Ever since Paul West burst onto our television screens back in 2013, people have been fascinated by the sort of life he lived and the local produce he surrounded himself with on River Cottage Australia.
The farm in Central Tilba, on the NSW South Coast, was the stuff of dreams for many people wistfully thinking of a simpler life in a stunning location.
Even though the series ran for just four seasons – and the South Coast farm was sold way back in 2017 – the appetite for Paul’s style of food is undiminished.
Eurobodalla Shire Council has cleverly tapped into this interest, teaming up with the celebrity chef to launch the Eurobodalla Food Trail.
The food trail brochure – with map and buy-guide – is available in print or online for download, and features provedores from right across the shire. Where Paul comes in is a series of eight videos, that premiered in December.
“In each episode, Paul visits local producers to share what they have on offer and then cooks up a storm,” council’s tourism manager Tim Booth said.
Paul now lives in Bermagui and has spent years finding and befriending South Coast producers since moving to the region to front River Cottage Australia. He describes the Eurobodalla as an unspoilt wonderland with abundant farms.
“If you’re looking for world-class produce, you’ve come to the right place,” Paul said.
Mr Booth said the Eurobodalla Food Trail marketing would target visitors already in the region during January, “then we’ll push further afield in February and March to attract additional visitors to Eurobodalla”.
“Paul’s recipes make it easy to include top-notch local food while feasting,” he said.
Eurobodalla Food Trail videos with Paul West are being released over summer on the @eurobodalla Instagram and Facebook channels. Printed brochures are available from 24 visitor information outlets across Eurobodalla. To find their locations or download a copy of the brochure, click here.
The Eurobodalla Food Trail project was supported by a $100,000 Austrade Regional Tourism Bushfire Recovery Grant.
Original Article published by Kim Treasure on About Regional.