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Start-up Fudie up for two Telstra biz awards

By Charlotte Harper - 6 October 2015 1

Katie Geus of Fudie

Learning she has been shortlisted for not one but two Telstra ACT Business Women’s Awards was “quite surreal” for personal trainer, uni student and entrepreneur Katie Geus.

The founder, director and chief taste tester of meal delivery business Fudie was at home with her partner when the phone call came to tell her she’d been listed alongside head of the Office of Health Protection Felicity McNeill, Jan Harris, who in 2013 was the first woman appointed Deputy Secretary of Treasury in the traditional male stronghold’s 112-year history and Professor Marnie Hughes-Warrington, a Rhodes Scholar and Deputy Vice-Chancellor Academic of Australian National University.

“It was just insane, we were sitting on the sofa looking at the other names and thinking, ‘We’ve got this little food business’,” she said.

Geus has been shortlisted in different categories to Harris, Hughes-Warrington and McNeill, of course, but come October 23 they will share the spotlight at the dinner to announce the ACT winners who will go on to compete in the national awards.

Geus is thrilled at what her shortlisting in the Young Business Woman and Start-Up categories means for Fudie.

“I really wasn’t expecting to make it this far,” she said, after explaining that the business she founded in March 2014 has taken two giant steps in just the past few days.

Fudie moved into new headquarters in the Realm precinct at Barton last week and this week commences deliveries for the first time through contractor Fastway. Until now, customers had collected their Fudie goodies from the Abbey in Nicholls, their previous base.

At this pivotal time for her business, Geus is reassessing everything, even the business name, which stands for Fresh, Unprocessed, Delicious, Inspiring and Easy.

She’s put her personal training clients on hold while finishing her final weeks at university and preparing for her wedding early next year, and can’t wait to focus 100 per cent on the business in 2016.

The next big acquisition for the business is a modified atmosphere packaging machine to ensure the meals stay fresh longer without freezing.

There are 19 finalists for the 2015 Telstra ACT Business Women’s Awards altogether.

Other finalists include former school teacher Jo Whithear who launched a specialised reading centre called Canberra Reading Clinic and is a council member of Learning Difficulties Australia and Linda Spurr, who is accountable for training and education at Airservices Australia as general manager of Airservices Learning Academy. She leads a workforce of 450, including 250 trainees.

The 19 finalists join TBWA Alumni including Department of Finance Deputy Secretary Jan Mason, CARE Australia Chief Executive Dr Julia Newton-Howes, and ACT Human Rights and Discrimination Commissioner Dr Helen Watchirs.

Finalists for the 2015 Telstra ACT Business Women’s Awards are:

Start-up Award

Katie Doherty                                  Solution Solution
Katie Geus                                        Fudie
Jessica May                                      Enabled Employment
Claire Naidu                                     Claire Naidu & Co Lawyers & Mediators
Joanna Richards                             Solution Solution

Entrepreneur

Nicole Damiani                               Farmers Daughter
Karen Porter                                    Solace Creations Double Glazing
Jenni Tarrant                                  Bond Hair Religion
Jo Whithear                                    Canberra Reading Clinic

For Purpose and Social Enterprise

Philippa Moss                                  AIDS Action Council of the ACT
Tara Taubenschlag                         Send Hope Not Flowers

Government and Academia

Jan Harris                                           The Treasury
Marnie Hughes-Warrington           Australian National University
Felicity McNeill                                 Federal Department of Health
Linda Spurr                                        Airservices Australia
Georgeina Whelan                            JHC, Department of Defence

Corporate and Private

Melanie Andrews                                CIC Australia Limited
Sue Levy                                                Goodwin Aged Care Services
Sarah Valentine                                   Raytheon Australia

Young Business Women’s Award

Katie Geus                                             Fudie
Joanna Richards                                  Solution Solution

The winners will be announced on Friday 23 October in Canberra. The ACT winners proceed to the national finals in Melbourne on 18 November 18. For more information or to make a nomination for the 2016 Awards, visit www.womensawards.com

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One Response to
Start-up Fudie up for two Telstra biz awards
Alexandra Craig 1:30 pm 06 Oct 15

Congratulations to Katie! I read this article while enjoying a Fudie lunch! 🙂

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