the ABC (666). The new guy – we all know Mark – is a lightweight compared to Mike. Thanks for your good work Mike. I’ll not listen to 2CC anymore. It will be FM 103.9 and 102.3 and occasionally AM 846 from now on.

Thumper 9:10 am 02 May 09

Laws was a tool…

pedro15 8:42 am 02 May 09

For crying out loud what’s all the hullabaloo with this?

Mike was just an announcer – it’s not like he had an important role at the station.

It was Mike’s job to take direction and receive guidance from his manager, a highly experienced and caring radio professional. Under the wise tutelage of the manager Mike could have developed his skills and learnt how to become a really good announcer.

If that doesn’t work out and he’s shown the door, what’s the big deal???? It happens at workplaces every day. I’m sure his replacement will give the manager the respect he deserves so let’s move on.

Trunking symbols 8:37 am 02 May 09

First Laws, now Jeffreys. Another homophobe bites the dust.

Weaselburger 8:21 am 02 May 09

sorry to see you go

I’d much rather u than parton anyday

V twin venom 7:39 am 02 May 09

What’s your game MattB?

Is it true you and Mark Parton ARE lovers?

Thumper 7:34 am 02 May 09

At least Jefferies had an opinion and didn’t seem to care about upsetting local MLAs. Parton on the other hand is just so wishy washy…

Oh well, its a dinky irrelevant AM station although I’m surprised that SGS hasn’t leapt in with his say.

MattB 11:24 pm 01 May 09

Props to 2CC managment for boning Mike and his ‘AM radio voice’.

Thanks Kevin!

PS – Is it true he and Alan Jones were lovers?

frank2112 8:54 pm 01 May 09

Couldn’t stand Parton on Mix106 and will not listen to him on 2CC. Time to change stations. Hopefully Mike will turn up on the local airwaves again soon.

housebound 6:21 pm 01 May 09

OK, someone’s gotta comment here to mourn the losing of a job.

It’s all been said before, but it doesn’t seem fair in our PS town.

Hope he turns up somewhere. He was one of the few to actually ask unpopular (with government) questions.

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