Shoreline - A Fashion Designer's Homage to a Canberra Ritual

Yumi Morrisey, Founder and Designer of Zilpah Tart. Photos: Supplied.

Zilpah Tart is known as the iconic fashion label that draws inspiration from photographs taken around Canberra to create the bright and beautiful prints in its collections. Some of their previous prints have been inspired by Canberra’s famous attractions such as Parliament House, Botanical Gardens, the National Museum and Floriade.

This time, Zilpah Tart’s newest collection, Shoreline, has a twist! The images used for prints are not taken in Canberra, however, they appear to pay homage to a great Canberra ritual: the Spring-Summer mass migration to South coastal NSW.

The label’s founder and designer, Yumi Morrisey, said: “Usually I create patterns using photos of Canberra. This collection takes us through summer when many of us head for surf, sand and salty air, so I focused on the ocean.”

The Shoreline collection feels magical, pretty and feminine. Yumi said that she incorporated some sheer fabric “because it reminds me of sea foam. The ruffles on some pieces remind me of waves. I think of mermaids and the majestic nature of the sea with this collection.” The images are drone shots with aerial views, taken by Yumi’s drone.

The story of the name of the label is a personal and endearing one. Zilpah Tart was the name of Yumi’s late grandmother. After Zilpah passed, the family was sorting through her belongings when Yumi found a 1940s brooch of a penny farthing. This formed the basis for the logo and provides a tribute to the late Zilpah Tart.

For more information on the label and to purchase, check out Zilpah Tart on social media:

Website: https://www.zilpahtart.com.au/

Facebook: @Zilpahtart

Instagram: @zilpahtart

Twitter: @zilpahtart