14 March 2012

Skyfire as an educational opportunity...

| johnboy
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ACT Policing will be focusing on underage drinkers at Skyfire this weekend (Saturday, March 17) as part of its ‘Drink too much and you’re a galah’ campaign to deter young people from binge drinking.

Medical studies show that alcohol consumption in young people can have detrimental long-term health effects and can impact on the community as a whole. ACT Policing will collaborate with DIRECTIONS ACT this weekend in an effort to educate young people on the harmful behaviours associated with alcohol use.

A/Superintendent Steve Hogarth said that teenagers are not always aware about the dangers associated with alcohol use and are often pressured into drinking by friends.

“Peer pressure is an issue when it comes to alcohol. Most teenagers want to fit in and be accepted, and in doing so will succumb to peer pressure to show that they are one of the group,” A/Superintendent Hogarth said.

“While police have an enforcement role at events such as Skyfire, we also have an opportunity to educate and interact with our youth. If I am able to reach one teen and encourage he or she to abstain from alcohol and to find the courage to say ‘no’, then that is a good day for me.”

ACT Policing would encourage parents and guardians to know your children’s plans for the night and who they are with, how they plan to get to and from Skyfire, and a way of contacting them.

ACT Policing will have a strong presence at Skyfire and roving members will engage with young people while handing out campaign merchandise such as water bottles, wrist bands and glow sticks.

[Courtesy ACT Policing]

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I didn’t know Alf Stewart was writing advertising copy these days!

‘Galah’? Absolutely hopeless

Sounds like a neutered version ‘suggested’ by senior level constabulary.

I would speculate that the brief said ‘must by edgey and appeal to young adults’, they’ve given it to some advertising thinktank along with a bag of cash, couldn’t stomach the results, and wrote the subsequent version themselves on the back of a Slim Dusty ticket stub.

That galah ad is hopelessly out of touch with young people, who’ll probably think it’s quite lame. I don’t know what the solution to underage drinking is, but it’s not that.

A/Superintendent Hogarth: “If I am able to reach one teen and encourage he or she to abstain from alcohol and to find the courage to say ‘no’, then that is a good day for me.”

Must be Commonwealth money.

imo a better campaign would be “too much drink and you’ll end up in a cell” then have a picture of a grotty cell covered in p*ss and sh*t.

I also don’t think i’ve ever heard the negative term ‘galah’ used outside “Home & Away” (is that show still on?)

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