22 March 2006

Too many of you, not enough of them. Government to case manage skilled workers.

| johnboy
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Some Governments struggle to get economic fundamentals right. Others rush around creating new programs to put out the fires caused by their own neglect. Sometimes this is literal, sometimes merely figurative.

The ABC is reporting on plans to lure skilled workers to the ACT with glossy ad campaigns and then hold their hands until they’re too settled to run away.

“[Mr Stanhope said] We’re going to case manage each of those that express interest in the ACT that respond to this major advertising campaign,”…

“I’m hoping that through the program we’re about to pursue within south, south-west Sydney that we will sell our wares to Sydneyites as Canberra as the going place. This is where the activity’s happening,”.

There are limits to what advertising and a caseworker can achieve.

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These ads probably seem as silly to sydney viewers as the ads about hte delights of living in Young seem to us.

Great. Clowns from south-west Sydney. We should be targeting the North Shore…

Slogan: “We’ll help you put down roots in the Canberra community”

I remember when I moved here, I really wanted a root. Surely some sort of partnership with local industry could be beneficial – and if tied to some sort of blackmail scheme could really produce some solid results in getting people to stay here.

No luck VY – Jerra ain’t that bad – if you said you were from queanbeyan we might expect a different result…

I might tell them I’m moving from Jerrabomberra into the ACT, and see what they’ll give me.

I was just wondering exactly that. It’s difficult to make the case that the workers you spend time and money case-managing wouldn’t have moved here anyway.

I imagine the intention is to up the conversion rate from the advertising.

it might make the excercise a “success” on paper but you have to wonder about the broader cost-benefit.

Jeez, the thought of being dumped squarely in the lap of the nanny state would frighten me to death.

I don’t recall needing a caseworker when I moved to Canberra.

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