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Sponsorship dollars roll in for Summernats

By johnboy - 6 January 2013 8

summernats

Summernats have announced they’ve snared a six year sponsorship deal from MotorActive:

MotorActive, the Australian distributor for leading automotive car care brands Meguiar’s and Liqui-Moly, has today announced a six year sponsorship renewal at the Street Machine Summernats 26, after 20 years of involvement with the iconic Australian car festival.

The sponsorship agreement covers both Meguiar’s, who currently sponsor the Meguiar’s Judging Pavilion and the Meguiar’s Great Uncover, and Liqui-Moly, who are the naming rights sponsor for the Liqui-Moly National Burnout Masters, one of the largest organised burnout competitions in the world.

“We’re thrilled to have such an innovative, progressive automotive brand like MotorActive as a major sponsor at the Summernats,” said event co-owner Andy Lopez.

“MotorActive, through their brands Meguiar’s and Liqui-Moly, have helped define how the Summernats has grown over the past 20 years, and their commitment to both the event and the wider Street Machine community is a shining example to other automotive companies.”

[Photo courtesy Summernats]

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8 Responses to
Sponsorship dollars roll in for Summernats
Holden Caulfield 11:35 am 07 Jan 13

switch said :

Comic_and_Gamer_Nerd said :

Meguiars even sometimes give you lovely little felt stroking gloves when you buy certain polish junk.

Can you get it at Fyshwick?

Yes, from auto-erotic-barn.

switch 10:04 am 07 Jan 13

Comic_and_Gamer_Nerd said :

Meguiars even sometimes give you lovely little felt stroking gloves when you buy certain polish junk.

Can you get it at Fyshwick?

Comic_and_Gamer_Nerd 8:34 am 07 Jan 13

Meguiars even sometimes give you lovely little felt stroking gloves when you buy certain polish junk.

what_the 1:50 am 07 Jan 13

vg said :

Must be a major player in the ‘industry’ with big $…if I’ve never heard of them.

About as powerful a sponsor as BP Braddon

Then you haven’t been looking too hard

Meguiars Car Care Products is one of the oldest names in car care. Meguiars has been making car care products since 1901 and today Meguiars is among the biggest car care companies in the world with recognizable products like Gold Class Car Wax, Meguiars professional, Meguiars Detailer Professional’s Choice, ScratchX, and Show Car Glaze.

From the liqui-moly CEO:
This year we increased our turnover from €342 million to over €400 million

Little bit more than BP braddon though hey. But of course if YOU haven’t heard of it…

Holden Caulfield 10:24 pm 06 Jan 13

Interesting. Liqui-Moly have thrown some cash to the Bathurst 12 Hour race in exchange for naming rights. I’m guessing we’ll all know a bit more about MotorActive pretty soon.

Pork Hunt 10:11 pm 06 Jan 13

vg said :

Must be a major player in the ‘industry’ with big $…if I’ve never heard of them.

About as powerful a sponsor as BP Braddon

Meguiars are huge in the auto polish game.

460cixy 9:43 pm 06 Jan 13

You have never hear of Meguiar’s ?

vg 5:35 pm 06 Jan 13

Must be a major player in the ‘industry’ with big $…if I’ve never heard of them.

About as powerful a sponsor as BP Braddon

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