This has been buzzing around town for weeks now and puzzling us here in the Eagle’s Nest as we thought they’d been searching for a sponsor since they ditched the “Bruce Stadium” name in the long long ago.
But here’s what Andrew has to say:
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The ACT Government is seeking a naming rights sponsor for Canberra Stadium with a minimum commitment of five to 10 years.? ?
The sponsorship fee paid by the naming rights sponsor will defray some of the current maintenance and upgrade costs of up to $2 million a year and assist with the Government’s medium-term plans to radically improve the stadium with a $70 million overhaul over the next decade.? ? The ideal naming rights sponsor will:
— be one who’s corporate values align with the values of the ACT Government and the Canberra Community;
— be a publicly listed or local company that wishes to make a strong positive impact on the Canberra and/or national market;
— not be a direct competitor of our major hirers – the Brumbies and Raiders.
[Photo Credit: Canberra Stadium]