Separated at birth? The airport logo and yousendit

Metropolitan Apartments in Civic Logo:
http://tinypic.com/r/2vdl1q8/3

Metropolitan Museum of Art Logo:
http://tinypic.com/r/xpzvbd/3

Far be it from me to stick up for Zoo (or whoever did do the work), but the mistake here, if there is one, is in the similarity of the colours. Make one of the logos red and yellow, as an example, and I doubt anyone would look twice. I guess this reiterates the point in post #16 that is the execution of the idea that is causing the suggestion of confusion.

Also, we also don’t know what the client asked for, or what was originally presented and, if Canberra Airport is a demanding client, what they might have turned it into because the boss’ partner is good with colours.

Every design studio in the world, regardless of size or profile, has a greatest misses logo file forced into hibernation at the behest of the paying client.

Besides, give me a selection of logos from two different business fields and I’d say it wouldn’t take long before you could put a couple beside each other and say, “Oh noes, how could they do that!!!”

I don’t see this as a big issue to be honest. Or are we to expect blue and green triangles are forever to be owned by You Send It?

I am pretty sure this brand work was done by Zoo Group, one of Canberra’s biggest and most successful design and communication companies. Funnily enough graphic designers use YouSendIt VERY often. Uhmmmm, how could they not notice the similarities???

its more about the execution than the idea. The idea is a pretty obvious one, but the similarity is in the way the idea was carried out.

It highlights the difference between inspiration and influence.

As far as I could see on the IP Australia database the Canb Airport one was only registered in 2007, but perhaps Im reading it incorrectly.

I-filed said :

Is that supposed to be a shadow under the “plane”?

Bizarre graphic. Typically poor work on the part of that company … the airport should consult amongst a circle a little wider than its cronies …

Yes, logos designed by committee are usually the best ones.

Pork Hunt said :

Yes, Parkway’s is similar but I reckon it represents a road not an aeroplane.

On a slightly different note, how stoned does Mrs Parkway look in that photo on their site?

I;m sure people in Kambah are happy they new live in ‘very central Canberra’.

I-filed is correct in that there’s a shadow under the “plane” so it seems to be a plane above a runway.

trevar said :

Pork Hunt said :

Yes, Parkway’s is similar but I reckon it represents a road not an aeroplane.

I had assumed the Canberra Airport logo represented a runway instead of an aeroplane, but that’s possibly something of a hangover from the days when it was vertical.

It did originally when it was vertical. I think one could now interpret it as “taking flight”. Perhaps they thought a plain old runway did not adequately represent the airport group’s broader business these days.

Pork Hunt said :

Yes, Parkway’s is similar but I reckon it represents a road not an aeroplane.

I had assumed the Canberra Airport logo represented a runway instead of an aeroplane, but that’s possibly something of a hangover from the days when it was vertical.

Is that supposed to be a shadow under the “plane”?

Bizarre graphic. Typically poor work on the part of that company … the airport should consult amongst a circle a little wider than its cronies …