Grey’s latest eye on media has the world’s most under-resourced newsroom feeling pretty good about itself.
The most recent round of online readership research commissioned by Grey has revealed that weekly usage of online news sites is on the increase. Using the agency’s proprietary Ask Canberra tool, the study – involving 1000 Canberrans – looked at preferred sources of online news and opinion. The Canberra Times website leads with 29.9% of respondents saying they had visited the site within the previous week (up from 22% in April). Smh.com.au and news.com.au were also well-visited by Canberrans with scores of 25.5% and 21.5% respectively.
The Riot-ACT increased weekly visitation from 11.7% in April to 13.2% in September, while Her Canberra and Out in Canberra also reported increases. The City News, local radio and metropolitan newspaper sites were all new inclusions on the most recent study.
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